Voice Assistants Set to Revolutionize Commerce in the Next Three Years

User Spending via Voice Assistants Is Expected to Grow as Much as Six Times in Three Years Capgemini's Digital Transformation Institute has recently released a new report titled, "Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives," which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France, and Germany, found that voice…

Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform

Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles. Datonics offers marketers 500+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and…

Interview with Tyler Calder, Chief Marketing Officer, Yulio Technologies

"Whether it’s immersive storytelling, communication of complex spatial design, the showcasing of products in curated environments or virtual, ‘in-the-seat’ experiences, VR brings a heightened platform for translating ideas into experiences that people are engaged by." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a VR technology company? I’ve always been attracted to organizations that are trying to cross the chasm. First, this was with Eloqua and seeing some of…

Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events

Partnership Unlocks Granular Location-Centric Audience Emotion Insights for Biggest Brands in Music, Sports, Retail, Travel and Conferences While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports,…

The “New” Path to Scale

In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional media companies continue to consolidate into massive platforms – think Comcast/Universal/NBC. Scale is a prerequisite for any meaningful marketing discussion. As a basic ingredient in the proverbial marketing soup of any brand marketer, scale is no longer a point of differentiation, but rather a starting point. Also Read: Why the Tug-of-War Will Continue in 2018 Social Marketing…

Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

Evergage has authored First-Ever Industry Resource, Titled ‘One-to-One Personalization in the Age of Machine Learning’ Evergage, a real-time personalization platform company, announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s content marketing manager. Also Read: Interview with Andy Zimmerman, CMO – Evergage Available on Amazon and as a free download through Evergage, the 175-page book is…

TechBytes with Andrew Toner, CTO, Amplero

Andrew Toner CTO, Amplero Marketers are beginning to amplify their efforts around building optimized customer lifetime value (CLV). What was humanly impossible for marketers to achieve for the most part of the decade is now within their grasp, thanks to the proliferation of Artificial Intelligence (AI). We chatted with Andrew Toner, Chief Technology Officer at Amplero, to know how marketers could derive better ROI from their data and analytics if they are AI-enabled and not AI-driven.MTS: Why do marketers feel that they…

More Than Half of Smartphone Users Stream Video Content on Their Device

Usage of TV-connected Devices Is Also On The Rise, As More Consumers Stream Content At Home And On The Go, According To NPD According to global information provider, The NPD Group, 57 percent of all US smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively. Streaming video is the number one driver of cellular and Wi-Fi data consumption on mobile and fixed networks, accounting for 78 percent of…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

AI + Humans Is the Perfect Recipe for B2B Growth

We are used to seeing AI and machine learning in our “consumer” lives -- from Netflix and Amazon’s eerily accurate recommendations about what we would like to watch or buy next, to our Nests having our home at the just right temperature when we walk in at night. We are comfortable cohabitating with AI at home, yet AI adoption by sales and marketing professionals is elusive.  We’re riding the crest of innovation in go-to-market technologies -- first CRM, then marketing automation and now applied AI for sales acceleration --…

TV in 2020: 50 Percent of Viewing Will be Mobile

50 Percent Of All Viewing Will Be Done On A Mobile Screen, With Half Of This Done On The Smartphone Alone Ericsson unveils the eighth edition of its annual ConsumerLab TV and Media report, which details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content. Supported by eight years of extensive media insights, Ericsson ConsumerLab predicts that the growth of on-demand viewing will continue to soar through to 2020, making up almost half of total viewing. 50 percent of all TV…

TiTAN Platform Enters US Market With Unified Smart Content Platform And Smart Home Device Hub

Utilizing A State-Of-The-Art Titan Content Identifier (TCI) Encryption, Smart Content Platform 'Titan Play' Launches On Ios And Android Apps With A Growing Library Of Premium And Digital-First Content - Providing A New Transactional Platform TiTAN Platform, a smart content and device company with offices in the US, South Korea, Singapore and China,  officially launched its US product line. TiTAN Play and TiTAN Core are now available to consumers for the first time, pairing a secure smart content platform with a smart…

TechBytes with Atul Kumar, Chief Product Officer, Mintigo

Atul Kumar Chief Product Officer, Mintigo Modern businesses are increasingly relying on predictive analytics to become more proactive and forward-thinking to meet their goals. Instead of relying on hunches or assumptions, marketers now use the predictive intelligence models to identify the likelihood of future outcomes based on data science and historical data for optimizing marketing campaigns. We spoke to Atul Kumar, Chief Product Officer at Mintigo, to understand how predictive analytics models work.MTS: Tell us about…

Merchants Increase Online Sales Revenue Using Ecomchain’s Artificial Intelligence Features

Retailers around the globe have been in a mode of constant innovation, but are challenged by many other electronic commerce competitors who have shown excellent results using various online solutions. Many of these online stores have been using Artificial intelligence (AI) to gauge the shoppers' demand, interests to enhance the shopping experience and make them a repeat shopper. However there are very few eCommerce tools or platforms to launch AI features for an online store(s). Increase online sales revenue…

Interview with Elle Woulfe, VP of Marketing at LookBookHQ

"AI is like any other innovation; it’s not a panacea for poor or neglected processes, nor it is a solution for everything." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a content management company?) I’m the VP of Marketing at LookBookHQ and my background is in demand generation. In my heart, I’m a big marketing nerd and I really love working in marketing tech because it allows me to stay really close to the problems we’re solving for our customers first…

Interview with Adam Singolda, Founder & CEO, Taboola

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

Interview with Ran Milo, VP Marketing at Bidalgo

"Marketing executives need to understand what functions can be handled by AI-enabled computers and what functions need to be managed by humans."On Marketing Technology MTS: Tell us about your role at Bidalgo and how you got here?  I was previously the VP of Bingo Marketing at 888.com, one of the largest online Casino, Bingo, Poker and sports betting sites in the world, and since user acquisition was a huge factor in our success, I knew first hand just how difficult it was to acquire high-quality users at scale. As a…

Why Mobile Growth Is Actually About Retention: How Optimizing In-App Experience Leads To 2x Faster Growth

Trying to grow your active user base is a lot like trying to fill up a leaky bucket. The bigger the hole, the faster you have to add more water and the more time and resources you have to spend doing so. And boy are apps leaky. 80% of all app users churn within 90 days. At $1.64 per install, an app losing 80% of its users in the first 90 days is actually paying over $8 per user that will still be around next quarter.  So when asking “how do I grow faster?” the simple answer of “figure out how to economically acquire more…

ABM TechBytes with Sam Smith, VP Product at Sigstr

Sigstr, a cloud platform for employee email personalization, unveiled an Account-Based Marketing (ABM) functionality for marketers to tap into employee emails and deliver 1:1 targeted content to specific accounts, industries, and regions. Sigstr's ABM functionality is designed to increase account relevance, align email signature marketing activity with account strategies, increase campaign engagement and inspire customers and prospects with compelling content. We interviewed Sam Smith, VP Product at Sigstr, who spoke…

Interview with Dror Ginzberg, Co-Founder & CEO at Wochit

"AI has the potential to take the routine and mundane off of our plates but there is such a thing as overdoing it."On Marketing Technology MTS: Tell us a little bit about your role at Wochit and how you got here. (what inspired you to co-found a video creation platform company) I’m co-founder and CEO of Wochit, a platform used by media companies and other larger content creators around the world to produce social video quickly and at scale. It’s my second company. The first was PicApp, which we sold to YBrant…