Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels …
Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic
GoodFirms‘ research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing …
Are You Ready to Adapt to these 5 Digital Marketing Predictions?
New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create …
TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert
What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called …
The Next Wave of CX Messaging Trends (From Those Who Know)
As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) …
Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds
Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings …
Using Personalization To Grow Sales
Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group …
Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore
Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad …
MarTech Interview with Paul Dolan, CEO, Varick
"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …
TechBytes with Julien Rio, Head of Marketing, Dimelo, a RingCentral Company
Tell us about your role at Dimelo, a RingCentral Company, and the team and technology you handle. I am Head …
MarTech Interview with Alex Rahaman, CEO, NEXD
"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus …
Affinio Gives Enterprises Full Control over Marketing Strategy with New Containerization Model
New Model Inserts Microsoft Azure Managed Applications into the Enterprise Marketing Stack and Allows Enterprises to Leverage Affinio AI Technology …
Better Advertising Experiences Start with Data Transparency
In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all …
Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data
In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake …
90 Seconds Closes US $20 Million Series B with SIG, AirTree and Sequoia India to Grow the Global Video Creation Platform
90 Seconds Has Paid out $64 Million to Creators on the Platform 90 Seconds, the global video creation platform, just …
WaitWhat -The Premium Content Company And Award-Winning Podcast Creator — Raises $4.3 Million Series A
Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid …
Email-Based Advertising an Effective Tactic for Reaching Every Generation
Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients …
Invoca Achieves 115% YoY Growth Fueled By Enterprise Customers in Telecommunications, Financial Services, and Healthcare
Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call …
CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies
The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the …
Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys
Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava …