"If advertisers don’t know how much has been spent on each element of a campaign, they can’t measure ROI – and that’s a problem for the industry as a whole if it is to prove its credentials and continue to grow."Tell us about your role at…
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Updated Global Report Breaks out Manufacturing, Distribution Segments Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships, announced an update and expansion of its Global AI B2B…
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Selligent Marketing Cloud is Rebranded as the World’s Most Advanced Natively Integrated Marketing Cloud Sets the Standard for B2C Marketing Automation Selligent has announced that the company is relaunching itself as Selligent Marketing…
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Businesses invest money and time on outside market research firms that bring together focus groups for product testing. The resulting feedback from a very small sample of prospective customers is frequently incorporated across business…
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"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience…
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Our inboxes are overflowing with emails. On average, we send and receive a staggering 115 emails every day. Due to the proliferation of new digital technologies, we are communicating more quickly and with more people than ever before.…
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British designer chooses Qubit for another year to drive customer experience initiatives and differentiate Hobbs London, the global women’s fashion retailer, are continuing to make personalization a top priority by partnering with Qubit …
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Retention Marketing Software Empowers Brands to Segment Customers Across Purchase History, Demographics, Website Behavior, and Custom Attributes Barilliance, the leading personalization software for retailers, launched Retention, the…
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ValiMail Provides Automated DMARC Enforcement To Increase Email Deliverability and Stop Email Impersonation, Protecting Brands and Delivering ROI ValiMail, the world's only provider of fully automated email authentication,…
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Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up the Phone CallRail, a leading call tracking and analytics provider for…
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Deal Accelerates Evergage’s Growth, Expanding its Footprint in Key Retail Vertical Leading real-time personalization platform provider, Evergage, announced the acquisition of MyBuys, a merchandising products business from digital…
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Continuously Self-Learning Algorithm Uncovers High-Value Personalization Opportunities Dynamic Yield, the first personalization technology stack, announced the launch of its AI-driven solution for automated personalization: Predictive…
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Partnership Combines Dynamic Yield's World-Class Personalization Technology with the Analytics and Digital Marketing Expertise of Adbirds Dynamic Yield, the world's first personalization technology stack and AdBirds, a global team of…
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Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up…
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New Release Enables Marketers to Integrate Facebook Custom Audiences into Cross-Channel Marketing Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, announced Blueshift Predictive Audiences for…
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"It’s important to keep this in mind as AI becomes more prevalent so that businesses can start to build a foundation to support the evolution of this technology."Tell us about your role and how you got here. What inspired you to start a…
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The Monetate Intelligent Personalization Engine Makes It Easy to Test and Optimize, Segment and Target, and Even Create True 1-To-1 Experiences Leading optimization and personalization platform, Monetate, has announced enhancements to…
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Oxcyon Inc. and Its Centralpoint Technology Have Been Included by Gartner Inc. in the 2018 "Magic Quadrant for Digital Experience Platforms"  Oxcyon was named one of only 10 vendors headquartered in the US in this new and emerging $18…
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A Majority of US Consumers Expect Personalized, Exclusive Experiences in Addition to Convenience of Shopping and Data Privacy from the Business Models According to "The Global 2017 SAP Hybris Consumer Insights Report," a survey…
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A jazz bot you say? Isn't that an oxymoron? Please explain. We will. All About Jazz and Gupshup—the leading bot developer—have created a nimble bot that doubles as All About Jazz's friendly concierge to help you find jazz content you…
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