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Agility CMS and Gatsby Team Up to Provide Fastest Developer Experience

This partnership means that "headless" content creation is finally becoming editor-friendly. Gatsby allows you to integrate your site with Agility CMS in order to run performant builds and preview content changes made in the CMS before publishing Agility CMS is a Content Management System that allows marketing teams to create and manage content across their digital properties. Agility CMS is revolutionizing the Headless CMS industry by providing tools that close the gap between monolithic traditional CMS platforms and…

New Partnership Offers Flexible, Powerful Ecommerce to Provide the Best Experiences for Customers

Coveo and commercetools team up to provide unified multi-channel and intelligent Ecommerce architecture for highly personalized buyer experience Coveo, the industry leader in search and intelligence SaaS solutions, announced that its cloud-native platform will be available in the commercetools Integration Marketplace. The strategic agreement provides access to powerful, personalized experiences with flexible architecture for today’s search and merchandising needs. From consumer brands to B2B manufacturers, from retailers…

TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety

Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK…

Luminoso Introduces Deep Learning Model for Evaluating Sentiment at the Concept Level

Company’s state-of-the-art architecture identifies unique concepts within text-based communications, and analyzes the sentiment of each concept Luminoso, the company that automatically turns unstructured text data into business-critical insights, unveiled its new deep learning model for analyzing sentiment of multiple concepts within the same text-based document. “While sentiment analysis has been prevalent for well over a decade, the most common form of sentiment analysis today involves evaluating whether a document’s…

Juice Analytics Launches Next-Generation Data Reporting Platform “Juicebox” in Beta

Juice offers free access to web-based report generation solution to replace “flat, boring” spreadsheets and PowerPoint Juice Analytics, a data visualization company, announced the launch of the beta program for Juicebox, an innovative SaaS platform for interactive data reporting. Juicebox is an easy-to-use tool for business users to turn static spreadsheets into attractive, interactive reports that guide audiences to action. The new beta version of Juicebox now enables any user to create sophisticated reports that…

RudderStack Launches New SaaS Version Of Its Customer Data Platform

RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer’s  Virtual Private Cloud (VPC) or RudderStack’s VPC. They can also choose to run RudderStack’s free open source version or…

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in TV attribution, to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with an unprecedented picture of how TV drives…

TechBytes with Abhishek Deshmukh, VP of Engineering & MD at Zendesk

Hi, please tell us about your role and the team/technology at Zendesk. As the VP of Engineering, I lead product development for the Zendesk Support Suite, which brings together our products Support, Guide, Chat, Talk and Social Messaging into a single omnichannel solution. The Suite Team is a globally distributed team of talented professionals who build amazing products for our customers. In my capacity as MD, I oversee operations for Zendesk Singapore, with a key focus on product development, government relations,…

LTN Global and Encompass Expand Partnership

LTN Global, the industry leader in transformative media technology and video transport network solutions, and global media services company Encompass Digital Media are expanding their relationship through a new multi-year partnership for managed IP transport and advanced advertising services. As part of this partnership, LTN solutions will be natively integrated into Encompass’ global service infrastructure, including the newly launched Altitude Media Cloud, to create the first fully-managed, global IP broadcast network.…

OOH Media Specialist Talon Outdoor Expands Vision to Target Revenue Generation Opportunities

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With a collective 30 years of media and advertising experience, the expanded team brings deep client development…

Clarabridge Introduces Intelligent Scoring, Interaction Analytics Features

Clarabridge, the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, today announced a series of enhancements to its analytics and engagement platform. By enhancing an organization’s ability to analyze millions of interactions, Clarabridge surfaces the actionable insights needed to make decisions in the midst of unprecedented challenges. In an ever-changing world, circumstances can evolve in an instant, and it’s not enough for companies to remain in a constant cycle of…

Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform with Transparent Pricing

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

Centro Unveils Technology to Improve Campaign Management Across Walled Gardens

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Centro, a global provider of advertising technology, released a first-of-its-kind product to log and track campaign optimizations made on software-as-a-service (SaaS) advertising platforms—even within walled gardens. Basis Assistant is a web browser extension for media professionals to document how they are adjusting campaign tactics in-flight across all their campaigns. Optimization logs are vital for synchronizing teams,…

Nativo Sees Increased Adoption of its Mobile Ads SDK, Used By Over 400 Publishers

Publishers report an average 14% increase in CPM after upgrading to version 5 Nativo, the most advanced technology platform for advertising, announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period. Nativo's Mobile Ads SDK…

Pitbull Partners With LiveXLive For Multi-Year Deal To Develop, Produce & Distribute Unique Original Content

Agreement Will Take "Mr. Worldwide's" First-Ever Pay-Per-View Concert Series and Video Podcast Global Reaching Millions of Viewers Worldwide LiveXLive's Robust Streaming Platform Delivers Revenue-Share Model Including Ticket Sales, Advertising, Sponsorships, Merchandise and Subscriptions LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into a multi-year revenue-share content partnership with…

Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending demise of the third party cookie. 4D helps brands,…

Octopus Interactive Presents Innovative New “Rideshare” Marketing Platform

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering. Octopus presented The Daily Ride to provide insights around the growing trend of rideshare marketing. Topics included the total addressable market, rideshare passenger demographics, current market opportunities, the future of rideshare marketing, and in-car games. Octopus enhances the rideshare experience…

Crealytics Launches New Website, Simplifies Experience for Brands, Retailers

Crealytics, an industry innovator of performance advertising, site monetization and retail media solutions, has relaunched its website to better cater to brand and retailer needs. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Visitors to www.crealytics.com can now more easily navigate through Crealytics’ suite of paid search and site monetization offerings. A responsive interface helps users identify and solve for their specific challenges across PLAs, paid…

SiriusXM to Acquire Stitcher

Transaction will Combine the Leading Audio Entertainment Company in the U.S. with a Pioneer in Podcast Production, Distribution, and Ad Sales Acquisition will Create the Premier Full-Service Platform for Podcast Creators, Publishers, and Advertisers Stitcher Podcasts Include Freakonomics Radio, My Favorite Murder, How Did This Get Made?, SuperSoul Sunday from The Oprah Winfrey Network, Office Ladies, Conan O'Brien Needs a Friend, Literally! with Rob Lowe, LeVar Burton Reads, Comedy Bang! Bang!, and WTF with Marc Maron…

Zendesk Releases CX Benchmark Report for Startups Showing the Path to Success is in CX

Research identifies specific actions fast-growth startups are taking to drive customer loyalty and growth Zendesk, Inc. released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their peers. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning. The findings feature Zendesk Benchmark data from more than…