DeleteMe Expands to Help Journalists and Media Professionals Protect Personal Information Online

DeleteMe, a service from The Online Privacy Company™, announced the expansion of its DeleteMe Business Services for media organizations, helping journalists and media professionals by removing personal identifying information (PII) from online sources. "We've noticed an uptick in the frequency of journalists' personal information being searched for and exploited as a byproduct of news reporting and related online discussions," said Joe Sutton, head of DeleteMe Business Services. Marketing Technology News: Outreach…

LivePerson Debuts SocialConnect and EmailConnect to Help Brands Manage All Digital Customer Interactions in One Place

New solutions allow brands to deal with massive volume and shift customers to more effective messaging channels LivePerson, Inc., a global leader in conversational commerce solutions, announced the launch of SocialConnect and EmailConnect, bringing social media and email into the industry-leading LiveEngage platform. This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur — all in one place. Through SocialConnect and EmailConnect, brands can now manage the…

4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools

4C, a global data science and marketing technology company, today announced that it has been featured as a Representative Vendor in Gartner’s new Market Guide For Integrated Media Planning Tools. Gartner estimates that there are at least 50 vendors in this market. From 4C’s perspective, being selected for this report underscores its emergence over the past decade as a leading innovator in cross-channel marketing software. Gartner’s report outlines the challenges that exist for brands operating in today’s multimedia world:…

Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay

 E-commerce giant eBay and Verizon Media announced "The Guy's Guide to Nailing the Holidays" - a new campaign aimed to help men tackle the holiday season with ease and confidence. eBay will also be the first advertising partner to sponsor Verizon Media's new Shoppable video format, integrating the online marketplace's wide selection of one-of-a-kind items and trending products from top brands into shoppable carousels beneath gift guide videos. This initiative is part of Verizon Media's commitment to commerce through…

SOCi Launches Customer Advisory Council Committed to Addressing Critical Social Marketing Needs for Multi-Location Businesses

Unites 15 Top Brands to Focus on the Future & Growth of Localized Social Marketing SOCi, the leading platform for social media and reputation management for multi-location brands, has formed a new Customer Advisory Council. This council is dedicated to addressing the critical needs of highly visible digital marketers who are challenged to create and manage the digital presence and online reputation of hundreds to thousands of local locations across top social and search sites. Announced at SOCi’s recent 2019 Summit,…

ListenFirst Launches Next Generation Social Listening and Sentiment Analysis

Award winning social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced the launch of a first to market social listening and sentiment analysis solution. ListenFirst combines advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday

The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide consumer survey to understand probable consumer spending behavior for upcoming Black Friday and Cyber Monday. Marketing Technology News: QuickBooks Brings AI-Driven Innovations to Small Businesses Key findings of the study include: 30% of U.S. adults say they are likely to spend less this Black Friday than last year. Only 19% say they plan to spend more. 26% say they will spend…

Social Video’s Big Business Has Room to Grow Even Bigger

Social video is an $8 billion industry today - a large number, for sure. But apparently, that figure’s just the tip of the iceberg, according to a recent report from Mike Vorhaus’s Vorhaus Advisors and Video measurement company Tubular Labs. The report, entitled “Missing Revenue in Video” quantifies how video creators and publishers have over $13 billion in unrealized revenue through global social video each year. And the number’s set to balloon beyond $20 million in the next three years without metrics that better value…

Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network

New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination Boingo Wireless, the leading distributed antenna system (DAS), small cells and Wi-Fi provider that serves carriers, consumers, property owners and advertisers worldwide, has launched Destination Targeting. The new feature, offered through the Boingo Media advertising platform, allows brands to reach captive audiences at airports with campaigns that are customized based on travelers’ flight destination throughout the…

CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes. As…

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

Mediafly Furthers Mission of Sales Enablement for All, Extending Offer to Companies to Enable 100 Users for $100 for 100 Days

Sales Enablement Technology Provider Looks to Dispel Myths Around Sales Enablement by Empowering Sales Reps Across Companies of All Sizes Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced today its Sales Enablement for All offer, dedicated to providing sales teams around the world easy access to sales enablement technology, no matter the size of the company or team. Mediafly will provide a limited-time…

CoreMedia AG Has Been Sold to OpenGate Capital

Continues Lincoln International's Technology, Media & Telecom Group's Strong Momentum in the Content Management and Digital Experience Software Space Lincoln International is pleased to announce that CoreMedia AG, held by Deutsche Telekom Capital Partners and a consortium of private investors, has been sold to OpenGate Capital. Headquartered in Hamburg, Germany, CoreMedia's suite of offerings blend real-time product information with multimedia marketing content to deliver…

iQIYI Announces Strategic Partnership with Malaysia’s Leading Media Brand Astro, Expanding Entertainment Services for Overseas Markets

 iQIYI, Inc., an innovative market-leading online entertainment service in China, announced that it has reached a strategic partnership with Astro, Malaysia's major pay-television service provider. Based on the global operations of the iQIYI App (the "App"), iQIYI will be cooperating with Astro on marketing and localization of iQIYI's services. Through iQIYI's middle-end for technology, products and content, Astro will be able to benefit from iQIYI's operational capacity; while iQIYI can reach local users through…

Moving Walls Partners with Nigeria’s Leading Adtech Company; Launches Location Intelligence Platform to Transform Offline Media…

Moving Walls, a Singapore-headquartered global advertising technology company, has partnered with Interaction Channel Limited (ICL), a pioneer media and advertising company in Nigeria to launch the region's first location intelligence powered planning and buying solution for offline media. From Left - Ayo Oluwatosin, GMD, Rosabel Group; Srikanth Ramachandran, Founder/CEO, Moving Walls and Tosan Omagbemi, MD, Interaction Channel Ltd. The strategic partnership launched via an industry…

Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. "With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable," said Paul Elliott, Tiger Pistol CEO. Paul added, "Historically, the lack of high quality, relevant video assets has…

Gold Media Tech, a Software Development Company, Is Aiming to Be the #1 Go-To Tech Partner for Fortune 500 Companies and Startups in the…

Gold Media Tech (GMT), a software development company that partners with Fortune 500 companies and startups by helping them with their software engineering and mobile applications development projects, announced that it plans to add recruiting services to its platform. The team specializes in a variety of language/frameworks that include: Vue.js, React.js, React native, Python, Node.js, Swift, C++, Java, Drupal, Laravel and WordPress. GMT prides itself on only hiring 1% of its job applicants. Marketing Technology News:…

Tinkit Revolutionizes Social Information Exchange

Tinkit is an app that allows users to fully customize their own digitally branded LiveCard and instantly share and receive current information with their communication network Tinkit is an interactive app for creating LiveCards – a digitally branded card with your current information that is easily shared across various media. It provides individuals and businesses with customizable options for privacy, design, analytics and networking. Tinkit is a change agent for embracing the age of social media and information exchange,…