Comlinkdata and Tutela Join Forces to Optimize Subscriber Experiences and Customer Growth in the Telecom Industry

Comlinkdata, the North American leader in telecom market performance analytics, announced it has acquired Tutela, a mobile crowdsourced customer experience data company. The move brings together complementary data on consumer experience, network performance and subscriber behavior. By linking these historically separate datasets, the merged company will help the telecom industry understand and execute on opportunities to better meet the needs and wants of consumers. The mobile services landscape is being disrupted by new…

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

Why Attribution Will Change the Way You Look at PPC

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve credit for a conversion. Sounds relatively straightforward, right? Google Ads defaults to an attribution model called last-click. This model gives all…

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s worth of experience building…

Airspan to Partner With Rakuten Mobile

Bringing its comprehensive 4G and 5G solutions to the world's first fully virtualized cloud-native mobile network Airspan Networks announced today its partnership with Rakuten Mobile, a subsidiary of Rakuten, Inc., a global leader in internet services headquatered in Tokyo, bringing 5G mmWave and rural connectivity solutions to drive network efficiency and enhance the mobile user experience. Airspan's open RAN platforms will provide Rakuten Mobile the flexibility to disrupt the economics of traditional network operators…

CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities

Retailers with multiple brands are struggling to obtain a single view of their customers across their portfolio. Their siloed Marketing departments can’t connect the dots as customers shop from one brand to the next, across display, email, and in-store. The lack of visibility creates an identity crisis. Brands make the mistake of thinking about channels – and their customers – in segments, and waste their media spend confusing the customer with conflicting messages without even realizing it. While many struggle, some…

TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Elevating Your CX Strategy by Improving the Agent Experience

In the age of Digital Transformation, many customer service leaders are focusing all their attention on technology. While intelligent automation can give a boost to their CX strategy, it’s important not to forget the humans behind the tech. Great customer service starts with a great agent experience – and if agents are stressed, frustrated and lacking the right tools and support, it will inevitably lead to unresolved interactions and unhappy customers. As modern customers’ expectations continue to increase, agents are…

MarTech Interview with Robin Bordoli, President at RollWorks

"There is a formula I use to explain what AI is to executives that are interested in applying AI to their business. The formula is AI = TD + ML + HITL." Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I was the CEO of Figure Eight, the leading training data platform for Machine Learning teams. Figure Eight sold its platform into the automotive, financial services, media and entertainment, retail, and technology industries supporting both Natural…

The Future of Journalism: Is Data the New Safety Net?

The publishing sector is still undecided about how best to fund its output. Our global journalist research showed two-thirds of those over 150 Journalists surveyed were concerned that ad revenue-based funding models favor more short-form and 'clickbaity' content. However, just as many said that readers’ reluctance to pay for digital content was a serious threat to the future of journalism. To combat this, media companies and their Journalists need to work together to create a sustainable, best-in-class product that provides…

Sprint Launches Curiosity Smart Video Analytics to Help Make Businesses, Facilities, Campuses, Cities Safer and Smarter

With Technologies from Hitachi Vantara & Ericsson, Solution Leverages Artificial Intelligence to Deliver Actionable Insights for More Agile Responses Sprint announced the launch of Curiosity Smart Video Analytics. The highly adaptable solution delivers automated alerts and advanced video analytics technology, helping to make smarter decisions, respond faster to potential emergencies, and improve efficiency while keeping people and property safe. “Together with technologies…

TechBytes with Jeff Gallino, CTO at CallMiner

Tell us about your role and the team/technology you handle at CallMiner. As Co-Founder and CTO at CallMiner, I oversee all aspects of the team’s vision and development of our SaaS-based customer engagement and speech analytics platform and product suite, Eureka. All seven of our product solutions—Analyze, Coach, Capture, Alert, Visualize, Redact and API—work interchangeably by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to analyze both ends of each customer interaction and drive customer experience…

3 Considerations for Marketers as AI Becomes a Reality

With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approaches to Artificial Intelligence. Acoustic’s messaging will likely resonate with marketers as many have been burned by a growing tech stack and are looking to regain focus. As marketers explore what AI can do to help them increase revenue, the research we’ve conducted at TOPO highlights three key considerations to have top of mind. Centralized data is now a necessity All…

MarTech Interview with Owen Hanks, CEO at Measure Protocol

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

How Headless CMS Technology Impacts Sales Growth

Companies that drive revenue by delivering great digital experiences to customers are feeling the painful limits of traditional CMSes. Now, they’re looking at “headless CMS” and beyond for solutions that support agile development, content reusability and personalization. As with any evolving technology, some headless CMSes offer enterprise-grade features and functionality; some are open-source, and some have limited features that can facilitate experimentation but can’t effectively scale. Because many people don’t…

MarTech Interview with Shane Phair, CMO at Campaign Monitor

"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us about your role and journey into Technology. What inspired you to start at Campaign Monitor? I’ve worked in the technology space for over a decade, starting in Sales at Motorola, Ipswitch, and Brainshark, before leading the Marketing and Demand Generation teams at Cleo. This led me to join the Campaign Monitor team and larger CM Group family of brands in 2018. I was interested in joining the…

Nuxeo Announces New Connectors and a Bolstered AI Framework for its Content Services Platform

Nuxeo, the leading cloud-native Content Services Platform, announced the general availability of its Nuxeo Sitecore Connector and Aspera connector, as well as a new version of its Adobe Creative Cloud Connector. Nuxeo has also enhanced its connectivity to third-party AI services that complement Nuxeo Insight Cloud, the company’s powerful AI offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets. Marketing Technology News:…

Building Your Tech Stack: 3 Reasons Marketers Should Select the ESP Committed to Email

The exploration process of building a Marketing Technology stack, whether you’re starting from scratch or replacing outdated services, can be overwhelming. For every software need, there are a plethora of options to choose from. And with so many options, it can be challenging to narrow down which technologies will benefit your strategy, while also considering your budget and other factors. When it comes to deciding on software to meet your business’s Email Marketing needs, there are two main categories to choose from:…