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Zift Solutions Launches Strategic Partner Program

Zift Zone Expands Reach, Capacity, and Revenue of Channel Organizations Enterprise Channel Management leader Zift Solutions has launched a new strategic partner program: Zift Zone. Zift Zone is a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all of whom drive channel success. "Zift Solutions is proud to partner with select agencies, technology vendors, and service providers who believe in our vision of end-to-end Enterprise Channel…

Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper Centric” Walled Gardens

Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root Brand Networks, the innovative technology provider and media solutions partner to the world's biggest walled gardens, announces the acquisition of Clickable, and with it, the formation of a new holding company that leverages the tech, experience, and data of both companies. The new organization, Azalea Commerce, is on a mission to help retail brands establish self-contained advertising platforms powered…

US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet…

Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth US digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion in 2017. “The analysis in this report highlights important drivers and trends that could influence…

RevTrax Announces Addition of State-of the-Art Machine Learning and AI Technology to its Offer Management Platform to Deliver Groundbreaking…

The RevTrax Offer Management Platform Integrates Across any Marketing Channel to Connect Online Behaviors to any Conversion RevTrax, a leading offer management platform for CPG and retail brands announced the launch of a machine learning and artificial intelligence capability to its platform to effectively target and deliver the right offers to consumers quicker and more efficiently than ever. The software will allow RevTrax to observe behavior at scale and categorize the behaviors and patterns faster than ever before.…

Pegasystems Acquires Leading Digital Messaging Platform Provider In The Chat

New Engagement Solution Will Debut on the Main Stage at PegaWorld 2019 Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced its acquisition of In The Chat (ITC), an enterprise-grade digital customer service platform provider that unifies text messaging, social media, live chat, email, messengers, and chatbots into a seamless conversation with customers. ITC’s platform, which enables communications via virtually any digital channel, will be integrated…

MarTech Interview with Declan Kennedy, CEO, StitcherAds

"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." Tell us about your role and journey into technology. What encouraged you to create StitcherAds? I've been in tech since 2008. Formerly, I was an investment banker, and my goal back then was to become a VC. The best way to learn the VC trade was to put in work at startups. Since then, I've been a full-time tech founder, and my appetite for becoming a VC has diminished. StitcherAds gained traction in 2013,…

Google Selects Webpals Mobile to Join App Campaign Partner Program

Google to Recommend Webpals Mobile to Advertisers to Help Clients Manage and Up-Level Their Creatives with End-To-End Services Webpals Mobile, the mobile-app user acquisition division of leading performance marketing company Webpals Group, was named to Google's App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives. Creative assets are becoming increasingly critical for control and…

Lionbridge Layers AI-Powered Services onto Adobe Offerings

Lionbridge, the world's most trusted communications platform, announced it will showcase its AI-powered integration for Adobe Experience Manager at the Adobe Summit EMEA, Adobe's digital experience conference, from May 15–16 in London. As journey orchestration in marketing becomes increasingly important—72 percent of buyers expect personalized engagement—translation and localization have a growing influence on buyers. Adoption of the AI-enabled Lionbridge for Experience Manager integration has grown exponentially since…

Jifflenow Unveils Briefing Center Software That Drives More Customer Engagements

Easily Schedule, Manage and Analyze all your B2B Meetings With Customizable, Cloud-Based Meeting Automation Platform (MAP) for EBCs and Events Jifflenow, the world’s number one Meeting Automation Platform (MAP), announces Jifflenow Briefing Centers Software offering an intuitive user experience and customizable workflows. Many briefing professionals are challenged by using a manual process based on spreadsheets and emails. Jifflenow Briefing Centers software breaks down these challenges by supporting briefing workflows to…

MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle

"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it generates is a good indicator of how AI-ready it can be." Tell us about your role and journey into Technology. What inspired you to start at Fyle? I am an engineer who became a sales professional right out of college. I have primarily worked in technology companies and have spent over a decade selling SaaS. Fyle was born out of trying to solve a personal frustration of many years. As a sales…

How to Automate Your Company’s Social Media Management

There’s no reason you should spend endless hours on social media management. Learn how to automate social media management to streamline your social media strategy. Persistent social media activity is vitally necessary in today’s digital marketing environment. As I always tell my clients, however, you don’t have to expend endless hours on tweeting or crafting Instagram posts to find clothing manufacturers for your brand and build a customer base that will see your company through thick and thin. Here are some of the…

MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint

"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers and the journey they take." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at Cint? I started at Cint in 2000 before data-driven marketing technology was a popular topic. I was initially attracted to the company because it was working to create online solutions and seamless interactions with consumers. Through these past years, we have gone on a…

CognitiveScale Collaborates with Red Hat to Make the Vision of Open, Scalable and Trusted AI a Reality

CognitiveScale Inc., an Enterprise AI software pioneer, announced a collaboration with Red Hat, the world’s leading provider of open source solutions, to help enterprises accelerate their digital transformation journey with AI. The collaboration aims to bring the power of open, scalable and trusted AI into IT DevOps by enabling customers using Red Hat OpenShift Container Platform to develop AI applications using CognitiveScale’s Cortex software. Built on open and extensible specifications, Cortex simplifies the design,…

TATA Elxsi States Why Experience Technologies Hold Key to Media & Entertainment Industry

Visit Tata Elxsi at Video Exchange Asia 2019 - Booth # 1, AVANI Riverside Hotel, Bangkok Tata Elxsi - a leading global provider of technology and services for the media and broadcast industry is displaying digital solutions and services at Video Exchange Asia 2019 in Bangkok, highlighting solutions for Measurable Automation, OTT, Android TV, Content Management System (CMS), IoT, Analytics and Artificial Intelligence. Tata Elxsi has been at the forefront of integration and implementation of OTT Video solutions for…

Cheetah Digital Recognized as a Leader in The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2019, Enterprise Edition

Cross-Channel Marketing Software Provider Named a Leading Vendor for Sixth Consecutive Year, Earning Six Client Satisfaction Awards Cheetah Digital, the world’s leading independent enterprise cross-channel marketing software company, announces its ranking as a leader among enterprise email service providers (ESPs) for the sixth consecutive year by The Relevancy Group. Cheetah Digital was also named as the largest ESP in the annual report, which evaluates leading providers across three key criteria (automation, analysis and…

Google Launches App AD Creative Partner Program Featuring ConsumerAcquisition.Com

Today during Google I/O’s keynote address, ConsumerAcquisition.com was announced as one of eight Google App preferred creative partners. Consumer Acquisition enables advertisers to generate high-performing ad creatives at scale through its in-house Creative Studio for Google App campaigns (formerly UAC). Additionally, Google announced a new set of machine learning capabilities, ad placements on YouTube, and ad groups within app campaigns. Automation and machine learning have simplified media buying on Google, making…

Pureport Announces Feature Enhancements to Its On-Demand Cloud Connectivity Platform

NewFunctionality Includes Cloud Grade NAT for IP Address Conflict Resolution Multicloud Networking Provider Pureport announced major feature enhancements to its Multicloud Fabric platform which enables seamless orchestration of private connectivity to the major cloud providers. Pureport's Multicloud Fabric empowers businesses of all sizes to securely interconnect clouds, sites, and on-premises facilities in minutes, without the need for additional physical infrastructure. Multicloud, hybrid cloud, and multi-site…

Mobile Service Providers Preparing to Fortify Security in Anticipation of 5G Deployments, According to New Survey

Survey Finds Operators Anticipate Major IoT-related Revenue Opportunities That Will Dramatically Increase Security Concerns According to a new global survey fielded by the Business Performance Innovation (BPI) Network, in partnership with A10 Networks, mobile service providers anticipate significant new revenue opportunities from the coming deployment of high-speed 5G networks and a host of new IoT-driven use cases, but they also believe much-improved security will be essential to realising that potential. The new…

Everything You Want to Know About Microsoft Advertising

Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising platform, signaling a strategic move to expand their portfolio of services in Marketing, CX, Search and AI. Clearly, AdTech customers can finally think of leveraging something that is not just Google anymore for their advertising campaigns. To help you understand how Microsoft Advertising can generate great results for your business, read this article. What is Microsoft Advertising?…

Nextiva Business Suites Mark a New Era in Business Communications

Nextiva, a leading business communications company, announced the launch of Nextiva Business Suites, essential business communication and customer management tools for companies of all sizes. Nextiva Business Suites allow companies to manage all customer communication and engagement in one place, empowering businesses to deliver an integrated customer experience without the complexity of fragmented applications. With the launch of the Nextiva Business Suites, Nextiva introduces the Nextiva Business Communication Suite and…