Banner Before Header

Research Findings: The Ill Effects of Data Pollution Are Skyrocketing in Marketing Organizations

Over the past decade, marketers have embraced the concept of “Big Data.” Unfortunately, they’ve found that bigger is not always better—not if size comes without the requisite level of control, that is. As a result of the recent uninhibited data land grab, today’s marketers are being forced to confront an inconvenient truth of their own: data pollution. According to a recent Forrester Consulting study, commissioned by Infogroup, “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of…

Adam Greco Joins Search Discovery

 Search Discovery, Inc. announced they have appointed Adam Greco to the role of Senior Director, Technology Solutions. Mr. Greco is one of the world's most renowned digital analysts and an Adobe Analytics expert, he will play an instrumental role in the growth and development of Search Discovery's recently launched Apollo solution and related service offerings. Forrester's recent Digital Intelligence Platform's report named Adobe as the leader in Digital Intelligence Platforms. Search…

Citrix a Leader in Unified Endpoint Management Solutions

Citrix Systems, Inc.  announced that it has been ranked as a leader in Unified Endpoint Management solutions by independent research firm Forrester Research, Inc. in a report titled “The Forrester Wave™: Unified Endpoint Management, Q4 2019, The 13 Providers that Matter Most and How They Stack Up.” (The Forrester Wave™: Unified Endpoint Management, Q4 2019, Forrester Research, Inc., November 2019). “To keep employees happy and performing at their best, companies need to provide simple, contextual access to the applications…

Myths Belong in Stories, Not People-Based Advertising

A lot is written, and said, about identity resolution. The conversations can be extremely technical or deliver claims that seem too good to be true. With so much noise, how can you determine what’s real and what’s not? Epsilon-Conversant commissioned Forrester Consulting to conduct a study on identity resolution and explore how identity capabilities fit into the evolving needs of modern businesses. Based on the initial findings, it’s clear that the industry still has a long way to go. To help separate fact from fiction, I…

Coveo Raises $227 Million Investment Round Led by OMERS

New Funding Will Enable AI Saas Solutions Leader to Help More Companies Deliver the World-Class Digital Experiences That Tech Giants Have Made the New Normal Coveo, a recognized industry leader in AI SaaS enterprise solutions, has secured a further $227 million in funding. The investment was led by OMERS Growth Equity based in Toronto, New York, and London, with participation from existing investors and other financial institutions including Evergreen Coast Capital, FSTQ, and IQ. New funding will…

Serviceaide Introduces Voice Recognition to Its Multi-Channel, AI-Powered Luma Virtual Agent for Service Management

Voice Extends the Power of Luma Virtual Agent to Seamlessly Engage End-Users and Customers Across Their Channels of Choice to Deliver Automated 24×7 Service and Support Serviceaide, Inc., a global provider of enterprise service management solutions, announced Luma IVR, a new interactive voice recognition capability that allows companies to turn their PBX or IVR systems into intelligent virtual agents that simplify and automate the resolution of service requests from customers and enterprise end-users. Luma IVR extends…

Infutor Acquires Dunn Data Company to Enhance Consumer Intelligence Trifecta of Identities, Attributes and Insights

Latest Strategic Acquisition Expands Infutor’s TruthSet™ Identity Graph; Increasing Authoritative Identities and Affinity Intelligence Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographic, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets…

Druva Recognized in Deloitte’s 2019 Technology Fast 500™ for Fourth Consecutive Year

Druva’s Industry-Defining Strategy and Exceptional Growth Help Company Secure a Top Spot Druva, Inc., the leader in Cloud Data Protection and Management, announced it has been recognized in Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Marking Druva’s inclusion for the fourth consecutive year, this award highlights the increasing adoption of Druva’s industry-leading platform and…

5 Keys to Empower Your AI-Enabled ITAM Tool Decisions

Forrester predicts that this is the year organizations will lay down their pie-in-the-sky ideas about Artificial Intelligence (AI) and become more pragmatic, embracing the “no pain means no AI gain” motto. This is a level-headed approach that recognizes that any kind of change can be a bit uncomfortable but that the rewards far outweigh the initial discomfort. However, this discomfort and change must be in the service of business goals instead of just the desire to jump on the AI bandwagon for the coolness factor. Use the…

Akamai Receives Highest Scores in Two Use Cases in Gartner’s Critical Capabilities for Cloud Web Application Firewalls Services for…

Akamai Scores Highest in API Security, Web Scale Critical Business Applications Use Cases; Company Also Positioned as a Leader in Magic Quadrant Companion Report Akamai Technologies, Inc. , the intelligent edge platform for securing and delivering digital experiences, announced it received the highest scores in the API security and web scale critical business applications use cases for the second year in a row, and ranked third out of 12 providers in the public-facing web application use case in Gartner's 2019 Critical…

Salesforce Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

Salesforce, the global leader in CRM, announced Forrester Research has positioned Salesforce as a leader in its report, The Forrester Wave: Enterprise Marketing Software Suites, Q3 2019. Salesforce Marketing Cloud received the highest possible scores in the criteria of artificial intelligence, customer experience capabilities, consumer privacy, product vision, partner ecosystem and services and support. Marketing Technology News: Shadowfencing Redefines Proximity Targeting for Leading Brands Across the US Salesforce…

Evergage Named a Leader Among Digital Intelligence Platforms by Independent Research Firm

Evergage's Platform Is Designed to Identify, Understand and Engage with Customers on a One-to-One Basis Across Channels - with Report Noting That 'Evergage's All-in-One Approach Delivers Customer Centricity' Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage a Leader in its new report "The Forrester Wave: Digital Intelligence Platforms, Q4 2019." Evaluating "the nine most significant" providers, the report notes that "Evergage's…

Tech Visionary Bruce Culbert Joins Grapevine6 as Board Member and Senior Advisor on Strategy

Grapevine6, a Mobile-First, Enterprise Content Engagement Platform for Digital Selling, Announces Bruce Culbert Has Joined the Firm as a Board Member and Senior Advisor on Strategy. Bruce Is a SaaS Visionary with More Than Three Decades of Experience in the Enterprise Software Industry Helping Companies Drive Revenue. Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, announces Bruce Culbert has joined the firm as a Board Member and Senior Advisor on Strategy. Bruce is a SaaS visionary…

AudioEye Eradicates Barriers to Digital Accessibility with Launch of Machine Learning-Powered AudioEye Digital Marketplace and Team AudioEye

Free Web Content Accessibility Guidelines (WCAG) reporting and remediation tools with secure and simple integration As companies strive to embrace digital accessibility, AudioEye, Inc., the leader in digital accessibility, today unveiled AudioEye Digital Marketplace, enabling companies of all sizes to accelerate accessibility easily and affordably. The machine learning powered platform helps companies achieve digital inclusion standards and meet legal requirements. The company today introduced AudioEye Free and AudioEye…

Sprinklr Launches Live Chat for Fast, Personalized Customer Support

Enabling real-time conversations with customers while they’re on a brand’s website and mobile apps Sprinklr, the world’s first Unified Front Office for Modern Channels, announced Sprinklr Live Chat, a customer service capability that helps businesses provide immediate support to visitors on their website and mobile applications. Users can automatically assign incoming chats to available agents or enable chatbots with artificial intelligence that can answer standard queries. Sprinklr Live Chat is included as a standard…

Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content

Using Content Orchestration Platform's combined offering, Seismic will provide marketers unprecedented ability to produce and deliver compelling content at enterprise scale across every channel and customer-facing team Sales Enablement platform, Seismic has announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey…

MarTech Interview with Chris Perrine, VP APAC at G2

"AI makes things easier, but it also automates a lot of what we do on a daily basis. I think this creates a massive opportunity for people to do better, more meaningful work." Could you tell us about your role and the team/technology you handle at G2.com? I recently joined G2 to help us accelerate our business across the Asia Pacific region. This means a lot of things, with the key goals this year focused on building our team, engaging with our customers and prospects, and building awareness of G2 across our buyer and…

[24]7.ai Extends Messaging Leadership with Industry Leading Conversational AI

Support for Leading Messaging Platforms and Integration with IBM Watson and Google TensorFlow Builds on the Company's Strong AI Legacy 7.ai, Inc., a global leader in intent-driven customer engagement solutions, announced that it has expanded its messaging capabilities with advanced conversational AI capabilities. With this release, companies can now enrich messaging channels such as Apple Business Chat, Google RCS and Facebook Messenger with industry-leading conversational AI, sophisticated routing capabilities, and…

Akamai Named a Leader in Zero Trust eXtended Ecosystem Platform Providers Report by Independent Research Firm

Report Recognizes Akamai's Zero Trust Offerings Akamai, the intelligent edge platform for securing and delivering digital experiences, announced that it was named a Leader in The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q4 2019 evaluation. Forrester evaluated 14 vendors and their Zero Trust security portfolios based on 16 criteria including their current offering, strategy, and market presence. The report gave Akamai the highest scores possible in the workload security, people/workforce security,…

Ingram Micro Cloud Introduces Go-to-Market Automation to Help Partners Reduce Acquisition Costs, Drive More Opportunities and Increase…

The Industry-First Go-To-Market Hub and Go-To-Market Builder Solutions Aim to Solve One of the Biggest Challenges for Partners and Vendors Alike—Sales, Marketing and Beyond Ingram Micro Cloud announced the global availability of the Go-to-Market Hub for partners and the Go-to-Builder for vendors to ignite and accelerate their cloud businesses. With the Go-to-Market Hub, partners get a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud…