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TechnologyAdvice Announces 2 Acquisitions In A Move To Further Strengthen Its Offerings

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from MightyHive (Native & Programmatic Advertising), Informatica (Data Management Platform), Genesys (Customer Experience Management), Atento (CRM), Genesys Cloud, Tableau Software (Data Visualization), OneLogin (Identity Management)and Twilio SendGrid (Identity Management). MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool Leading media consultancy MightyHive …

Ampersand and Verizon Media Announce Strategic Advanced TV Relationship

Ampersand to Exclusively Represent Verizon Fios’ Addressable TV Inventory; Selects Verizon Media DSP as its Primary DSP for Digital Omnichannel Buying Ampersand and Verizon Media announced a new strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. Marketing Technology News:…

MarTech Interview with Ben Plomion, Chief Growth Officer at GumGum

"I sincerely hope that brands and marketers start to wake up to the negative impact that keyword-based brand safety strategies are having because those strategies don’t just hurt publishers but also brands." You were recently promoted to Chief Growth Officer. How has your role at GumGum evolved since then? My role as CMO was largely devoted to pinpointing our differentiators then promoting them. In my new role, I’m still doing that, but I’m also validating our value proposition because the client-facing nature of Sales…

GoodData Supplies TownNews with Data Analytics to Turn Media Data Into Insights

TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers more successful with data insights about content, audience and engagement. TownNews is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspaper, TV, radio, and web-native news organizations. Marketing…

Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data

ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization…

Sketchfab Launches App-free Augmented Reality for Brands

AR is the newest addition to Sketchfab for Enterprise, a professional 3D visualization toolkit that allows brands to improve sales performance with 3D configurators, 3D for eCommerce and more Support for native augmented reality (AR) is now available for Sketchfab Enterprise customers, on both iOS and Android. This rounds out Sketchfab’s utility for eCommerce, marketing, education, entertainment, cultural heritage and other industries, delivering 3D online, in virtual reality and now AR. Sketchfab AR allows for a very…

BrandZ Retail Ranking Shines Spotlight on Brands Most Resilient to Impacts of Coronavirus

- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus highlights sector's pivotal role in global economy as retailers face supply and demand challenges that require innovation and agile response The third annual BrandZ™ Top 75 Most Valuable Global Retail Brands Ranking, unveiled today by WPP and Kantar, reveals that the value of the world's…

TechBytes with Jason White, SVP, Head of Publishers at LiveRamp

Please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at LiveRamp. My career has cut across the vast ecosystem of Adtech - from Advertising to AdTech platforms, publishers and consumer products. Most recently, I held leadership roles with ViacomCBS, OpenX, and Fox Audience Network. While this has contributed a diversity of experience, each of my roles has been unified by a common denominator: a passion to use advertising and data to democratize information and keep the…

Is Your Business up to the Stress Test of External Forces Beyond Your Control? #BusinessContinuity

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in Coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours or staff numbers. As Jamie Kightley, Head of Client Services, IBA International explains, it’s not ‘business as usual’, it’s ‘business continuity’ which needs to be the name of the game from a PR and Marketing perspective. Marketing departments and agencies alike are all facing an unprecedented period for the next few…

Portworx Named Leader in GigaOm Radar Report for Data Storage for Kubernetes

Company also announced the general availability of PX-Backup and the launch of Portworx Essentials to support growing Kubernetes deployment across Fortune 2000 customers' enterprise environments Portworx, the market-leading container storage and data management company, today announced that it was named the leader in the GigaOm Radar Report for Data Storage for Kubernetes. The inaugural report offers a holistic view of the data storage for Kubernetes market, including technical and commercial positioning of thirteen…

Braze’s Latest Release Helps Brands Drive Retention Through Relevant and Thoughtful Experiences

New Products and Partnership Updates Include an Expanded Partnership with Snowflake, MMS Support, and a Partnership with Movable Ink  Braze, the comprehensive customer engagement platform, announced new product updates and partnerships designed to drive retention in the pay-as-you-go era. With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before. “In today’s global climate, brands need to be…

CXone@home is Expanded to Include Workforce Engagement Suite to Ensure Agent Productivity While Working at Home

NICE inContact, a NICE business and the leader in cloud contact center solutions, today announced that its CXone@home offering has been expanded to include the complete suite of workforce engagement and optimization (WFO) capabilities to ensure agents are productive while working from home. CXone@home is Expanded to Include Workforce Engagement Suite to Ensure Agent Productivity While Working at Home. Many organizations that have shifted to work from home now face challenges of engaging and ensuring performance of…

Avaya Identified as a Leader for 3rd Consecutive Year in Aragon Research Globe for Unified Communications and Collaboration Based on its…

Leadership Designation Includes Completeness of Strategy and Performance in Addressing Customer Needs Avaya Holdings Corp, a global leader in solutions to enhance and simplify communications and collaboration, has been named a Leader in The Aragon Research Globe for Unified Communications and Collaboration, 2020. #TechNews: @Avaya Identified as a Leader for 3rd Consecutive Year in @AragonResearch1 Globe™ for #UnifiedCommunications & #Collaboration Based on its Innovative #Cloud Offerings According to the report,…

Kustomer Launches KustomerIQ, Leveraging Intelligence Throughout Its Customer Service Platform

KustomerIQ leverages advanced artificial intelligence to help agents more efficiently analyze and take action on customer requests. Machine learning models are deployed to allow support experiences to be more rapid and accurate Kustomer, the SaaS platform reimagining enterprise customer service, announced the broad rollout of KustomerIQ, its artificial intelligence engine embedded across the Kustomer CRM platform. Kustomer IQ is empowering companies to do more with less, and operate as efficiently as possible in the face…

Syniverse Partners with SAS to Enhance Mobile Engagement Offering for Multi-platform Marketing

SAS Customer Intelligence 360 and Syniverse Mobile Engagement Services to Provide Integrated Solution for Tracking and Analyzing Customizable Mobile Campaigns Syniverse, the world’s most connected company, today announced it has signed a new global collaboration agreement with SAS to offer SAS’s global customer base Syniverse’s Mobile Engagement suite of services. The partnership adds mobile channels natively to the SAS® marketing platform and enhances companies’ ability to plan, execute and analyze mobile channels and…

Privitar Data Privacy Platform Now Available in AWS Marketplace

Privitar Achieves AWS Security Competency and AWS Data and Analytics Competency Status Privitar, the leading data privacy platform provider, today announced that the Privitar Data Privacy Platform is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Privitar’s availability in AWS Marketplace makes it easier for customers to start using software designed…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

Five Trends That Will Shape the Influencer Marketing Industry in 2020

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…

MediaKind Launches Aquila Streaming Solution on Google Cloud Platform to Power Delivery of Personalized Media Experiences

MediaKind, a global media technology leader, today announced that it has extended its partnership with Google Cloud to enable its end-to-end Aquila Streaming solution to be offered as-a-service on the Google Cloud Platform. The launch enables MediaKind customers to leverage Google Cloud’s extensive ecosystem of solutions and assets in order to globally deploy media processing capabilities and optimize the distribution of their OTT services. Aquila Streaming provides significant video bandwidth savings, low end-to-end low…