Banner Before Header

Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace

Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing Solutions to Scale Ad Creative  ConsumerAcquisition, a Facebook Marketing Partner offering the world’s first end-to-end user acquisition platform, announced that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Now, advertisers can access Shutterstock’s content through a unified marketplace and tap into…

Choozle Partners with Grapeshot to Unveil Contextual Keyword Capabilities for Search Advertising

Choozle Released a Keyword-Focused Content Targeting Tool for Display, Mobile, and Video Programmatic Advertising Campaigns Choozle, a self-serve programmatic advertising platform, in partnership with Grapeshot, the Contextual Intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform. Built for programmatic advertising, the contextual keyword targeting tool is a self-serve offering that will empower agencies and brands to provide more relevant…

Netsertive Launches First Scalable Brand-to-Local YouTube Advertising Solution

Solution Enables Brands to Pivot YouTube Advertising Funds from Traditional TV to More-Targeted Digital Video Channels Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, has announced the launch of the industry’s first scalable & localized solution for digital marketing on YouTube. Read More: Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands This capability comes on…

Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries

5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) taking place in Barcelona between 26th February and 1st March 2018, expect to hear a lot more about 5G in the coming weeks. But why does the world need 5G and how will it impact the symbiotic worlds of Advertising and Publishing? This is an overview of the business and commercial rationale behind 5G for MNOs and summarises the impact for AdTech and Publishers whilst providing practical guidance…

HubSpot Recognized by Facebook as Badged Marketing Partner, Releases Direct Instagram Publishing

HubSpot Deepens Alignment with Facebook Across Multiple Product Integrations HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that Facebook has recognized the company for its rich capabilities, deep expertise, and long track record of success in advertising technology, naming HubSpot an official badged marketing partner. The new partnership builds upon existing collaboration between the two companies, which includes several different integrations, such as the ability to schedule and…

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends and Best Practices Based on Data from RhythmOne’s Programmatic Platform Global advertising technology company, RhythmOne has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. In the report, RhytmOne suggests that enabling contextual blocking tactics that go "beyond the URL" ensures brand…

Moltin Raises $8 Million Series A Round, Appoints Jamus Driscoll as CEO

Headless Commerce Solution Enables Speed and Creative Freedom to Deliver Unique Commerce Experiences at Every Consumer Touchpoint Moltin, provider of an API-based digital commerce solution that powers commerce at every consumer touchpoint, announced that it has closed an $8M A round, led by Underscore VC with existing investors Connect Ventures and Frontline Ventures. This brings the total investment in Moltin to $10M to date. The company also announced that former Demandware executive Jamus Driscoll has joined as CEO.…

SAP Cloud Platform Delivers Next-Gen Customer Innovation for Intelligent Enterprises

Latest Updates from SAP Cloud Platform  Span the Business Model and Mobile Capabilities; New Deliveries Help Customers Become "Intelligent Enterprises" SAP SE has announced a new consumption-based commercial model for customers to easily acquire and engage SAP® Cloud Platform, the company's Platform-as-a-Service (PaaS). Additional updates include the next-generation SAP Cloud Platform SDK for iOS, which allows customers to easily extend enterprise apps and processes to mobile devices. The announcement was made at the…

DialogTech Conversation Insights Pro Launched as an Easy-To-Deploy AI Call Scoring Solution

New DialogTech Conversation Insights™ Pro Makes It Easy for Any Business That Values Inbound Calls to Harness the Power of AI to Analyze and Score Conversations for Insights to Immediately Improve Marketing and Sales Performance DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announced the release of Conversation Insights Pro, a revolutionary new solution that makes DialogTech's industry-leading AI technology easily accessible to any business that values calls. Simple to…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

Globant StarMeUp™ OS Unveiled to Digitally Transform Organizations Using AI

Globant's StarMeUp™ OS Is Designed to Create Smarter Organizations, Driving Cultural Change Through Employee Empowerment, Meaningful Social Interactions and Artificial Intelligence Globant, a digital native company that offers innovative technology services, today announces its StarMeUp™ OS offering, an operating system made up of smart applications built to help organizations with cultural change driving a digital transformation. Read More: Nielsen adds Video On Demand Content Ratings To Media Impact Planning Solution…

Momo Announces Acquisition of Tantan‎

Tantan Is a Leading Social and Dating App in China for the Young Generation Momo Inc., a leading mobile social networking platform in China, announced that it has reached a definitive agreement with Tantan Limited and all of its shareholders, pursuant to which Momo agreed to acquire 100% fully diluted equity stake in Tantan for a combination of share consideration and cash, including approximately 5.3 million newly issued Class A ordinary shares of the Company and US$600.9 million in cash. The deal is expected to close in…

uStudio Expands Enterprise Portfolio

uStudio Will Provide Symantec a Comprehensive and Scalable Media Solution uStudio, Inc., the industry's leading media platform for the enterprise, announced that Symantec, the world’s largest cybersecurity company, has selected the uStudio platform to boost employee and customer communication. Interactive media experiences leveraging video, audio, and VR are playing an increasingly strategic role in business -- redefining how companies engage and educate their employees, partners, and customers alike. uStudio will…

Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to Advo.Ninja? I am the founder and CEO of Advo.Ninja, an enterprise social platform. I am passionate about building products that solve problems, are easy to use and deliver tangible results. I have worked for startups like SilverTail Systems and large companies like Oracle and EMC in…

comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million U.S. Homes

comSscore's Massive and Passive Television Measurement Services Now Report from Nearly One in Every Four U.S. Tv Households, More Than a 40 Percent Increase comScore announced that it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring one in every two TV households in 52 of the 210 local U.S. television markets including Los Angeles (#2) and…

Brandzooka Announces First Fully Self Service Ad Platform for Connected TV

Ad Tech Start-Up Brandzooka Democratizes the Most Coveted, Expensive Platform: TV Brandzooka, the widely known platform for automating media planning and buying and democratizing online advertising for millions of users worldwide, has now added the first fully self-service ad platform for Connected TV. Brandzooka has removed the exorbitant minimums for TV advertising, often running into the hundreds of thousands of dollars for premium buys, in favor of targeted programmatic buys for the same placements starting at an…

Extreme Reach Wins Super Bowl LII, Handling Ad Delivery for over 70% of Ads in the Big Game and Ensuring Commercial Talent Gets Paid

Extreme Reach Was Responsible for the Successful Airing of the Vast Majority of Paid Commercials Appearing During Super Bowl Video advertising technology provider Extreme Reach, announced that Super Bowl LII was record-breaking for the company, which played a bigger behind-the-scenes role in the big game than ever before. The company, whose services simplify video ad asset management across the entire lifecycle for brands and agencies, was responsible for the successful airing of the vast majority of paid commercials…

New Reltio Cloud Release Delivers Continuous Data Organization and Self-Learning to Global 2000 Companies

Reltio Cloud Self-Learning Data Platform Integrates Enterprise Data Organization, Advanced Analytics, Machine Learning, and Intelligent Data-Driven Business Applications at Petabyte-Scale Reltio, innovators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning…

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…