Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of…
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New Site Search Features Make Powerful AI/ML Accessible to the Global Enterprise Lucidworks, the leader in intelligent search and discovery, announces new features for their embeddable, easy-to-configure, out-of-the-box site search…
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Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article after article talking about social selling, the importance of omnichannel commerce, the value of influencer marketing…
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Program Applies Lessons Learned from Hundreds of Client Interactions to Accelerate Results from Customers' New Funnel Management Strategies Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement…
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"The ad industry should take the initiative of working to standardize data collection and usage and market this to the consumer as a whole to ensure a better understanding of created value."Tell us about your role and journey into…
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Trade Press Services, a marketing communications firm, released a new white paper that explores the marketing value of thought leadership for B2B organizations. The white paper was developed to help companies understand the ways in which…
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Integration Gives Joint Customers a Competitive Edge in Launching and Maintaining Multilingual Digital Content Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions…
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A Year After Finalizing Their Collaboration Amazon and Microsoft Have Integrated Alexa with Cortana. The Integration Intends to Give Tough Competition to Apple’s Siri and Alphabet Inc’s Google Assistant There has been some interesting…
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 The Most Recent Smartbothub 2.0 Release Brings to the Market an Even Richer Set of Features for Creating Best in Class Digital Conversation Experiences SmartBotHub, an industry leading Conversational Platform company with global sales,…
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"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What…
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Anthony Chiulli Joins Email Intelligence Company 250ok as Director of Product Marketing to Lead Go-To-Market Strategy for New Products and Solutions 250ok, a leader in advanced email analytics for deliverability, design, DMARC and…
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Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service…
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Native Advertising Technology Company ADYOULIKE  Has Become the First Pure-Play Native Advertising Company to Receive the Internet Advertising Bureau's (IAB) Gold Standard Certification The Gold Standard initiative was launched in …
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Nintex announced Dustin Grosse has joined as Chief Marketing and Strategy Officer. Mr. Grosse brings more than 25 years of technology management, strategy and marketing experience from previous leadership roles with Microsoft, DocuSign,…
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Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance…
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Nevion, the award-winning provider of virtualized media production solutions, has announced that it will be showcasing a new update to its flagship and award-winning orchestration and SDN control software, VideoIPath, at IBC2018. Ahead…
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As companies in every industry focus on their digital transformation plans, the term itself gets murkier and murkier. In a sea of jargon and marketing lingo, it’s hard for many to answer the question: What exactly is digital transformation…
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New ActiveCampaign for WooCommerce Plugin Expands Functionality for WooCommerce Users ActiveCampaign, a leader in intelligence-driven sales & marketing automation, announced it deepened its WooCommerce integration with the…
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