FedEx and Evernote to Give Keynotes at the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange

Scott Harkins from FedEx and Andrew Malcolm from Evernote to Deliver Keynotes at 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange Frost & Sullivan is hosting the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, taking place on July 16-18, 2018 at the Loews Vanderbilt Hotel in Nashville, Tennessee. The event, themed In Pursuit of a Complete Reinvention of Marketing, will feature two outstanding keynote presenters from two remarkable organizations: FedEx and…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

Your Buyers are Online: Why Aren’t You?

Bringing Your Business Online to Meet Your Employees and Customers Gartner’s definition of a digital workplace is one that “enables new, more effective ways of working; raising employee engagement and agility; and exploits consumer-oriented styles and technologies.” Because many of the world’s most successful companies have decentralized teams, solutions that facilitate digital collaboration are critical. Slow applications can dampen productivity, discourage digital collaboration and lead to siloed departments -…

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to grasp their customers' shopping patterns and engage them with personalized, omnichannel campaigns. To understand how should a brand leverage Testing and Optimization software for marketing campaigns, we spoke to Spencer Pingry, Chief Technical Officer, Zaius.Tell us about your role at Zaius and the team/technology you handle. Zaius empowers B2C marketers to better understand how…

Impartner Spring ’18 Release Makes it Possible for Channel Managers to Create the Perfect Partner Experience In Real Time

New CMS Breaks All the Molds: Makes It Fast and Intuitive for Channel Managers to Edit Complete Partner Experience and Not Just Content in Partner Portals Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced its Spring '18 software release, which makes it possible for channel managers to edit, in real time, not only the content but also their partners' experience in their Partner Portals – without the help of IT. The release continues the company's…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

RevM Achieves Gold Tier Certification As A HubSpot Agency Partner

RevM, the growth-driven inbound marketing and sales agency, announced that it has become a Gold Certified HubSpot Agency Partner in less than a year. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works with Agency Partners to grow their businesses through inbound software, services, and support. RevM helps growth-focused businesses to transform their lead generation and digital marketing. Working with clients who are frustrated by the number of sales leads that convert into revenue and who…

SAP Adds Advanced Data Protection and Privacy Features to the SAP SuccessFactors HCM Suite

SAP's New Features Will Enable GDPR Compliance SAP SE announced new and updated features to the SAP® SuccessFactors® HCM Suite that will make it easier for HR leaders worldwide to comply with data protection and privacy laws. The announcement was made at the 2018 UNLEASH Conference & Expo, taking place March 20 and 21 at the ExCel London. The European Union's General Data Protection Regulation (GDPR) will apply as of May 25, and with advanced data protection and privacy capabilities within the SAP SuccessFactors…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry's leading predictive intelligence provider, announced the launch of the 6sense Demand Platform for account-based marketers, delivering increased opportunity creation capabilities, full-funnel insights into a prospect's journey, and a B2B campaign execution engine to immediately activate time-sensitive demand intelligence. This announcement marks the next step in using AI and machine learning to find…

The Power of Recency in Reaching Your Prospects: How Consumer Intent Has Evolved

One of the biggest challenges facing today’s marketers is the need to quickly and cost-effectively acquire new customers. While the data landscape around consumer intent has changed drastically over the last decade, the average marketer’s approach to understanding it has not. Continued Reliance on Stale Data Stale data has always been a concern when it comes to marketing. Although it’s been a known issue since the days of Don Draper, it was never a top priority to solve, because frankly, there wasn’t a better option. To…

Lionbridge Supports Growth with New Global Leaders in the Americas and Asia

Appoints Frank Sannella and Camilla De Villiers as Managing Directors to Lead Continued Business Development and Growth in the Americas and Asia, Respectively Lionbridge Technologies Inc., the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has expanded its executive team across the Americas and Asia with the appointments of Frank Sannella as Managing Director (MD) of the Americas and Camilla de Villiers as MD of Asia. Adding Sannella and…

TechBytes with Mark Woollen, Chief Product Officer, Radius Intelligence

Mark Woollen Chief Product Officer, Radius Intelligence Real-time sales intelligence can accelerate sales deals. Behavioral Data and Audience Segmentation, when they come together, could enable organizations to solve the major pain points during sales prospecting campaigns. To understand how contemporary B2B data and predictive marketing software helps marketers build a 'Network-Effect’ driven model, we spoke to Mark Woollen, CPO at Radius Intelligence.Tell us about your role at Radius and the team/ technology you…

Salesforce Signs Definitive Agreement to Acquire MuleSoft

MuleSoft Will Power the New Salesforce Integration Cloud, Which Will Enable All Enterprises to Surface Any Data -- Regardless of Where It Resides Salesforce, the global leader in CRM, and MuleSoft, the provider of one of the world's leading platforms for building application networks, have entered into a definitive agreement under which Salesforce will acquire MuleSoft for an enterprise value of approximately $6.5 billion. "Every digital transformation starts and ends with the customer. Together, Salesforce and…

RainmakerForce Pipeline DNA Report Shows Sales Teams Actually Working for CRM, the Most Expensive Non-Performer in Sales

RainmakerForce X-Rays Sales Pipelines for the C-Suite to Immediately Uncover Large and Unknown Forecasting Blind Spots and Revenue Leakage Areas RainmakerForce, a San Francisco-based sales technology company, features the “Pipeline DNA Report,” the ultimate report for the C-Suite that analyzes a company’s sales pipeline and provides unfiltered information of its “goodness”, rank against industry peers, capacity and capability issues and whether it can deliver expected revenues. The need and urgency for such a report have…

Appy Pie Introduces Coupon Analytics Feature on Its DIY Platform

Coupon Analytics, Appy Pie's New Feature, Would Allow Businesses to Keep Track on the Coupons That Have Been Already Used Appy Pie, the doorway to a rewarding journey into the world of apps, has now introduced an evolved Coupon Analytics feature on its next-generation mobile app development platform, giving app owners clear insights on coupons usage. With this latest feature, small to medium-sized businesses can keep a real-time track of coupons used by their customers, helping them enhance user engagement like never…

The Relevancy Group Releases Their Email Marketing Buyer’s Guide and Issue 17 of the Marketer Quarterly

The Relevancy Group, a leading market research and advisory firm released "The Relevancy Ring – ESP Buyer's Guide, 2018 – Enterprise Edition." The research evaluates six enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation, and breadth. Also Read: Fractal Analytics Humanizes AI: Acquires Behavioral…

ViSenze Unveils Shoppable User Generated Content Powered by Computer Vision at Shoptalk 2018

ViSenze, CEO, and Co-Founder, Oliver Tan, Introduced the Company's New Visual Recognition Tool for Retailers to Drive Engagement and Revenue Through Social Content ViSenze, the artificial intelligence company powering visual commerce, announced Shoppable User Generated Content (UGC), a visual recognition tool that understands and tags user-generated content making items within images easy to discover, search and purchase. The company is now offering retailers and brands trials of the Shoppable UGC tool with a full rollout…

Data Attribution: A Key to Successful ABM Execution

Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to make it happen. If you look closely, sales teams have always had an account-based mindset, they chased specific accounts. And the modern-day marketing with the advent of AI has made it completely data-driven. However, if one doesn’t get data attribution right, then your approach to ABM becomes random despite relying on data. In the context of ABM, data attribution refers to identifying the right set of…