Banner Before Header

MarTech Interview with Anna Belous, CMO at Competera

"AI is famous for ensuring fast results. I believe it will be fully embedded in our daily routine regardless of industry. In retail, AI is likely to influence pricing heavily as it is the area which can bring the fastest ROI once optimized" Could you tell us about your current role and your journey to Competera? What inspired you to join the company? As CMO at Competera, I am in-charge of the “gold” Marketing strategy, the company’s scaling and recognition across our key markets. Our Marketing team helps Competera…

TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers

Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising  TVSquared, a global leader in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand…

HubSpot Adds LinkedIn Lead Gen Form Creation to Free HubSpot CRM

New Feature Allows Marketers to Create Lead Gen Forms From Within the Connected Hubspot Platform, Making It Easier to Generate High-Quality Leads Through Targeted Ads on LinkedIn  HubSpot, a leading growth platform, announced today that users can now create LinkedIn Lead Gen Forms from within the free HubSpot ads tool. This follows the addition of ads tools to the free HubSpot CRM in July, expanding upon the functionality and sophistication of features for businesses looking to scale. With LinkedIn Lead Gen Forms,…

Content Guru Positioned as a Leader in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe

Cloud contact centre and customer engagement provider, Content Guru, has been positioned in the Leaders quadrant in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe. “We believe Gartner Magic Quadrants are a valuable source of information, which we use within our own organisation to assess best-in-class solutions providers. We’re delighted to be positioned again in this year’s report. We feel that our continued progress has been recognised by our position in the Leaders quadrant. ” This…

Bpm’online Introduces a Major Update to its Low-Code BPM Platform and Leading CRM Products

The software update version 7.14 features numerous enhancements designed to accelerate business growth and transformation. Bpm’online, a global business software company leading in the space of low-code, process automation and CRM, announced the release of the latest version of its intelligent platform. Bpm’online 7.14 is tailored to make enterprises more efficient in building, optimizing, and maintaining business transformation processes. Key features in this update include more robust customization options, improved…

Artificial Solutions and Mobinology Announce Partnership Agreement

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced a new partner agreement with Mobinology, one the leading AI service providers in China's special administrative regions (SAR) of Hong Kong and Macau. With an established presence in delivering chatbot applications to enterprises in the area, Mobinology brings a high level of expertise in building and deploying conversational applications. Together, with Artificial Solutions' advanced conversational AI development platform,…

10 Best Ways to Improve the Guest Experience For Your Business

The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is a return customer. This is a thought you have heard a million times over but what you probably haven’t heard is what it takes to turn a customer into a return customer. A guest experience should be a unique one. It should be tailored to the needs of this one particular person so that he/she feels compelled to return to your business to re-live that experience. In this article, we are going to talk about 10…

MarTech Interview with Tom Keiser (Chief Operating Officer) and Elisabeth Zornes (Chief Customer Officer) at Zendesk

"In the APAC region, Zendesk's top customer wins include GroupOn, StashAway, Circles.Life, Grab, Ola, and FoodPanda to name a few."After attending the Zendesk Showcase at the Raffles Hotel, Singapore, I had the privilege of sitting down with Tom Keiser, Chief Operating Officer and Elisabeth Zornes, Chief Customer Officer, at their swanky, new Singapore office, which embodies their commitment of bringing Zen to the customer experience industry. Tell us about your role at Zendesk. Tom: I joined Zendesk three-and-a-half years…

CEO and 160 Employees Skydive to Launch a New Corporate Name in the Sky!

Bpm'online, a global business software company leading in the space of low-code, process automation, and CRM, will be soon announcing their new company name. The new name will be launched in the sky via a breathtaking skydiving performance involving 160 bpm’online employees, including the CEO. The new name of bpm’online is to be formally announced on October 30th of this year during their renaming event, with the spectacular skydiving stunt , which highlights the importance and enthusiasm the company devotes to this…

U.S. Workers Are Eager to Take on More Responsibility, but Management Is Standing in the Way

Ambition Is Through the Roof While Confidence in Management Is Cratering, According to the Boss Barometer Survey Report from Kimble Applications American employees are hungry for an opportunity to make a greater impact at work, as a large majority (72 percent) wish that their boss or manager would give them more responsibility. This is according to The Boss Barometer, released by Kimble Applications, a global leader in professional services automation. Emphasizing the trend, 83 percent wish that their boss or manager…

