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Renowned Positioning Expert Mark Levy to Keynote the 2019 Summit on Customer Engagement

Levy to Teach Customer Advocacy and Engagement Professionals How to Position and Communicate Their Role in Compelling Ways to Key Stakeholders in Sales, Marketing, and Senior Management The Center for Customer Engagement announced that top positioning expert, Mark Levy, will deliver the keynote address at the 2019 Summit on Customer Engagement.Now in its 15th year, the nation's longest-running customer advocacy and engagement conference will take place March 13-15, 2019 at the Hyatt Grand Regency in Burlingame, CA near…

WebEngage’s Flagship Marketing Conference ‘EngageMint’ Is Back for Its Second Edition in December 2018

The Conference Is the Only One of Its Kind That Focusses on Retention Marketing & User Engagement for Growth WebEngage, a leading global Marketing Automation platform based out of India, has announced the second edition of their flagship marketing conference, ‘EngageMint’. It is scheduled to be held on December 6th at Taj West End, Bangalore. The EngageMint conference promises to be a one of a kind event that lays Retention Marketing to be front and center and aims to educate marketers about the importance of deep…

Panopto’s Video Platform Recognized with Multiple Industry Awards

Panopto Named a Video CMS Market Leader, a Readers' Choice, and One of the Nation's Best Places to Work Panopto, the leading video platform provider for businesses and universities, announced that it has been honored with multiple industry awards as selected by leaders and professionals in higher education, enterprise learning and development, and streaming media. The latest recognitions include: Fortune Magazine's Best Small WorkplacesFor the 2nd year in a row, Fortune Magazine and Great Place to Work have named…

Interview with Scott Rogerson, Chief Executive Officer, UpContent

"It is our view that the best use of technology is where there is a comparative advantage over completing the process manually."Tell us about your role at UpContent and why you chose Hootsuite for this integration? I am the Founder and CEO of UpContent. My role includes a number of functions but largely revolves around listening to and observing how our customers leverage UpContent to build trust and deepen relationships with their audience (internal and external). Hootsuite was our “first love” as the kernel of the tech…

TechBytes with Stefan Schinkel, Chief Sales Officer, dotCMS

Stefan Schinkel Chief Sales Officer, dotCMS There are various areas where AI can offload human labor at scale and support human-machine alliances to drive business outcomes. In this context, we spoke to Stefan Schinkel, Chief Sales Officer, dotCMS, to understand the importance of the role of Artificial Intelligence in the CMS domain.Tell us about your role at dotCMS and the team/technology you handle? At dotCMS, my primary focus is on net new license revenue, both direct and with our channel partners. In that role,…

SDL Tridion Docs Helps Global Brands Integrate Product Information into Digital Experiences

VMware and Partner Acrolinx to Address Content Complexity at SDL Connect SDL, a global leader in content creation, translation, management and delivery, announces that global brands are turning to SDL Tridion Docs, a structured content management system, to overcome the complexity of creating, managing, translating and distributing in-depth product content and technical documentation at scale, and across all digital touchpoints. Customers now expect a continuous experience across every device and channel - and the…

InsideSales.com ACCELERATE Showcases AI Sales Leader Success

Innovators from Fast-Growth Companies CenturyLink, Broadridge, Cisco, CA to Share Lessons in Digital Sales Transformation and AI-Driven Growth InsideSales.com, the AI sales platform powered by Collective Intelligence, announced business leaders from CenturyLink, Broadridge, Cisco, CA Technologies, and other respected brands will speak at the upcoming InsideSales.com ACCELERATE NYC event. These visionary sales and marketing innovators will reveal how they transformed their businesses using AI and global buyer behavior…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Really Simple Systems CRM Announces the Release of Its New API

Top small business CRM vendor, Really Simple Systems, has announced the release of its latest version API, Version 4.0. The new API (Application Programming Interface) propels the company's CRM to integration to the next level, giving additional functionality, increased security and faster transactions. Really Simple Systems founder and CEO, John Paterson, remarked: "Our new API comes as a direct response to customer feedback. Our customers told us they wanted more integrations with our CRM; this new API allows us to…

