Banner Before Header

TechBytes with Roland Gossage, CEO, GroupBy

Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly motivated team of technology minds to transform the way retailers interact with their consumers online through data-driven commerce, media and knowledge management software solutions. We are a company rooted in doing things differently – removing the technology burden from retailers, developing best-in-breed solutions across the entire consumer journey and creating a new engagement model between retailers and their…

MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel

"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase in productivity or the time-saving in your day-to-day job." Tell us about your role and journey into Marketing and Customer Service Technology. What inspired you to start Unbabel? Five years ago, on a surfing trip, my co-founders and I discussed the AI dilemma, Technology had made this huge promise to solve machine translation but was still very far away from realizing that goal. The question we wanted to…

Sigma Hires Analytics Veterans to Scale Operations and Drive Worldwide Cloud BI Adoption

Sigma Adds Leaders from Chef, Tableau, and Databricks to Round out Its Executive Team and Capitalize on Rapid Customer Growth After Launching Its Next-Generation Cloud BI & Analytics Application San Francisco-based Sigma, an innovator in cloud business intelligence (BI) and analytics, announced that veteran sales, marketing, and product leaders from the BI community joined its ranks to build on recent product success and rapid customer growth after launching last November. Sigma's cloud BI and analytics…

OneTrust-IAPP Research: Most US Companies are Not Ready for the CCPA

With Only Six Months Until the CCPA's Implementation Date, Research Reveals Less than Half Will be Prepared International Association of Privacy Professionals' (IAPP) Global Privacy Summit, OneTrust and the IAPP announced the results from research analyzing California Consumer Privacy Act (CCPA) preparedness in advance of the regulation's Jan. 1, 2020 compliance deadline. The IAPP, the largest and most comprehensive global information privacy community and resource, and OneTrust, the largest and most widely-used…

NASA Social Media Efforts Win Two Webby Awards

NASA's social media presence, which has grown from a few accounts more than a decade ago to dozens of channels with millions of followers, was honored Tuesday with a pair of Webbys and People's Voice awards as part of the 2019 Webby Awards. "Social media has become NASA's primary way of connecting with the public," said Bettina Inclán, NASA's associate administrator for Communications. "It lets us reach out directly to people and share the excitement of exploration across all of NASA's programs. More importantly, it…

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

OOh Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive view of the total OOH advertising…

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and TiVo Corporation, a global leader in entertainment technology and audience insights, announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar…

Two Major Issues We’re Ignoring When It Comes to Identity Resolution

Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once a niche topic, only on the radar of the savviest programmatic ad buyers, the broader industry has taken notice of a common denominator between industry heavyweights such as Google, Facebook and Amazon — the ability to accurately identify users at scale in real-time. This awareness comes at a time of increased focus on and regulation of consumer data usage and privacy, and the combination of those…

Rise of AI: Should Humans Be Worried?

AI — A Decades Old Problem The bogeyman of the modern workplace is undoubtedly AI. It seems every day a new article pops up about how machines are going to steal jobs from humans - and soon. The worry around AI has only continued to grow as the technology advances, with more and more enterprises undergoing digital transformation and implementing AI in their everyday business processes. This isn’t a new problem. People have been concerned about machines taking their jobs for decades. Looking back at the Indian Freedom…

MarTech Interview with Sam Carter, CEO, Fospha

"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment."What is Fospha and how does it fit into a CMOs technology stack? Fospha is a marketing optimization specialist, helping brands solve their biggest challenges through the integration of siloed customer data and data-science measurement products. According to the latest report by Boston Consulting Group, three technical enablers are…

Price f(x) Introduces Innovative Plug-and-Play CRM Integration and Enhanced Features to CPQ Solution

Customers Can Unlock the Full Value of CRM and CPQ Capabilities to Maximize Revenue, Profitability and Customer Retention Price f(x), the global leader in cloud pricing software, announced new features for its Configure Price Quote (CPQ) solution to create a more powerful and connected cloud-native pricing platform. QuoteConfigurator now seamlessly integrates with the industry’s leading enterprise-grade customer relationship management (CRM) solutions, including Salesforce, Microsoft Dynamics 365 and SAP Cloud for…

Tray.io Raises $37 Million Series B Funding to Usher in the Era of The Automated Enterprise

Tray.Io's Series B Round, Led by Spark Capital, Brings Total Funding to $59 Million for Rapidly-Growing Leader in the Automation and Integration Space Tray.io, the General Automation Platform that puts complex software integrations and enterprise-class automation into the hands of citizen automators, has closed a $37M Series B funding round led by Spark Capital with participation from Meritech Capital, and existing investors GGV Capital, True Ventures, and Mosaic Ventures. Spark Capital's Alex Clayton will join the…

LivePerson Releases World’s First Collaborative AI Technology, Empowering All Staff in an Enterprise to Assist Technologists with Bot…

Launch Customers, Including Fortune 500 Telecommunications, Marketing and Travel Companies, Have Used the New Conversation Builder to Train Nontechnical Staff and Create Customer-Facing Bots in as Little as 24 Hours LivePerson, a leading provider of conversational commerce solutions, announced the general availability (GA) of its new Conversation Builder technology, the world's first all-in-one platform for building enterprise-scale chatbots. Conversation Builder is a dramatically faster way for brands to create…

Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors

Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the ability to automate daily access to Jornaya's data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. It is now easy to quickly activate and optimize campaigns using this data, without the need for technical resource investment. "We're on a mission…

5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…

Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey

Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of approximately 90 percent of the buying journey. Unfortunately, B2B buyers are increasingly anonymous, fragmented and resistant. With instant access to third-party resources, savvy buyers no longer feel the need to be led through their purchasing decision, leaving revenue teams disconnected from the buying process. This behavior means we must make a dramatic shift in the way we market and sell to modern…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

HUAWEI CLOUD Signs MoU with Multiple Companies at the Singapore Summit, Joining Hands with Partners to Unveil Cloud + AI Innovations

HUAWEI CLOUD Summit Singapore themed "+AI, Grow with Intelligence" was held on April 24-25. Together with more than 30 partners, Huawei showcased a series of advanced cloud and AI solutions and innovative products and practices in Cloud computing, AI, and Big data. During the summit, Huawei signed Memorandums of Understanding (MoU) with multiple companies to deepen cooperation in Cloud computing and AI for Asia Pacific markets. During the summit, HUAWEI CLOUD signed individual agreements with Thai carrier CAT,…

Tektronix Video Merges Into Telestream

Telestream Strengthens Video Testing, Monitoring and File-Based Quality Control Within Its Solution Portfolio Telestream, a Genstar Capital company, and a leading provider of digital media tools and workflow solutions, announced a partnership with Fortive to integrate Tektronix Video, a global leader in video test, monitoring and quality assurance solutions for the broadcast and digital media markets, into the Telestream business. Founded in 1946 as part of Tektronix Inc, Tektronix Video is headquartered in Beaverton,…

Bidalgo Launches Industry First Asset-Level Data for Google App Campaigns to Give App Marketers Greater Accuracy and Control

With Post-Attribution, Asset-Level Heuristic Data, Bidalgo Automation Brings a 30% Lift in ROAS Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of Asset Heuristic Data (Asset HD) for Google App Campaigns, providing app marketers with post-attribution, asset-level data and enhanced AI-powered automation for install campaigns on Google properties. Now, for the first time since Google transitioned all app install campaigns to Google App Campaigns (previously “Google…