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Prediction Series 2019: Interview with Shirin Shahin, Director of Product Marketing, Brightcove

How will video be leveraged this year? In 2018, there was yet another turning point in the video marketing landscape as video continues to be one of the most leveraged forms of content. In fact, 87 percent of online marketers today use video in their content strategies. In 2019, we can not only expect another year full of new developments and video trends such as interactive video, shoppable content, GIFs, and more, but we’ll also see video leveraged for better communications both inside and outside the enterprise.…

Data: Over Half of Consumers Use Mobile Apps When Shopping In-Store

Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer's mobile app while in-store, indicating that the industry has reached a tipping point in consumers' cross-channel expectations, according to a new study by Yes Marketing. In its Surviving the Retail Apocalypse report, Yes Marketing surveyed over 1,000 consumers…

How to Harness Consumer-Driven Marketing

The success of a brand lies firmly in the hands of the people who matter the most — the consumers. Business 101: the customer is always right — an obvious statement, but in a world dominated by social media coverage and an ever-more skeptical audience, this truth is now determining the future of marketing technology. Consumers have more power than ever to determine how a brand is perceived, for good or ill. Over the past 20 years, I’ve seen the advertising and marketing industries involved in more than a little…

How Media Buyers Can Get More Bang from Their Influencer Video Buck

When Google reported that seven out of ten millennials relate more to YouTube influencers than traditional celebrities, they were foreshadowing the rise of Influencer Marketing. In the past two years, Influencer Marketing has become the fastest-growing customer acquisition method for brands. But in order to make the biggest splash, it’s best to think in terms of influencers as content producers rather than content distributors. Buying media against influencer audiences, instead of relying solely on the influencer’s reach,…

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made you start Digital Air Strike? My journey truly began as a child. I always had a strong interest in business and entrepreneurship. I was the kid that loved the TV show “Kids are People Too” that was touted as the kids' version of the "Tonight Show" featuring interviews with kids that were doing amazing things. I also turned everything into a…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

Denver Ad Agency Cracks Millennial Marketing Code – Social Capital Advertising

Despite all the research and theories associated with Millennials, companies still struggle with how best to interact and communicate with what is now the largest group of consumers and workers in the economy. However, a new Denver-based firm aims to help companies by decoding the mysteries of connecting with this crucial segment of the population. The Social Capital Agency , a full-service advertising, marketing, and branding agency founded in 2016 by a Millennial and Gen Z'er, says the key to unlocking the power of…

Generational Content Marketing: How to Optimize Your Content for Every Age Group

Start Optimizing Your Content for Every Age Group with the Newest Infographic from Koeppel Direct It’s no secret that targeting your marketing to specific groups of people can do wonders to save money, increase revenue and better convert leads into customers. But when it comes to determining how to reach audiences based on their age or generation, it’s crucial to know where they are and what speaks to them most powerfully. A new infographic from Koeppel Direct, the Dallas-based direct-to-consumer advertising agency,…

Synamedia Launches Credentials Sharing Insight – Turns Casual Password Sharing into Incremental Revenues for Service Providers

In advance of CES 2019, Synamedia, the largest independent video software provider, announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity. The solution can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters. Until now most OTT providers have turned a blind eye to casual password sharing, seeing it as a way to…

Video Technology Company Shootsta Secures Partnership with Carro

Shootsta, the leading video technology company, announces a partnership with Carro - Southeast Asia’s largest automotive marketplace. The partnership, which commences immediately, aims to increase engagement on Carro’s social media channels with authentic video content produced with Shootsta’s unique solution. The partnership will produce over 100 videos across one year for Singapore, Thailand and Indonesian markets. Shootsta enables companies to scale their video content by equipping their client partners with a…

cleverbridge Leverages OneTrust for GDPR Compliance and Global Privacy Program Management

OneTrust, the largest and most widely used dedicated privacy management technology platform with 1,700 customers, including 200 of the Global 2,000, announced cleverbridge, a provider of ecommerce and subscription billing solutions for monetizing digital goods, online services and SaaS, is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy programme compliance efforts. cleverbridge will leverage OneTrust's Assessment Automation, Data Mapping and Cookie Compliance for GDPR and global privacy…

89 Degrees Survey Report: Consumer Perceptions of the Digital Experience

Offers Detailed Look at Digital Marketing Behavior and Opportunities in the US and Canada Marketing service provider 89 Degrees announces the results of its survey report, Consumer Perceptions of the Digital Experience, examining how US and Canadian marketers can better anticipate and respond to consumers’ digital marketing practices and preferences. Check out Consumer Perceptions of the Digital Experience report, showing how US, Canadian marketers can improve digital engagement. The proprietary study, conducted…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…

Why Your Business Needs to Pay Attention to Its Social Media Analytics, from Day One

Social media analytics are more important than most businesses realize. Whether you’re a recently launched startup, or an established company with over 1,000 employees, overlooking this important analytics can mean missing out on crucial insights into the success of your campaigns, and what your target audience is really interested in seeing. Data that comes from analyzing your content’s performance and reach is integral to knowing how to maintain customer engagement, and how to strategize to expand it further. Here are…

The 15-Minute Social Media Makeover

“I haven’t got the time to become a social media mogul overnight!” You’ve set up a blog for your business, you’ve created an Instagram account, a Facebook page and a Twitter — that’s all the boxes ticked, it should only be a matter of time before you break the internet a la Kim K, right? Unfortunately, social media success does not come that easily. Sure, 8.3 million people (the equivalent of the entire population of London in 2015) have decided that they just weren’t getting enough exposure to felines IRL and,…

New Front Row Solutions Video Explains Real-Time Mobile CRM Platform

New Video Highlights Front Row Solutions' Real-Time Mobile CRM Platform for Mobile Workforce Front Row Solutions has launched a new video that highlights how the company's real-time mobile CRM platform empowers organizations to engage their mobile workforce. The new video, looks at how easy it is for mobile workers to capture a wealth of prospect or customer interaction data directly on their smartphone in less than 60 seconds. The Front Row app was designed specifically for mobile workers and includes features to…

Native’s Three Key Problems: Scale, Engagement, Retention

There’s no denying the power of native advertising. According to a recent Collective Bias survey, a third of millennials have made purchases as a direct result of sponsored content. Another study shows that consumers will interact with native ads 53 percent more frequently than traditional display ads. Yet despite its benefits, the growth of native advertising has flattened. Here are the challenges that must be met for native advertising to reach its full potential: Native Isn’t Easily Scalable Scale has long been the…

7 Sure Shot Content Marketing Trends

Content marketing is a critical stage in your company's advertising approach. In order to connect with your target audience, you need to mold your marketing material to not only meet the needs of a key demographic but to stand out from other advertising content put out by your competition. To elevate your content you need to understand what is currently trending and what stands out. To help, here are seven sure shot content marketing trends to take advantage of and to assist with your Breakthrough Advertising. Original…

How to Be Effective at Holiday Marketing Across Facebook, Instagram and Pinterest

As we close November and are about to move into December — the peak of the holiday season — it’s now crunch time for brand marketers to attempt to capture the interest of new and returning shoppers. Where better to look than on the core social platforms: Facebook, Instagram and Pinterest? While many e-commerce brands may already be spending a chunk of their budgets on these platforms, the key to success lies in understanding how to differentiate content and adapt it to each platform. What works in an ad for one platform…

Pega Receives Highest Scores in Three of Four Use Cases in Gartner’s Critical Capabilities for the CRM Customer Engagement Center…

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it received the highest scores in three of the four analyzed use cases in Gartner's 2018 Critical Capabilities for the CRM Customer Engagement Center  report. Pega ranked highest in the global, business-to-business, and complex processes use case categories and placed third in the business-to-consumer use case. Gartner evaluated 13 CRM vendors as part of the Critical Capabilities report — a companion…