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MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…

How to Find the Right Advertising Fit: Facebook vs. Instagram

Planning a product launch and wondering how much of your limited budget to allocate to digital advertising? We have no doubt of the answer: All. When it comes to social advertising, not all platforms are created equal. The reality is traditional Facebook advertising still dominates many marketing budgets with its 2.3 billion users. Although Facebook and Instagram share many similar functionalities — interaction with friends, a real-time feed of visual content, not to mention the fact that both platforms are owned by…

Cheetah Digital Named A Leader in Loyalty Technology Report

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry…

New Media Company Clozette Raises US$10 Million in Series C Funding from Cool Japan Fund

 Award-Winning Social Content Marketing Company to Accelerate Product Innovation, Drive International Expansion, and Develop an Interactive Cool Japan Ecosystem That Brings Japanese Culture to a New Generation of Consumers Clozette, a transformative new media company that inspires and engages contemporary women with award-winning content centered on beauty, fashion, travel and wellness, announced an investment of US$10 million in Series C funding from Cool Japan Fund, a public-private fund under the Ministry of Economy,…

5 Tips for Leveraging Email to Generate Sales in 2019

Email. We get mountains of it (the average worker receives 121 emails per day), and while we may be annoyed at cleaning out our inboxes or reaching our quotas, we also know how important it is to business success. In fact, more than 80% of marketers credit email as their most vital channel for customer acquisition. Bottom line: Email is not going away any time soon and you need to be able to create compelling emails to persuade your potential buyers. So, how can you make sure you’re using this channel effectively to…

In-App Advertising Fraud: The Biggest Threats to Advertisers

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has also attracted fraudsters looking to game the system and turn a quick buck. Fraud in the mobile ecosystem is top of mind for advertisers, but few in the industry want to discuss the topic in the detail it warrants. However, it is only through frank and transparent discussions about fraud…

Dos and Don’ts of Facebook Advertising for Young DTC Brands

Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but as with any new brand that enters the market, emerging DTC businesses face an expensive battle to break through the noise and capture the attention of potential customers. Facebook has shown itself to be a defensible and relevant channel when it comes to generating awareness and driving e-commerce sales. In short, it’s not wavering in its ambition to connect with 2.32 billion people and…

The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future

Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising continues to undergo dynamic innovation. With the omnipresence of the Internet and the ubiquity of mobile, TV no longer reigns supreme: In 2016, digital advertising revenues surpassed ad revenues from TV for the first team, hitting $72.5 billion across digital platforms compared to $71.3 billion from TV. The new landscape presents marketers with an array of both exciting opportunities and vexing challenges.…

Cloudinary Expands Media Management Solution for e-Commerce

Company’s Dynamic Media Platform Makes it Easier for Online Brands and Retailers to Create and Accelerate the Delivery of Engaging and Personalized Customer Experiences Cloudinary, the end-to-end media management platform for the world’s top brands, unveiled major new capabilities designed to help e-Commerce companies more easily create and deliver better, faster and more engaging customer experiences, from web to mobile, across physical and digital storefronts. The enhanced media platform leverages AI and machine…

AWS Announces General Availability of Concurrency Scaling for Amazon Redshift

With More Than 200 New Features and Enhancements in the Last Two Years, Amazon Redshift Delivering an Average of 10x Faster Query Times and over 10,000 Customers (The Clear Cloud Leader for Data Warehouses) Amazon Web Services Inc., an Amazon.com company, announced the general availability of Concurrency Scaling, a new Amazon Redshift feature that automatically adds and removes capacity to handle unpredictable demand from thousands of concurrent users. Concurrency Scaling comes at no cost to almost all customers, and…

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international team as we start to grow in key territories outside of France; namely the UK, Germany, and Spain. Previously, I managed our international marketing efforts, however, as things have developed my role has become a 70/30 split between sales/customer experience and marketing. I also manage the tech stack for our international marketing and sales efforts. What is the overall state of Customer…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

Data Privacy Backlash: Is Facebook Advertising Truly Evolving?

According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent data privacy and heightened security measures, advertising platforms are forced to take  strong steps to ensure Transparency, Control and Accountability of data policies in their organizations. Encryption is one of the ways to do it and Facebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising…

DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT:   Per the scheme, banner ad slots are being re-sold as premium video advertising inventory almost exclusively on mobile apps. This practice often goes against marketplace policy and isdeceptive to the buyer – because inventory is being represented as in-stream vs. in-banner. Through this scheme, bad actors are seeking to…

PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising

The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness of Their Digital out of Home Advertising PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced the launch of the PerceptIn Intelligent Viewer Tracking Module (PIVTM), an Internet-of-Things (IoT) intelligence module for generating in-store customer data for vendors and retailers. The PIVTM is a revolutionary module that…

InfluencerDB Releases Highly Requested Campaigns Feature

Creates Pipeline for Brands to Easily Manage & Analyse Campaigns from Start to Finish; Identify Top Performing Partners   InfluencerDB, a global influencer marketing software with clients including Mercedes Benz, Lufthansa, Loreal and more, announced the addition of a new feature aptly called the Campaigns feature. The Campaigns feature allows brands to manage and analyze their influencer marketing campaigns from beginning to end within the software, providing an overview of all active and completed campaigns. The…

Loop Now Launches High Quality Short-Form Video Storytelling Platform, Firework

As Featured in Apple's App Store, Loop Now's New App Firework Emerges from Beta with Patent-Pending Camera Feature "Reveal" and Exclusive Updates, Providing Creators and Viewers with Premium Short-Form Videos and AI-Enhanced Interactive Storytelling Loop Now Technologies, Inc. announced the launch of Firework, a social mobile content app for iOS and Android mobile devices. Backed by the top-tier industry venture capital firms behind Snapchat and Musical.ly, and a seasoned executive team, Firework became the fastest social…

Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising

Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of its new hourly bidding solution for its best-in-class software-as-a-service (SaaS) product, Teikametrics Flywheel. The Flywheel platform is the world’s first ROP technology to combine advertising data, transaction data, and cost of goods sold to algorithmically optimize for Amazon Advertising profitability. The announcement at Prosper Show, an annual industry conference…

People.ai Ushers in New Era for Enterprise Growth with Industry’s First and Only Revenue Intelligence System Powered by AI

AI Start-Up Is Liberating Enterprises from Mundane Manual Data Entry, While Providing Them with Actionable Intelligence Across All Customer-Facing Teams People.ai, announced the introduction of the industry's first and only Revenue Intelligence System powered by AI. This system is the first of its kind to automate the capture of all contact and customer activity data, dynamically update CRM and provide actionable intelligence across salesforce automation, collaboration, business intelligence, and other management tools…

True Influence Launches AppointmentBase B2B Sales Solution for Identifying, Qualifying and Booking Appointments with Sales-Ready Prospects

True Influence, the technology leader of intent-based marketing and demand generation solutions, announced AppointmentBase, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested in a specific solution or service. Identifying opportunities and scheduling sales calls with prospects who are close to a spending decision is critical to building and maintaining a healthy sales pipeline. AppointmentBase combines True Influence’s decades of experience as a leader in…