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Mastering the Science of Creating Simple-Scalable-Effective Branded Content

In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine Response to the Content Marketing Campaigns, Demonstrating a Publisher's Ability to Distribute High-Quality Content to Premium Customers Branded Content is an effective medium to promote a product or a service effectively on a website and social media. With the perils of Fake News and malvertising pushing marketers and publishers towards negative branding, it's time to lay clear ground rules for…

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Maureen Polo,  SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics platform come into the picture and try to prove their worth. To better understand how Influencer Marketing platforms influence social media buying behaviors and the idea behind the latest report, titled "Influence by the Numbers’, we spoke to Maureen Polo, SVP, FullScreeen. Tell us about your role at Fullscreen and the team and technology that you handle. I am Senior Vice…

Insights Network Study Shows US Consumers Want Privacy and Protection of Personal Data

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit. To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers have with content." Tell us about your role and how you got here. What inspired you to start a mobile video advertising platform? I am the CEO and Co-Founder of Receptiv which is a leading mobile video advertising platform. WhenReceptiv was founded, (formerly known as MediaBrix) mobile advertising was an afterthought, legacy desktop ad formats reduced to fit on a mobile screen, and brands…

Communications Industry Investing More in Technology

Results from the Second Annual PRSA/APPrise Mobile Technology Survey The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found professionals are increasingly spending on technology, with the focus majorly on mobile and improvisation of analytics. PRSA is the world’s largest organization for Public Relations professionals. APPrise Mobile is a B2B enterprise/native platform which enables organizations to effectively communicate via mobile. Companies recognize the…

Real-life Food Photography Drives Marketing

Better phone cameras and the popularity of social platforms like Facebook and Instagram mean we all have unprecedented access to photos from people's authentic dining experiences. This type of user-generated content (UGC) has become a force to be reckoned with in the restaurant industry, especially. Consider this: across all ages, 55 percent of consumers trust UGC over other forms of marketing. Additionally, only 15% of people trust recommendations from brands, while 84% of people trust recommendations from people.…

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…

H2 and Google for Entrepreneurs Announced a Partnership for Startup Communities

H2 and Google for Entrepreneurs Decide to Connect and Support Startups across the Globe H2, the premier global leadership network for the tech industry, and Google for Entrepreneurs announced a new global partnership. This partnership will bring together the largest worldwide resources and networks for both H2 and Google for Entrepreneurs. This move will significantly help in actively supporting leading technology leaders, in innovation centers on a global scale. Nayan Patel, founder & CEO of H2 said, "H2's mission…

Former Salesforce EVP & First CIO of the United States, Vivek Kundra Joins Sprinklr as COO

Vivek Kundra to Position SaaS Company for Next Stage of Global Growth as it Continues to Define Customer Experience Management Category Sprinklr, the world’s leading Customer Experience Management (CXM) platform, announced the appointment of Vivek Kundra as Chief Operating Officer. As former Executive Vice President of Salesforce and the first Chief Information Officer of the United States, Kundra has a track record of leadership and operational excellence that will support Sprinklr’s growth and mission to help enterprise…

MAZ Launches The World’s First Content Logistics System: A New Category of Enterprise Software for Content Creators

MAZ Was Founded by Former Apple and Adobe Designers and Engineers New York City-based software company, MAZ, announced that they have launched the world's first Content Logistics System to solve the issue that all media companies and brands face of delivering their content to an ever-growing/unscalable list of social platforms, devices and operating systems. Content logistics is a brand new category of cloud-based software which addresses the problems in the part of the content supply chain that facilitates the efficient…

Zendesk Suite Launched for Integrated Omnichannel Customer Experience

Zendesk Also Unveils Complementary New Product Offering for Proactive Customer Service Engagement Zendesk, the leading customer service and engagement platform, has announced the launch of The Zendesk Suite. The Zendesk Suite is a new omnichannel offering that brings together the most popular customer communication channels in one simple package and price to help companies provide a consistent and connected customer experience.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? In…

Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Shutterstock Leverages IBM Watson to Build Engaging Digital Experiences

IBM Watson Content Hub Customers to Gain Access to Millions of Images, Videos and Music Tracks, as well as Shutterstock Editor and Computer Vision Powered Search Shutterstock is now working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM Watson AI technology, marketing professionals can easily pinpoint the ideal image from Shutterstock’s library of more than 200 million assets, customize it using Shutterstock Editor and create campaigns that drive customer action. Shutterstock…

AI-Powered Video Creation Company Wibbitz Opens Platform to Brands

The Vitamin Shoppe, TripAdvisor, SimilarWeb, and Bpifrance Among First Brands to Leverage Video Solution with Expanded Media Collection from New Partners Unsplash and Storyblocks Wibbitz, the leading AI-powered video creation company, announced that it has opened up its platform for use by brands and agencies looking to quickly and easily tell beautiful stories through video. Motivated by its rapid growth and proven success with publishers, Wibbitz is now providing marketing teams and agencies with the same hassle-free,…

Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about your role and how you got here. What inspired you to be part of Contently? As SVP Marketing, I am responsible for Brand and Corporate Marketing, Product Marketing, and Revenue Marketing. I was recruited in February 2017 by then-CMO Kelly Wenzel as a consultant to develop new messaging, positioning, and product packaging for the company. During the two month project, I saw the…

Ragan Communications Hosts a Massive Lineup at Amazon Headquarters

Insights on the Ragan Communications Conference at Amazon Headquarters July 24-25, 2018 Strategic practices and learning can be a major takeaway from the nation’s leading conference provider — Ragan Communications, which will be hosting the event, “Social Media and Digital Communications Conference” on July 24 and 25, 2018. Ragan Communications manages two of the top news sites for the public relation and corporate communication industries — Ragan.com and PRDaily.com. Combined, these two sites attract close to 700,000…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…

USU to Unveil ‘Knowledge Center’, a New Customer-First Solutions for Digital Customer Service

USU Showcases New Customer-First Solutions for Digital Customer Service at the ICMI Contact Center Expo “Customer first!” Unymira, a division of USU, is staying true to that motto at the 2018 ICMI Contact Center Expo to be held at the Walt Disney World® Resort in Orlando from 21-24 May. Unymira’s experts will give live, practical demonstrations of their innovations in the field of smart digital customer service at one of the most important events for the industry in the US Knowledge Center offers an innovation in…

WP Engine Promotes Tina Dobie to Chief Customer Officer; David Brolsma to Chief Financial Officer

WP Engine Is the World’s Leading Wordpress Digital Experience Platform That Gives Companies of All Sizes the Agility, Performance, Intelligence, and Integrations They Need to Drive Their Business Forward Faster WP Engine, the world’s leading WordPress digital experience platform, announced two promotions on its executive team: Tina Dobie has been promoted to the newly created position of Chief Customer Officer (CCO) and David Brolsma has been promoted to Chief Financial Officer (CFO). These promotions are effective…

Influencer Solutions Will Become a Core Component of the Marketing Stack

Traackr's Latest Funding Round Has Drawn Attention to Influencer Solutions and Management Platforms  It's a great time to be in the social media marketing business. With the rise of social media marketing and the effectiveness of social media influencer management platforms, businesses are leading their way into embracing a swifter and a clearer digital transformation. One such martech company, Traackr, helps businesses with powerful influencer analytics. Using Traackr, you can scale influencer marketing with one…