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Vimeo To Acquire Magisto To Power Video Creation For Any Business

 Vimeo announced an agreement to acquire Magisto, a video creation service with over 100 million users. Terms of the deal were not disclosed. Magisto enables simple and intuitive short-form video creation for any medium. The combination of Magisto's professional video creation capabilities with Vimeo's suite of video hosting, distribution and monetization tools will extend Vimeo's position as the industry's most complete video SaaS solution. "Social media has sparked an insatiable demand for video – audiences today…

Canada’s Translation Bureau Selects SDL for Customized Linguistic Services Request Management System

Combining SDL MultiTrans and SDL Trados Studio, SDL to Provide One Platform for End-to-End Linguistic Services with Automated Workflow and Unified Terminology SDL, a global leader in content creation, translation and delivery, is pleased to announce that it will be providing a customized Linguistic Services Request Management System (LSRMS) to the Translation Bureau, a federal institution within the Public Services and Procurement Canada of the Government of Canada. Combining two of SDL's market-leading solutions, SDL…

Parks Associates: 8% of US Broadband Households own a VR Headset, While 25% are Familiar With VR Headsets

Industry Report Addresses Evolving Ecosystem for VR, Current Gaming Use Cases, and Challenges to Expand Beyond Gaming A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among consumers who own or are familiar with VR, 54% use…

Making Voice Tech More Human Is as Easy as 1-2-3

Customers love technology, but they crave human interaction too. Several years ago, Gartner predicted customers would manage 85 percent of their relationships with an enterprise without interacting with a human being. But a PwC survey from last year found that 82 percent of Americans and 75 percent of all consumers want to interact with a real person. That creates a thorny dilemma for companies. Businesses are going all-in on digital transformation so they can compete and win in the future. But they also know business…

MarTech Interview with Jeff Foley, VP of Marketing, Luminoso

"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your role and journey into technology. What inspired you to start at Luminoso? I started my career as a release engineer, working on speech technology at Dragon Systems. Since I had studied speech recognition and signal processing at MIT, it was a great introduction to the tech world. Over time, though, I found that my favorite language to program in was “English,” and so I moved…

M Science Partners with Placer.ai to Launch TRAFFIC, Bringing Consumer Foot Traffic Analysis to the Investment Industry

TRAFFIC Will Provide Unprecedented near Real-Time Insights into Consumer Traffic Trends M Science, the pioneer in data-driven research and analytics, launched TRAFFIC, a data solution offering deep visibility into footfall trends. These unique insights have been developed through an exclusive partnership with Placer.ai, the leading location intelligence platform delivering real-time and actionable insights into the offline consumer journey. “We are thrilled that after extensive testing, M Science concluded that Placer’s…

Index Exchange and LiveRamp Partner to Unlock People-Based Marketing Across Open Web

Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled IdentityLink for IX Wrapper publishers in the US, the company has seen a daily high of 110 million matches to users in LiveRamp’s identity graph. This solution allows demand-side partners (DSPs) to bid, transact, innovate, and provide measurement on a people-based identifier versus ad tech’s…

Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy

While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman Believes Apple Is Actually Reading the Market Correctly, and Its Success in Services Positions It to Dominate the Subscription Content Market Apple’s long-awaited entry into subscription video has drawn a sharply critical response. It’s true that the timing is odd: Rumors are swirling that another giant, YouTube, is about to exit the very same space Apple is…

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase.…

Ad-Supported OTT Video Network Dooya TV Picks dotstudioPRO’s SAAS Distribution Platform

Emerging Broadband Video Packager Dooya Media Group, Inc. Chooses Dotstudiopro as Its Preferred Solution to Manage and Distribute Dooya TV’s Consumer Video Content, Support Dooya’s Avod Monetization Model Dooya Media Group, Inc., (DMG) an internet video content syndicator and Over-the-Top (OTT) network for consumers, announced that it has signed a multi-year deal with dotstudioPRO to handle its advertising supported video on demand (AVOD) streaming offering, Dooya TV. After researching other options in the marketplace,…

IBM Study: More Than Half of Organizations with Cybersecurity Incident Response Plans Fail to Test Them

Yet Use of Automation Improved Detection and Containment of Cyberattacks by nearly 25% IBM Security announced the results of a global study exploring organizations' preparedness when it comes to withstanding and recovering from a cyberattack. The study, conducted by the Ponemon Institute on behalf of IBM, found that a vast majority of organizations surveyed are still unprepared to properly respond to cybersecurity incidents, with 77% of respondents indicating they do not have a cybersecurity incident response plan…

Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are allocating more of their digital dollars to Facebook advertising year-over-year. Conspiratory “truther” talk? Fake news? Hardly. Brands cannot deny two simple truths: 1) They’re always testing everything because they have to, and 2) after considerable testing and budget shifts, brands more often than not come back to Facebook fueled by a fierce desire to scale. Facebook advertising — when contextually…

Pandora Selects OpenText’s Digital Asset Management Platform for Streaming Advertising

Pandora to Originate and Manage More Than 35,000 Annual Audio and Display Ads with OpenText Media Management OpenText, the global leader in Enterprise Information Management (EIM), announced Pandora, the largest streaming audio provider in the US, selected OpenText Media Management as the asset storage and management application for its audio and display advertising. Powered by the Music Genome Project, Pandora delivers its users personalized music that continually evolves with their tastes. An important element of…

CleverTap Scoops $26 Million Funding; Focused at Driving Innovation in Customer Lifecycle Management Technology

Focus on Product Innovation, Data Science-Driven Product Capabilities for Enterprises to Optimize Customer Experiences at Scale Customer lifecycle management platform, CleverTap, announced a $26 million Series B funding round, led by Sequoia India with participation from new investor, Tiger Global Management, and existing investor Accel. The funds will be used to accelerate CleverTap's data science-driven product capabilities and scale to meet fast-growing demand for its customer lifecycle management platform. The new…

Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations

According to a latest report, AI in retail is expected to witness a growth in spending of over 200% between 2019 and 2023. The projections reveal that it will be $12 billion in spending by 2023. Currently, the retail industry spends close to $49 million. This spending is distributed among marketing, sales, finance and customer service departments. By 2023, a significant volume of global spending in retail would be focused on back office operations, warehouse automation and analytics. In fact, it’s the use of AI for…

Affectiva Raises $26 Million to Fast-Track Human Perception AI in Automotive and Conversational Interfaces

New Funding Will Accelerate the Development of AI That Can Understand All Things Human  Affectiva, the global leader in Emotion AI and the pioneer of Human Perception AI, announced that it has closed $26 million in funding. The round, led by Aptiv PLC, as well as Trend Forward Capital, Motley Fool Ventures and CAC, brings the total invested in Affectiva to $53 million. The funding will enable Affectiva to evolve, accelerate and scale its perceptive technology in the automotive industry, as well as other areas such as…

Series A: Limitless Technology Raises £5 Million to Take AI Powered Crowd-Sourcing Platform Global

SmartCrowd Uses a Combination of AI and GoodGig Crowd-Sourcing to Deliver Amazing Customer Experiences for Global Brands Limitless Technology, the London-based inventor and provider of a SaaS platform offering AI and crowd sourced customer service solutions, announces it has successfully raised £5million in Series A funding. The funding is led by AlbionVC, with participation from all existing investors including Downing Ventures and Unilever Ventures. It will now enable the provider to continue successfully disrupting…

Pocketmath Unlocks the Next Era of Mobile User Monetization with White Label Audience Network Solution

Pocketmath, global ad and audience monetization programmatic technology leader, announced today that its proprietary audience network platform is now available for white labeling for mobile app developers, publishers, and advertisers. The white labeled platform will provide mobile software companies with a customized and proprietary branded platform to monetize, target, and re-target mobile app users with special programs and promotions, sell in-app inventory to external advertisers, and develop promotional partnerships,…

TechBytes with Rohit Mahajan, CTO at Io-Tahoe

Hi, Rohit. What was your recent Marketing Technology announcement about? We’ve announced the addition of what we are calling “Smart Streaming Discovery” to our existing platform. We think this first-to-market innovation is incredibly important, since it gives companies the ability to perform real-time data discovery on a wide range of streaming data. Specifically, it allows them to discover PII (Personally Identifiable Information) and other sensitive data “in motion.” What’s the importance of this capability? Why should…

Brainshark Announces Partnerships with Leading Sales Consultancies Think! Inc. and 5600blue

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced strategic partnerships withThink! Inc. and 5600blue – sister companies focused on sales and negotiation enablement for business-to-business (B2B) organizations. With Brainshark’s technology, and Think! and 5600blue’s insights-based content services and skills methodology, organizations can prepare their sales teams with expert knowledge, just-in-time refreshers, and an award-winning, on-demand learning and practice environment –…