OnePIN Named Top 10 Customer Experience Management Solution Provider

OnePIN receives recognition for innovative technology offerings and unparalleled commitment to customer success OnePIN, Inc., the world's leading provider of Digital User Engagement services for mobile network operators, announced that they have been recognized as one of the "Top 10 Customer Experience Management Solution Companies" in 2019 by CIO Applications Europe magazine. "The success of OnePIN's solutions is evidenced by the tangible and clearly quantifiable results we've delivered to our customers to date. Our…

Alorica Launches Global Recruiting Initiative to Hire 25,000 Insanely Great Customer Experience Associates

Leading Digital Transformation Provider in Search of Thousands of Top Talent to Help Fulfill its Vision of Making Lives Better, One Interaction at a Time Alorica Inc., a global leader in customer experience solutions, announced plans to hire at least 25,000 customer experience associates across 100 contact centers worldwide. To kick off this ambitious plan, the company is hosting a hiring event at its contact centers around the globe on Wednesday, Oct. 16, 2019, from 10 a.m. to 5 p.m., in local time zones. At these…

MarTech Interview with Didi Horn, Founder and CEO at SkyX

"I do believe that multiple industries are going to be affected by drones. It will not happen overnight but we do see regulation starting to catch up to the technology." Hi Didi. Tell us about your role and the team/technology you handle at SkyX. In the early days of SkyX, I had the privilege of setting the company’s vision, goals, and milestones, all the while assembling a team of highly talented individuals, each coming from diverse cultural and professional backgrounds. Throughout, it has been my responsibility to lead…

Formstack Announces Online Document Generation Software, Formstack Documents

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of Formstack Documents. Formstack Documents is a comprehensive document generation and automation product built to help users streamline various paperwork processes. This product is a key component of Formstack’s workplace productivity platform, which also includes software for online forms, surveys, eSignatures and the recently announced Formstack Sync. Marketing…

Digital Workers Thrive with ABBYY and UiPath Partnership

Collaborative Use of Digital IQ Skills with UiPath Robots will be Demonstrated at UiPath FORWARD III ABBYY, a leader in Digital IQ for the enterprise, announced it has been engaged in numerous joint projects worldwide that leverage its content intelligence capabilities with UiPath’s robotic process automation (RPA) platform to make digital workers smarter. ABBYY will demonstrate the power of digital IQ skills with UiPath Robots at FORWARD III this week in Las Vegas, the largest global gathering of RPA practitioners.…

Outsourcing Industry on Track to Set Single-Year Record for Contract Volume, ISG Momentum Report Finds

ITO, BPO contract awards driven by demand for automation, AI and analytics Enterprises seeking specialized support to rapidly introduce automation and artificial intelligence into their operations are driving record-setting levels of outsourcing activity in 2019, according to new market research from Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Momentum Market Trends & Insights Service Line Report found strong demand among enterprises to accelerate the adoption of…

ZTE Showcases Leading Wireline Products at BBWF 2019

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for Mobile Internet, is showcasing its latest achievements and practices in broadband access, home networking, optical transport, 5G transport and network automation at Broadband World Forum (BBWF) 2019 in Amsterdam, Netherlands. As a No.2 global provider of fixed-network equipment, ZTE is committed to building high-quality wireline network products and solutions that deliver a superior…

Wpromote Announces Technology Veteran Paul Dumais as Chief Technology Officer

Dumais Brings Deep Product, Software Development, and Team Building Experience from Across Industries Wpromote, the nation's leading performance marketing agency, announced the hire of Paul Dumais as Chief Technology Officer (CTO). Dumais, who joined the company on October 14, 2019, will lead Wpromote's technology initiatives including automation, product engineering, attribution, and database management. Dumais was most recently SVP of Product Development and CTO at SaaS tracking and attribution…

Advertise Purple, Selected by Entrepreneur.com as #37 in their Prestigious 2019 Entrepreneur 360 List

Under leadership of Kyle Mitnick, Advertise Purple, Inc. ranked as one of the 'Most successful entrepreneurial companies in America' for 2019 The Entrepreneur 360 is a 360-degree analysis of U.S.-based companies designed to identify the real leaders among entrepreneurs. Unlike other analyses, the Entrepreneur 360 uses quantitative and qualitative info by looking at your hard numbers as well as "soft" determinants such as impact, innovation and leadership. The Entrepreneur 360…

MarTech Interview with Sumant Kawale, VP Customer Success at Cerebri AI

"The latest AI-powered technology use customer journeys as the raw material to fuel the new science of customer journey analytics." Tell us about your role and journey into Technology.  I have been dabbling in technology from an early age and ended up studying Electrical and Telecom Engineering in college and grad school. My first job out of school was writing DSP and VHDL code for large, expensive test machines that subjected cell phones to all sorts of scenarios, such as bad reception, interference and so on. It was the…