Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new trends and tailor their customer experiences towards a more digitally-savvy target market. According to the MIT Center for Digital Business, companies that have migrated online are 26% more profitable than their competitors. When we look at the history of retail, we see a shift in the way traditional retailers operate. The birth of online shopping and AI has impacted the way retailers communicate and sell to their…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative Move aside LinkedIn and Twitter, and make way for Instagram. In the chats we do with the global marketers from various industries, most agree to the growing prominence of Instagram Marketing and how the social media and image sharing platform is steadily becoming the 'Product discovery platform' of the future. With the launch of IGTV and a recent update to its Instagram Stories,…

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Datix, an enterprise software consulting firm based in St. Louis, has long been celebrated for its sophisticated integrations. Unity, its flagship integration application, is a pre-built solution designed to seamlessly connect Epicor ERP with an array of software, including CRM and eCommerce. Recently, they expanded their integration solutions by debuting Unity for HubSpot, a top Marketing Automation vendor. Marketing Automation software serves as a critical tool for developing customer relationships through digital…

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…

Top Picks from Martech Series' Original Insights from the Last Fortnight Seven Email Marketing Automation Features You Should Consider to Drive Better Results We talk about the agility of email marketing and the best practices to amplify an email marketing campaign. There are seven surefire ways that organizations can follow blindly in order to succeed in email marketing. Some great information about why email marketing is a capable tool to capture new customers. Insights on Social Media Marketing: Scoop the Best for…

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us a little bit about your role at BrandFIT? My role at BrandFIT is essentially the visionary and the driving force behind the organization. I saw a need for a business like ours a few years ago and believed it was the right time to jump into this space. That said, I wanted to develop a platform like no other, one that was unique, easy to use, cost-effective, and that would…

Large Organizations Restrict the Most Internet Activity; Facebook, Snapchat and Instagram Most Commonly Blocked Social Channels Spiceworks announced the results of a new survey examining the use of web filtering in the workplace and the implications of restricting certain online properties. The results indicate among organizations that don't restrict any internet activity, most employees (58 percent) spend at least four hours per week, the equivalent of 26 workdays per year, on websites unrelated to their job. In other…

Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience's beliefs and behaviors towards brands. An Influencer is an individual…

Adam Sirois talks about the tools and strategies he uses to create effective B2B sales content at BounceX. B2B Marketing Strategy and Customer Acquisition Models Tell us about your role at BounceX and how you got here. What is the story behind the inception of BounceX? I’m the VP of Sales and I’m responsible for new business. The majority of my team’s focus is working with the top ~500 online retailers (ecommerce). Prior to BounceX, I had a pretty entrepreneurial background and my first foray into ecommerce was…

Instagram Offers Australian iPhone Users a Chance to Verify Their Accounts, To Offer the Same to Android Users in Couple of Weeks As a social influencer, it’s important for you to get that “Verified” blue tick against your handle on your social media presence. Yet, getting one on Instagram has been a steep uphill task. Not anymore. Instagram is reportedly testing a new verification process with an official request form, publicly accessible within the app for the first time. Before you check your app for that request…

Company Momentum Continues with Expanded Asia-Pacific Operations Center and New Operations Center in Lithuania to Serve Growing Global Customer Base Unify Square, the leading provider of software and cloud managed services for Microsoft Teams and Skype for Business, announced the expansion of three existing PowerSuite solutions to add reporting and analytics for Microsoft Teams -- Executive Dashboard, Usage & Adoption Dashboard, and Help Desk, as well as a new machine-learning-powered PowerSuite solution called…

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

This Partnership Between Brand Embassy and Talkdesk Enables Companies Globally to Scale Customer Service Operations Across Voice and Digital Channels in a Single Integrated Interface Brand Embassy, the top-rated digital customer service platform, has signed a partnership with Talkdesk, the enterprise contact center platform, to offer a joint solution for omnichannel customer service. This partnership between Brand Embassy and Talkdesk enables both large enterprises and midmarket companies globally to test, implement…

In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business Should Start With Websites are like gardens and lawns – you always miss out on something that your neighbor (in this case your competitors) have. Or you wish, you could add more – but run out of place to showcase them. Creating a website takes a lot of hard work, immaculate precision, foresight, and of course, oodles of creativity. However, science is a ready reckoner and a helpful assist to get things right, and in…

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

Automation Service Powered by Imprev Simplifies the Agent Marketing Experience At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty’s listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty…

87seconds Has Demonstrated a Strong Growth Trajectory Brussels-based video content agency 87seconds announces its acquisition by Datawords, a global digital marketing Group and leader in e-Multicultural technologies. As a result, the fast-growing scaleup company becomes part of a larger network of digital agencies within the Datawords Group. This will strengthen the video agency's road to international expansion and global content campaigns. Driving growth and international expansion Having doubled its annual…