Bringing Collaboration to the Midmarket

Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have heard about digital transformation, cloud storage and the development of online file sharing solutions, many individuals still store files locally on personal computers by default. Although this practice is beginning to change, there is a steep learning curve around the issues the midmarket contends with. Midmarket organizations struggle with secure collaborative content practices. While…

Gartner Identifies the Top 10 Strategic Technology Trends for 2019

Analysts Explore Top Industry Trends at Gartner Symposium/ITxpo 2018, October 14-18 in Orlando Gartner, Inc. highlighted the top strategic technology trends that organizations need to explore in 2019. Analysts presented their findings during Gartner Symposium/ITxpo, which is taking place here through Thursday. Gartner Identifies the Top 10 Strategic Technology Trends for 2019 #GartnerSYM #AI #Blockchain #autonomous #IoT #analytics Gartner defines a strategic technology trend as one with substantial disruptive…

15 MarTech Pros Share Their Most Valuable Experiences and Insights

Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech brand and teams know the merit of creating meaningful content for better engagement with customers and technology partners. We can firmly say that martech companies refer to and review a lot of content that their competitors are churning as part of their content calendar. Writing a blog or sharing links on social media are not the only ways to ‘educate’ customers about your brands. Interviews and Guest Posts are…

Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers

Advisors Win with New Marketing Automation Tool Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that they are unveiling a new automated marketing campaign which helps financial advisors connect with more prospective clients using the Risk Number assessment tool from Riskalyze. The new offering will be unveiled at the Fearless Investing Summit at the San Antonio Rivercenter from October 17-19, 2018. Announcement at Fearless Investing…

How Digital Technology Can Make a Sales Manager Ridiculously Successful

Many Outbound Sales Teams Have yet to Realize the Greatly Untapped Potential of Digital Omnichannel Technology Jane, an inside sales director, was handed her new KPIs from executive management. Her sales reps were now expected to increase the conversions achieved each month from 2.46 percent to 3.26 percent. Jane’s surprise then turned into astonishment when she saw the accompanying budget for the next year was reduced by a third. The management was essentially asking her to achieve more with less! It did not take Jane…

How Tech Will Transform Commerce and Consumer Experiences by 2040

Global market research company Euromonitor International explores how commerce will evolve by 2040 in a new white paper launching on Oct. 22 at Money20/20 USA. New @euromonitor report shows how #technology will transform commerce and consumer experiences by 2040 #tech #mrx #report New commerce avenues and business models will emerge as technology transforms venues, homes and stores over the next 20 years. “Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement” identifies tech-driven concepts and key features…

H2O.ai Announces Industry Leading Lineup for H2O AI World London 2018

Upcoming Conference on the Latest Trends in Artificial Intelligence and Data Science with Insights from Experts from PwC, Barclays, NVIDIA and More H2O.ai, the open source leader in AI, announced the latest additions to the speaker lineup for H2O AI World London, a two-day interactive event featuring deep-dive technical sessions, talks on real-world business use cases and hands-on training. With speakers from PwC, Barclays, NVIDIA, IBM, Citi and more, the conference will bring together data scientists, business analysts…

Sitecore Symposium Equips Marketing and IT Leaders to Elevate the Experience and Drive Business Growth

Premier Digital Marketing Event to Feature Keynotes from Industry Thought Leaders, Powerful Customer Success Stories, and Previews of New Digital Experience Technology Sitecore, the global leader in digital experience management software, is welcoming thousands of global marketers to its annual Sitecore Symposium, scheduled Oct. 8 – 11 at the Walt Disney World Swan and Dolphin Resort in Orlando, Fla. More than 100 content sessions across five topic tracks will focus on this year's theme "Elevate the Experience," with the…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

CMO Council Explores State Of MarTech With Domain Experts

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges Back in 2011 Scott Brinker, editor of the Chief Marketing Technologist Blog, created a graphic representation of the marketing technology (MarTech) landscape with just 150 solutions. Fast forward to 2018 and there are now a staggering 6,829 offerings in his latest 2018 Martech 5000 Supergraphic. The cover story in the Chief Marketing Officer (CMO) Council's PeerSphere quarterly digital magazine published today takes a deep dive into what has…