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Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy

Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Postal Addresses Opens New Visibility to Create Better Engagement Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, recently announced its new solution for holistically tracking and measuring the effectiveness of direct mail in driving both online and offline conversions. By using its propriety Device Graph, Barometric is now able to bridge direct mail and digital marketing…

Adform Promotes Oliver Whitten to COO Position; Aims Further Leadership Transformation

Adform, an Independent Adtech Platform Continues to See Double-Digit Yearly Growth as It Strengthens Its Position in the Market Adform, a leading independent advertising technology platforms, has announced a promotion for Oliver Whitten in his role of Chief Operating Officer (COO). The company – which is one of the fastest developing independent adtech outfits – has enjoyed continued year-on-year growth with expansions into six new markets over the last three years and the establishment of an office in India, with…

AI for Sales Company Clari Closes $35 Million in Funding Following Record Growth

Clari Oversubscribed Series C Financing Underscores Company Momentum and Value Realized by Organizations using AI for Sales Clari, a leading provider of AI solutions for sales, has announced it has closed $35 million in financing led by Tenaya Capital. Participating alongside Tenaya Capital are Thomvest Ventures and Blue Cloud Ventures and existing investors Sequoia Capital, Bain Capital Ventures, and Northgate Capital. The new capital will be used to scale sales and marketing and accelerate product innovation for…

RainmakerForce Pipeline DNA Report Shows Sales Teams Actually Working for CRM, the Most Expensive Non-Performer in Sales

RainmakerForce X-Rays Sales Pipelines for the C-Suite to Immediately Uncover Large and Unknown Forecasting Blind Spots and Revenue Leakage Areas RainmakerForce, a San Francisco-based sales technology company, features the “Pipeline DNA Report,” the ultimate report for the C-Suite that analyzes a company’s sales pipeline and provides unfiltered information of its “goodness”, rank against industry peers, capacity and capability issues and whether it can deliver expected revenues. The need and urgency for such a report have…

Brillio Acquires Comity Designs

Deal Extends Brillio's Front Office Technology Capabilities and Salesforce Expertise Brillio, a leader in digital transformation solutions, today announced the acquisition of Comity Designs, a cloud and mobile solutions provider and notable Salesforce consulting partner. Brillio's "Faster with Brillio" methodology, along with Comity solutions, will enhance the company's offer across verticals such as banking and finance, consumer goods, media, pharmaceuticals, retail and telecom. Brillio has executed several…

Newgen Positioned as a Leader in Cloud-Based Dynamic Case Management by Forrester Research

Forrester Wave Report: Newgen Software, Leader in BPM, ECM, and CCM Platforms.  Newgen Software Technologies Limited, a provider of Business Process Management (BPM), Enterprise Content Management (ECM) and Customer Communication Management (CCM) platforms, announced that it has been positioned as a 'Leader' in report, The Forrester Wave: Cloud-based Dynamic Case Management (DCM), Q1 2018, authored by Craig Le Clair et al. According to the report, "Newgen Software shows depth in solution accelerators and intelligent apps."…

Outfit7 Deploys Anodot’s AI-Powered Analytics to Ensure Optimal Experience for 350 Million Users

Outfit7 Deployed Anodot to Ensure, Best User Experience by Closely Monitoring and Rapidly Identifying Potential App Performance Pitfalls Before They Affect Users. Anodot, the AI-powered analytics company, announced its partnership with Outfit7 Limited, the world's fastest-growing multinational family entertainment company. Outfit7 deployed Anodot to help ensure the best user experience for its 348 million active monthly users by closely monitoring and rapidly identifying potential app performance pitfalls before…

Karen Brophy To Head Nexstar Digital Subsidiary LAKANA

Appointment Highlights Nexstar's Commitment to Leverage Leading Content Management Platform and Deliver next Generation Solutions to Broadcasters LAKANA, an enterprise-class SaaS technology company and a wholly owned subsidiary of Nexstar Digital, LLC, announced that Karen Brophy has been named Head of LAKANA and Senior Vice President of Nexstar Digital, effective immediately. In her new role, Ms. Brophy will be responsible for the overall direction and management of LAKANA, including growing its current operations and…

Sonata Announces Significant Functionality Addition to Its Enterprise Mobility Product Halosys

