Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

NetApp Reinvents the Customer Experience for the Hybrid Multicloud

Company Introduces New Simplified Cloud Experience for the Enterprise, on and off the Premises, with Consumption Models as Easy as 1-2-3 NetApp, the data authority for hybrid cloud, announced its reinvention of the customer experience with NetApp Keystone, a program that offers a range of flexible solutions for customers whether they choose to build or buy their cloud infrastructure. “In introducing flexible consumption models and automation-focused products, NetApp is making it significantly simpler not only to use its…

TIBCO Named a Market Leader in the Ovum Decision Matrix: Cloud Platforms for Hybrid Integration

Global Research Firm Recognizes Strength of TIBCO's Integration Solutions TIBCO Software Inc., a global leader in integration, API management, and analytics, has been recognized as a Market Leader in the Ovum Decision Matrix: Cloud Platforms for Hybrid Integration. TIBCO surpassed Ovum's criteria for market impact, scalability and enterprise fit, cohesiveness and innovation, B2B and mobile/backend integration, API platform, and cloud integration/iPaaS. Placing in the top four in five out of six categories, TIBCO sees its…

Omnichannel Targeting Is All About Effective Data Mixology

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…

Empathy + AI: Brands Could Improve Customer Communications with AI

In a Recent Report, OpenMarket Has Revealed That 63 Percent of Consumers Want More AI in Customer Communications and Service; Half of Consumers Don’t Think Brands Understand Proper Communication Channels Mobile messaging solutions provider, OpenMarket (an Amdocs Company) has found out that Marketing, Sales, and customer service teams must muster up to leverage more of AI in their customer communications channels. It proposed that companies need to look towards automation and Artificial Intelligence (AI) in order to…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

Sidetrade AI Sales & Marketing Launched on Salesforce AppExchange; Aimee AI Now Available to Martech Customers

Today, AI-driven customer acquisition platform Sidetrade launched Sidetrade AI Sales & Marketing on Salesforce AppExchange. The new launch will empower all marketing and sales teams ability to harness the power of Aimie, Sidetrade’s AI. Aimee AI has demonstrated its value in the martech ecosystem, delivering 57% boost in productivity through automated recommendations to customers. In its current role, Aimie combs the CRM data within Salesforce and cross-references it with external data on the target company, and with…

Unytalk Partners with Semafone to Provide Seamless Customer Experience and Secure Payments

Partnership Unifies Customer Facing Cloud Communications and Omnichannel Compliance Solutions To Deliver Secure Payment Transactions Semafone, the leading provider of data security and multi-channel compliance solutions for call and contact centers, announced a new partnership with Unytalk Inc., a highly focused one-stop shop for customer facing cloud communications for service providers in healthcare, retail, consulting, education, media and business services. The integration of Semafone’s Cardprotect Relay+ into…

Merkle Combines Digital and Customer Analytics Under Ben Gott

Integrated team to help clients navigate the increasingly sophisticated and fast changing data and tech landscape Merkle, a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA. Merkle's mission is to enable orchestrated and valuable customer interactions across all marketing and service touchpoints. This can only be achieved through mastery of data, analytics and the customer identity. This in turn requires a mingling…

Consistency is Key to Customer Experience

In the pre-digital era, customer experience was fairly linear. Customers would enter a store, chat face-to-face with the clerk, perhaps ask a few questions then make their purchase. If the retailer was particularly ahead of the curve, perhaps it would also include a follow-up phone call, but that was roughly the full extent of the relationship. Today, retail brands exist far beyond the in-store experience, from social media to email touchpoints and e-commerce sites. It’s an incredible opportunity to raise product…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Augmented Analytics Is Vital to Modern Customer Acquisition

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing Customer Acquisition tool is remarkable, offering unprecedented insight into untapped potential audiences that marketers can then target and begin validating as a viable segment. According to leading research and advisory firm Gartner, “By 2020, AI-driven analytics will be a dominant driver of new purchases of analytics platforms.”…

Accenture and SAP Build Prototype that Uses Distributed Ledger Technology to Enable More Efficient, Secure and Reliable Payments Between…

Companies Collaborate with R3’s Corda Platform for Real-Time Gross Settlement System Accenture and R3 are collaborating and co-innovating to build a real-time gross settlement system that will enable faster, more efficient, reliable and secure payments between banks and customers. With real-time gross settlement (RTGS) systems, electronic funds transfers between banks occur in real time and settle on a one-to-one basis. This process is often used for high-value transactions that require immediate clearing and are…

Digimind Named a Leader in Market and Competitive Intelligence Platforms Evaluation by Independent Research Firm

In-Depth Analysis Concluded Digimind Is a Leader in Market and Competitive Intelligence Platforms Evaluation with a Differentiated Rating in 8 out of 10 Criteria, Including Product Vision and Product Roadmap, and Market Approach Digimind announced that it has been named a leader in The Forrester New Wave™: Market and Competitive Intelligence platforms, Q4 2019 evaluation. Forrester identified the 12 most significant providers in the category, and evaluated them. Digimind Named a Leader in Market and Competitive…

Absolutdata and SafeGraph Form a Strategic Alliance to Strengthen Data-Driven Decision Making with Enhanced AI Models

SafeGraph’s Places Location Data Integrated with Absolutdata’s NAVIK AI Platform Supercharges Data-Driven Decision Making for CPG, Retail, Hospitality and Foodservice clients Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced a strategic alliance with SafeGraph, a data-focused company that powers innovation by providing open access to geospatial data. With SafeGraph’s analytics-ready data integrated into Absolutdata’s NAVIK AI…

How AI and Data Analytics Improves Your Customer Experience

With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer experience (CX), there’s no understating the importance of driving loyalty through CX. With technology such as loyalty cards, chatbots, etc., brands have more data available about the customer journey than ever before. However, for many brands, this massive trove of information may be overwhelming, begging the question: How do I use this data to improve CX and meet customer needs? By merging Data Analytics…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…

81% of Consumers Would Stop Engaging with a Brand Online After a Data Breach, Reports Ping Identity

According to Annual Survey, Consumers Hold Companies Responsible for Data Protection Ping Identity, a pioneer in Intelligent Identity, released results from its 2019 Consumer Survey: Trust and Accountability in the Era of Breaches and Data Misuse. The results expose how today’s environment—ripe with data misuse and large-scale security breaches—is impacting consumer behavior and relationships with service providers around the world. “There’s no question, businesses risk losing customers and damaging their brands if they…

Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners

As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience. Enter Server-Side Platforms or SSPs: It’s their role to help publishers manage the dynamic programmatic buying process while keeping their readers happy. Over the years, Server-Side Platforms have expanded their functions and responsibilities. Today, many SSPs include ad-exchange…

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…