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The Trade Desk Expands Media for Humankind Campaign with New Video Ads

Global advertising technology leader, The Trade Desk, launched its new advertising campaign, titled “As Explained By." Directed by comedian Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens -- such as today’s popular search and social platforms -- with opportunities of the Open Internet. The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. Marketing…

Agencies Increasingly Using Paid Social to Market Their Firms

Content Marketing Institute Releases New Research on State of Agency Content Marketing A whopping 76% of agency professionals surveyed reported using paid channels to distribute content to market their firm in the previous 12 months. The previous year, only 59% reported using paid content distribution to market their business.  That’s a key finding in Content Marketing Institute’s just-released research for agencies, Agency Content Marketing 2020: Benchmarks, Budgets, and Trends. This is the second year for the research…

Three Ways Brands Can Build an Engaged Social Audience in 2020

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

Increasingly Socially Responsible UK Consumers Call out Big Brands on Meaningless Climate Change Pledges

Ahead of HRH Sustainability Summit on 10th March, new research among 2,264 UK internet users aged 16–64, from GlobalWebIndex reveals consumer attitudes towards climate change and an increasingly socially responsible UK consumer. The socially responsible UK consumer, a majority (80%) of internet users in the UK are ‘concerned’ about the future of the environment. Almost two-thirds (64%) of Brits state plastic pollution as their number one environmental concern. And it seems this concern is being supported with direct action…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

Miami Beach Debuts “Why I Love Miami Beach” Social Video Series to Show Why the Destination is Like No Other Place in the World

Miami Beach, a city that is like no other place in the world, has debuted its first-ever "Why I Love Miami Beach" social video series featuring a number of Miami Beach notables including restaurateurs, chefs, fashionistas and influencers. Each week, through mid-March, a new video from the "Why I Love Miami Beach" social series will go live on Thursdays on @ExperienceMiamiBeach on Facebook, Instagram and @EMiamiBeach on Twitter, showcasing the city's vibrant culinary scene, international community, stunning beaches and more,…

Former Vox Media Executive Joins Brainly as Senior Director of Sales Operations

World's Largest Online Learning Network Bolsters Operations Team to Support Commercial Partners Brainly, the world's largest online learning community for students, parents and teachers, has appointed William Won as Senior Director of Sales Operations. Won will be responsible for scaling and managing operations, driving direct and programmatic revenue growth, optimizing advertising inventory on the platform, as well as developing and managing the Company's Educational Product Marketplace. "As our knowledge sharing…

SmartBug Media Receives Growth Investment from American Discovery Capital, Forming Strategic Partnership

Investment Reinforces HubSpot's Highest-Rated Agency Partner's Prominence as Market Leader and Sets Stage for Accelerated Growth SmartBug Media—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced it has received a growth equity investment from American Discovery Capital (ADC), a private equity firm focused on investing in…

Flashtalking Launches Beta Social Integration, Delivering Industry’s Leading Creative Personalization Management to Facebook and Instagram,…

Flashtalking, the leading global independent primary ad server specializing in open web creative personalization, is extending its expertise to social networks, beginning with Facebook and Instagram integrations. The move comes at a time when there are an estimated 2.7 billion social media users worldwide, and socially driven commerce continues to thrive. As sophisticated marketers strive to provide the consistent, personalized stories that customers across the open web and social platforms expect, Flashtalking's Social…

Nielsen Makes Senior Appointments, Further Builds Out Media Management Team

Sean Cohan joins Nielsen as Chief Growth Officer and President, International Karthik Rao named Chief Operating Officer, Nielsen Global Media Peter Bradbury upped to Chief Commercial Officer, US Nielsen Holdings plc announced the following appointments: Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury, currently Executive Vice President & Managing Director, US Media Sellers Group, has been promoted to Chief Commercial Officer, US and…

Warm up Your Cold Social Traffic to Site for More Conversions

You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it. Usually, the most common sources of cold traffic are those: Push ads Popup ads or Link exchanging networks. Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…

Dentsu Aegis Network Acquires Media Storm to Elevate Merkle’s Multi-Channel Performance Media Services

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. The company will provide Merkle, a leading technology-enabled, data-driven performance marketing agency, with expanded capabilities across key verticals. Media Storm has deep roots in the media and…

Verizon Media Expands Global DOOH Leadership Position With New Opportunities

New deal with VIOOH brings JCDecaux digital out-of-home inventory into Verizon Media’s DSP Today, Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. This deal provides Verizon Media’s demand-side platform (DSP) access, via VIOOH, to premium digital out of home inventory, including the digital assets of JCDecaux - the number one OOH advertising company worldwide.The adtech partnership will help the companies to solidify their respective leadership positions in the global media technology…

Phillip Lomax, Early Uber Eats Member, to Join MediaScience, Ventures into Neuromarketing

MediaScience announced that Phillip Lomax, an early Uber Eats member and Senior Enterprise Account Executive, will be joining MediaScience as Senior Vice President of Business Development effective February, 2020. Lomax will develop strategic partnerships and lead the sales organization for the Neuromarketing firm. Until recently, Lomax served as Senior Enterprise Account Executive for Uber Eats. He established partnerships with some of the largest restaurant franchises in the US and represented Uber at the Global…

Amazon Generates Highest Return on Media Spend for Majority of Brands Selling on the Platform, Feedvisor Study Finds

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

Share Love this Valentine’s Day with OUTFRONT Media Instagram Filters

Out Of Home and Social Media Come Together For a New Way to Send Valentines in the Digital Age OUTFRONT Media Inc., one of the nation's largest out of home advertisers, announced that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine's Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred…

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data analysis and behavioral targeting, SmartSocial Ads delivers a highly effective advertising presence for property listings on Facebook and Instagram. Marketing Technology News:…

Instagram Now Attracts a Larger Audience Than Facebook Among Top Brands According to New Report From Socialbakers

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers' new Q4 2019 Trends Report Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Social Media Trends for Q4 2019. Key insights from the report include Instagram overtaking Facebook in audience size, the relative decline in engagement during the holiday season, the popularity of vertical videos, the dominance of women among fans and…

Androvett Legal Media & Marketing Hires April Arias as Public Relations Manager

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, is pleased to announce the addition of April Arias as public relations manager. Ms. Arias, who will be part of Androvett's Houston office, joins the company with more than six years of media and public relations experience, along with nearly 18 years as an award-winning broadcast journalist. "Androvett has long been a respected leader in the industry, so to join this incredible team…

Horizon Media Launches New Company, Night Market, a Dedicated Data Intelligence Commerce Business

Horizon Media Hires AI Leader Randy Browning as President to Lead Night Market Horizon Media, a leader in driving business-based outcomes for marketers, announced that it has launched a new data intelligence company, Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. Night Market will be led by a leading AI and data intelligence…