The Patented Unified Enterprise Mobile Platform Has Found Favour with Customers Seeking to Execute Scalable Mobile Strategies Sonata Software has announced that its Unified Enterprise Mobility Platform, Halosys, has been enhanced with additional features that boost optimization and usability. Some of the new features include support for bulk CURD operations, calling service function from service, distributed cache Redis, data source usage logging and analytics, OAuth/SAML authentication for admin console, custom…

Clarivate Analytics Appoints Caroline Birkle As General Manager of Converis

Caroline Brikle Brings More Than 15 Years of Experience in the STM Industry and Will Lead Converis During Its next Phase of Expansion Clarivate Analytics has announced the appointment of Caroline Birkle as the General Manager of their leading research information management system, Converis. Converis supports universities, research institutions, and funding agencies in collecting and managing data across the research life cycle. Birkle will join Converis on April 16th, 2018, based in Karlsruhe, Germany and will manage an…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

MobFox Partners with Moat to Enhance Viewability for Advertisers

The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics for improved transparency, better ad measurement and optimization for in-app ads. These tools would be available for all inventory that comes from Mobfox SDK publishers. Partnering with Moat, we are able to provide advertisers and publishers a solution that ensures verified, high-quality inventory, and a greater means to track the effectivity of our…

Movable Ink Introduces Automated Content Sourcing

Movable Ink's Automated Content Sourcing: No Coding Required to Pull and Repurpose Creative Content from Web sites, APIs and Social Channels Movable Ink, the provider of leading intelligent content platform, introduced Automated Content Sourcing, which allows marketers to easily access and integrate widely scattered content into their email campaigns. Previously, designing and formatting content pulled into email required developer resources. Now with Automated Content Sourcing, any marketer can easily do this using…

Alexa.com Unveils New Branding Gap Analysis to Boost SEO And SEM Efforts

New Gap Analysis Tools  from Alexa.com Would Help Marketers Capitalize on Their Competitors' Successful Search Strategies Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut to finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword Matrix, marketers can now uncover and close any gaps in their keyword and backlink strategy that competitors have…

ScaleX.Ai Announces Personalization at Scale, Powered by Artificial Intelligence

ScaleX.Ai Announced a Smarter, Faster, and Better Way to Accelerate Sales and Increase Revenue Through their Personalization at Scale Suite. ScaleX.ai, the leader in personalization at scale, powered by artificial intelligence, announced a smarter, faster, and better way to accelerate sales and increase revenue through the ScaleX.ai Sales Personalization at Scale Suite. Also Read: Voicera Secures $20 Million Series A Financing Backed by Leading VC, Enterprise and Collaboration Players The ScaleX.ai Personalization…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

Invoca Becomes Premier Level Partner in Adobe Exchange Partner Program

Deeper Collaboration Brings Together Leading Solutions from Adobe and Invoca, Giving Marketers an Unprecedented Way to Personalize the Customer Experience and Boost Revenue with Call Insights Invoca, the call intelligence company, announced it's joining the Adobe Exchange partner program at the Premier tier, the highest level within Adobe's global technology partner ecosystem. Bringing leading solutions from Adobe and Invoca closer together will give marketers an unprecedented way to personalize the customer…

Episerver Announces Intelligent Content Personalization

Episerver Advance Rounds out the Episerver Personalization Suite, Drawing on Cognitive Artificial Intelligence to Support Unprecedented Content Personalization at Scale Episerver, the company transforming digital experiences, today announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. Episerver Advance helps marketers and merchandisers solve the modern challenge of delivering relevant content to people when and where they need it.…

Cellebrite Arms Forensic Examiners with Unparalleled Access and Analysis of Digital Evidence

Cellebrite Introduces New Extraction Capabilities in UFED Ultimate, Allowing for Robust Examination from Key New Sources in a Single Environment, Complimentary Inclusion of Public Social Media Data via UFED Cloud Analyzer Cellebrite, the leading provider of digital intelligence solutions, has introduced a comprehensive upgrade to its portfolio of offerings to provide examiners with new capabilities that provide unrivaled access to evidence from locked or encrypted mobile devices via UFED Ultimate. In addition, by…

Ugam Joins the Newly Launched Qualtrics Partner Network

As a Part of the Qualtrics Partner Network, the Partnership Will Accelerate Digital Transformation Ugam, a global leader in data and analytics, today announced its partnership with Qualtrics, a leader in research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN), a consortium of worldwide organizations offering programs and solutions that accelerate digital transformation based on the first-of-its-kind Qualtrics Experience Management (XM) Platform. As a member of the QPN, Ugam expands…