Banner Before Header

Influential Closes $12 Million Series B Funding Round With Participation From WME

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…

Parse.ly Launches Currents, a New Way to Gauge the Attention of the Internet

Users of Currents Will Be Able to Uncover Attention Trends and Traffic Sources Parse.ly, the first internet attention platform, introduced Currents — a new way for anyone to explore the moments that matter to people. Existing trend and topic tracking falls short of measuring true attention, relying on proxies like social shares or online searches. Parse.ly built Currents on top of its network of the biggest media and content-driven sites with audiences viewing 850,000 articles each day. Users of Currents will be able to…

Is it Worth Investing on Video Content for Smaller Screens?

Yes! Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads StudioNow’s 2018 Pulse of Video Industry survey has revealed marketing and advertising professionals’ perspectives on key industry trends. A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution…

The Tortoise Can’t Keep up with the Hare: A Response to Sir Martin Sorrell’s Call for a New Agency Model

Sir Martin Sorrell is spot on with his view that we need a new agency model. The "horizontal" approach he pioneered whereby agencies were encouraged to collaborate to offer clients a broader range of services, is being rendered obsolete. Today’s brands are crying out for more flexibility and dexterity in order to keep their business dynamic and relevant to those that really matter: their customers. These are qualities that cannot be attributed to the horizontal model. A strategy that is agiler, which focuses on data…

Hootsuite Launches Boost to Amplify Power of Organic Facebook Content

Hootsuite Boost Identifies and Promotes Top Performing Organic Posts with Paid Social Support Hootsuite, the world’s most widely used social media management platform, announced its launch of Boost, a new feature in the Hootsuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences. At the time of this announcement, Penny Wilson, CMO of Hootsuite, "For brands, it’s becoming increasingly difficult to reach customers through organic content, yet the organic…

BFGoodrich Tires Revs Up Customer Engagement with Salesforce

With Salesforce Marketing Cloud and Success Cloud, BFGoodrich is Able to Drive Connected Customer Journeys Across Email, Mobile, Social Media, and Digital Advertising Salesforce, the global leader in CRM, announced that BFGoodrich Tires — a Michelin-owned company that has operated in the United States for more than 147 years — is using Salesforce to deliver highly personalized and relevant customer experiences across all digital touchpoints. BFGoodrich relies on numerous agency partners to support marketing engagement…

TechBytes with Catherine Collins, Chief Product Officer, ZaiLab

Catherine Collins Chief Product Officer, ZaiLab Contact centers play a vital role in omnichannel marketing and commerce. With customers engaging on multiple channels, marketers are looking to AI to help them achieve the scale required to address their CX requirements. We spoke to Catherine Collins, Chief Product Officer, Zailab, to understand the changing contours of customer engagement.How do you believe brands should leverage omnichannel contact center solutions to increase customer engagement? It’s old news that…

Carusele Wins 4 Influencer Marketing Awards in 2018 Communicator Awards

Carusele Won the Small Agency of the Year Award at the Shorty Awards Last Year Carusele, a leading influencer marketing agency, announced that their programs won three Excellence Awards (the highest honor) and one Distinction Award at the 24th Annual Communicator Awards. The awards honored influencer marketing programs Carusele managed for Wyndham Vacation Rentals and Hills Bros. Cappuccino. "While influencer marketing has been around for more than a decade, many brands are still struggling," said Jim Tobin, president…

Jellyfish Hires Growth Hacker Sean McDonald as the US Head of Client Services

Jellyfish Hires Aims to Accelerate Growth with Sean McDonald as the US Head of Client Services to Support Expanding Client Base Jellyfish, the world's biggest boutique agency, announced that Sean McDonald has joined the team as the US Head of Client Services. Highly regarded for his results-driven, client service acumen, Sean McDonald brings a proven track-record creating and implementing successful growth strategies for some of the best-known agencies, including Reprise Media and Digitas. Recommended Read: Influencer…

Key Metrics for Measuring the Effectiveness of Your Influencer Marketing Campaign

Influencer marketing is growing in its popularity and recognized as an effective marketing strategy to target a specific demographic and increase customer acquisition. A survey conducted in November of 2017 by the Association of National Advertisers revealed 75% of agencies currently leverage influencers in their overall marketing strategy, and 43% of respondents indicate they would like to increase their influencer budget in 2018. The influencer marketing industry is expected to grow into a $10 billion market over the…

MarketHive Enters the Race to Replace Facebook

The Rise of the Entrepreneur and the Fall of Destructive Forces in Our Social Platforms Are Here Now. MarketHive Is Creating a "Universal Income" for Entrepreneurs MarketHive, a "Market Network", announced that it has officially entered the "Open Book Challenge" in which a group of angel investors is offering a significant investment fund to build an alternative to the Facebook system. MarketHive's Market Network (an advanced social network) is an alternative to Facebook as well as LinkedIn. MarketHive founders know…

TechBytes with Zak Pines, VP of Marketing, Bedrock Data

Zak Pines VP, Marketing, Bedrock Data Recently, Bedrock Data announced a new wave of connectors for its Fusion software. The new set of connectors enables customers to better automate the process of getting data out of multiple applications, while matching records, resolving conflicts, and normalizing data. To dive deeper into Fusion for SaaS platform, and learn more about its compatibility with other marketing technology platforms, we spoke to Bedrock Data’s VP of Marketing, Zak Pines.Tell us about your role at Bedrock…

Impartner Continues Rapid Expansion of Channel Management Technology Portfolio with Announcement of New Acquisition

PRM Leader Impartner Purchases Tremolo Software to Automate Vendor Delivery of Customized News to Partners, Allow Partners to Share Vendor Messages on Social Media with Button Push Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, announced that it has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the…

Five Automation Tools to Make B2B Marketing Easy

Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing automation tools, by definition, assist marketers to in automating mundane tasks and measuring and optimizing the automated marketing efforts. Marketers aim to create a performance-driven marketing campaign, and marketing automation tools help achieve and repeat performances that deliver…

Interview with Gregor Isbister, CEO, Blis

"The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in the data provided."Tell us about your role and how you got here. What inspired you to be part of a Location Data company? Blis emerged from my senior thesis at university, where I identified a market opportunity to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers. I have designed and engineered intelligent demand-side and data…

Unbotify Named Gartner 2018 Cool Vendor in Advertising

Unbotify, the behavioral biometrics bot detection startup, was named 2018 Gartner Cool Vendor in Advertising by Gartner Inc. This industry accolade follows Fast Company's recognition of Unbotify as "Israel's most innovative company 2017" and 1st prize at the TAU Cyberstorm competition. "Unbotify was founded to disrupt the stagnant bot detection market. We've set out to stop sophisticated fraudulent bots and restore online trust and transparency," said Yaron Oliker, CEO, Unbotify. "We engage with an increasing number of…

Canto Launches Updates to DAM Solution

Customer-Driven Roadmap Boosts Marketing Efficiency and Productivity Canto, a leading provider of Digital Asset Management (DAM) software, announced new features that enable marketing teams to achieve a competitive edge through a more visual approach to managing high-volume, fast-growing image and video file assets. More than 400 customers have adopted Canto’s Software-as-a-Service (SaaS) solution, resulting in recurring revenue that has continued to more than double year-over-year for the past two years. “With the…

Fireside Chat with John Pollard

John Pollard talks about his journey in setting up The Donuts Inc. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Donuts We are a lean, scrappy organization here at Donuts. Fewer than 10 people manage all of our channel sales, marketing, advertising, branding, and PR. It’s a terrific mix of super-experienced people who have “been there, done that” in high-growth startup environments, combined with some very young but super-smart and motivated folks that…

Coveo Announces Spring 2018 Release

The AI-Powered Search and Relevance Platform Innovates to Speed Digital Transformations with Coveo for Salesforce Spring 2018 Release Coveo, a recognized leader in the Gartner Magic Quadrant for Insight Engines 2017 and in The Forrester Wave™: Cognitive Search and Knowledge Discovery Solutions, 2017, announced the general availability of the Coveo for Salesforce Spring 2018 Release. With this release, Coveo is expanding its support to include Salesforce Sales Cloud. Now, enterprises can enhance customer support and…

Donuts Launches BL.INK: Unprecedented Branded Short Link Solution

Embraced by Leading Brands and Digital Marketing Thought Leaders Donuts Inc., the global leader in high-quality, new top-level Internet domains, announced general availability of BL.INK - an exciting new short link solution that uniquely leverages the power of real words - including Donuts' leading portfolio of 240 new top-level domains - for creating branded and custom short links. BL.INK is the evolution of BudURL, a best-in-class link management platform that serves top-tier digital marketers in leading companies…