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Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

Brand Embassy and Talkdesk Form Partnership to Provide an Omnichannel Platform for Customer Service

This Partnership Between Brand Embassy and Talkdesk Enables Companies Globally to Scale Customer Service Operations Across Voice and Digital Channels in a Single Integrated Interface Brand Embassy, the top-rated digital customer service platform, has signed a partnership with Talkdesk, the enterprise contact center platform, to offer a joint solution for omnichannel customer service. This partnership between Brand Embassy and Talkdesk enables both large enterprises and midmarket companies globally to test, implement…

Searching for a CMS: A Guide to Pick the Right Platform for Any Project

In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business Should Start With Websites are like gardens and lawns – you always miss out on something that your neighbor (in this case your competitors) have. Or you wish, you could add more – but run out of place to showcase them. Creating a website takes a lot of hard work, immaculate precision, foresight, and of course, oodles of creativity. However, science is a ready reckoner and a helpful assist to get things right, and in…

Harness the Full Power of Video Marketing through Analytics

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

Edina Realty Launches “Emma Marketing” Automation for Agents

Automation Service Powered by Imprev Simplifies the Agent Marketing Experience At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty’s listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty…

87seconds Joins Global Digital Marketing Group Datawords

87seconds Has Demonstrated a Strong Growth Trajectory Brussels-based video content agency 87seconds announces its acquisition by Datawords, a global digital marketing Group and leader in e-Multicultural technologies. As a result, the fast-growing scaleup company becomes part of a larger network of digital agencies within the Datawords Group. This will strengthen the video agency's road to international expansion and global content campaigns. Driving growth and international expansion Having doubled its annual…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

2018 Content Marketing Awards Winners & Top Finalists Revealed

Content Marketing Institute Announces Winners in 2018 Content Marketing Awards The Content Marketing Institute (CMI) just announced the 92 category winners as well as the finalists for the top four prizes in the prestigious 2018 Content Marketing Awards. The Content Marketing Awards, produced by Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed more than 1,100 entries to choose the best of the best…

OLB Introduces Omnisoft Cloud-Based Commerce Platform

Comprehensive Suite of Integrated Business Services Includes Inventory, Back-Office, and Payment Acceptance to Simplify Operations and Reduce Costs The OLB Group Inc., a provider of merchant-centric SaaS solutions for small and medium businesses, announced the release of its Omnisoft cloud-based merchant service platform. Omnisoft integrates multiple business functions into a single, intuitive portal to help businesses facilitate operations and improve overall performance. Omnisoft is available through Independent Sales…

Think Your Website is Too Small to be Hacked? Think Again, Says Sitelock

The Secret Life of Websites, a Sitelock Website Security Insider (Q1 2018) Report Published This Month, Gives Insights into Website Security and Much More The Cambridge Analytica data breach turned out to be just the tip of the iceberg. After Facebook, Panera Bread, MyFitnessPal and other big enterprises and brands kept the talk around data privacy going. Turns out, you don’t have to be a big name in the market in order to face cybersecurity issues. The SiteLock Website Security Insider (Q1 2018) analyzed data from over…

Keeping A Positive Approach to Data Management is Critical to Revenue Traction

AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses – and this has happened faster than we could have imagined. Whether you are a fresher or a senior executive, data and the power of analytics that it incubates is rapidly transforming the whole definition of customer engagement and the intersection of experiences. From attracting shoppers to…

How Retailers Can Use Customer Data to Make Shopping Great Again

We live in a constantly-connected era. Consumers interact with brands more than ever before – across various channels and devices, and at every step of the shopper journey. We use devices to research items, read reviews, compare prices, and seek advice. All of these interactions produce significant amounts of data that retailers could use to improve shopping experiences, create more customer loyalty, and boost margins. However, many retailers are struggling to gain value from these new heaps of customer information. Data…

How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales or leads. You’re probably already using various platforms to produce content and understand that it requires great organization.…

Sendwithus: Startups Have Edge on Enterprises When it Comes to Optimizing Customer Engagement to Increase Revenue

Report and Webinar Provide Critical Insights on How Startups Are Capitalizing on Transactional Email to Fully Leverage Growth Potential of Existing Customers Sendwithus, creators of the cloud-based email management solution Dyspatch, shared the findings of their newest report, “How to Engage the Customer and Deepen Relationships: What Startups Can Teach Enterprise About Transactional Email.” The report and an accompanying webinar - to be held on July 18, 2018 - explore the ongoing struggle Enterprises experience around…

New Funding Provides Topbox with Fuel for Expansion and Innovation

Topbox’s SaaS Platform Aggregates and Synthesizes Customer Interactions from Every Channel and at Every Stage of the Customer Lifecycle Topbox, a leading provider of omni-channel customer experience analytics software, announces that it has raised a significant amount of growth capital. The round was led by Telescope Partners, a growth equity firm based in San Francisco. "CX Analytics company Topbox announces series A funding" Mickey Arabelovic, founder of Telescope and a former partner at Sequoia Capital,…

Widen and TINT Launch Integration for Sourcing and Repurposing User-Generated Content

Integration Enables Marketing Teams to Ingest User-Generated Content from Tint into the Widen Collective with Metadata and Image Rights Widen, a leading provider of digital asset management (DAM) software, launched an integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at…

TechBytes with Liz Gottbrecht, VP Marketing, Mavrck

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

The Head of Marketing of a Leading Tech Marketing Company Discusses the Challenges and Opportunities in Pulling off a Successful Acquisition in 2018 Martech companies have understood the importance of continuous innovation, and dedicated customer success to stay on top of their competition. One of the key trends in martech is the rise of mergers and acquisitions, especially among the unicorns and start-ups that provide platforms for marketing automation, email capabilities, social media analytics and data management and…

Best SEO Agency Awards Presented for July 2018 by FindBestSEO

FindBestSEO Has Released Its July Rankings for the Best Seo Agencies in the Industry, with Boostability, Digital Marketing Agency, and Ignite Digital Topping the List. The New Monthly Award Is Designed to Highlight Companies That Have Proven Themselves to Be Leaders in the Digital Marketing World FindBestSEO continues its practice of new ranking of the 10 best SEO firms each month, and the winners always represent a range of unique services and statistical analysis. The top three SEO firms for July 2018 are Boostability,…