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Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant's Core Strengths Leading to This Placement Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment. The report provides an assessment of the price optimization software market, identifies how solution…

SiriusXM Beats 2018 Subscriber Guidance and Issues 2019 Guidance

Total Paid Subscriber Base Reaches Record-High 34 Million SiriusXM announced it added 1.4 million self-pay subscribers to finish 2018 with approximately 28.9 million self-pay subscribers, exceeding the company's initial 2018 guidance by approximately 40%. Total net subscriber additions in 2018 were approximately 1.3 million, resulting in total paid subscribers of approximately 34 million at year end. The company also announced that it expects to meet or exceed its 2018 guidance for revenue, adjusted EBITDA and free…

Eros Now Launches Quickie, a New Short Form Content Platform

Over 50 Short-Form Series to Release in FY 2019 Eros International Plc., a Global Indian Entertainment Company, announced that Eros Now, its digital over-the-top distribution service, is further expanding its content strategy with the launch of Eros Now Quickie. In an ambitious move to capture the highly popular short format segment, Eros Now will offer an enhanced viewer experience with quality short stories through the launch of over 50 Quickie series set to roll out by 2019, the first two of which premiere today. On…

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and…

Vector Sells Triton Digital to E.W. Scripps for $150 Million

Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, announced closing of the sale of Triton Digital, Inc. (“Triton”), a leading technology provider to the audio streaming and podcast industry, to The E.W. Scripps Company for $150 million. Based in Los Angeles, Triton provides audio publishers with measurement, streaming, ad serving and audience engagement solutions in over 40 countries. Triton’s diverse, blue chip customer base includes broadcast…

ON24 Announces Webinar World 2019: Engage for Action

NPR's Scott Simon Headlining Event Focused on Turning Digital Engagement into Results With 49 percent of consumers saying they will disregard a brand that sends them too many ads or irrelevant content, every brand needs to stop interrupting, and start genuine conversations that uncover insights about the person on the other end. That's why ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced that its annual flagship conference, Webinar…

Panopto Introduces New Video Analytics Suite

Reporting Dashboard Provides Businesses and Universities with Insights into Video Viewing Trends and Engagement Panopto announced the latest update to its enterprise video platform. The release includes a new analytics suite built from the ground up to provide administrators, trainers, communication teams, and instructors with insights into their audience and video content. In recent years, organizational use of video has skyrocketed. In the last 12 months alone, creation of new videos among Panopto customers has…

Agora.io Announces $70 Million in Series C Funding from Coatue Management

Agora.io Secures New Capital to Boost Its Global Live Video API Platform and Further Expand Global Operations to Disrupt the Voice, Video and Live Broadcasting Space Agora.io, the leading voice, video and live broadcasting platform, announced that it has closed $70 million in a Series C round of funding led by Coatue Management, a leading technology investor known for its investments in Uber, SnapChat, Box.com, Lime, DoorDash, and others. Existing investors SIG, Morningside and Shunwei Capital participated in the latest…

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

New Engagement Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies. with Vidyard’s Latest Product Updates, Marketing and Sales Reps Can Connect with More Prospects Using Personalized Video Messages at Scale Vidyard, the leading video platform for business, unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo, to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications. The new…

PowerInbox Ranked Number 14 on Deloitte’s 2018 Technology Fast 500 and Number Four on Crain’s New York Fast 50

PowerInbox Attributes 7,534 Percent Revenue Growth to its Lean Business Model, Superior Customer Service and Innovative Technology Advancements in the AdTech and MarTech Industry PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, announced it ranked No. 14 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America, and No. 3 in the Tri State of New York. This recognition comes on the heels of several other recent…

Uberflip Named a Leader in Debut G2 Crowd Grid for Content Experience

Content Marketing Category Expansion Reflects Marketers’ Evolving Demands for Personalization and Customer Experience Functions Uberflip, a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale, is proud to announce that G2 Crowd, the peer-to-peer solution reviews platform, has named Uberflip a leader in the premier G2 Crowd Grid for Content Experience, the newest addition to their content marketing software category. G2 Crowd's new content experience…

Interview with Sara Larsen, Chief Marketing Officer, Brightcove

"The most successful marketers are those that are optimizing their video strategies to adapt to the multiple different ways that people consume content today and leveraging video insights for long-term success."Tell us about your role at Brightcove and the team you handle. I’m passionate about the power of video. My role at Brightcove is to bring this passion to life through our marketing and communications strategies, and share how video can move businesses in meaningful ways, whether that’s in broadcasting or…

The Big OTT Weld: Deltatre Acquires Competitor, Massive Interactive For Over $100 Million

Together, Deltatre, the Largest Independent, End-To-End OTT Services Provider Worldwide, To Bring New Levels of Innovation to the Booming Industry In a massive OTT weld deal, Deltatre has announced that it has a definitive agreement to acquire fellow competitor in the industry, Massive Interactive, a multi-award-winning OTT software company for a speculated sum of $127 million or more. Combined, these entities are the largest independent OTT solution provider in the world. The move builds on Deltatre’s record year, adding…

Allison Munro Joins Piano Software as Chief Marketing Officer

Trevor Kaufman, Piano Software CEO, announced that Allison Munro has been appointed as Chief Marketing Officer, a new position for the company, as Piano continues to expand its worldwide business.  Munro will align the marketing and sales organizations around the company's go-to-market strategy and growth opportunity.  She will also oversee Piano's brand and reputation in the market. Allison joins Piano from Viafoura, a provider of audience engagement tools specifically built for news publishers and media companies, where…

Partnership TechBytes with IBM Watson’s Hillary Henderson and IRIS.TV’s Richie Hyden

(Left) Hillary Henderson Sr. Director, Product Strategy and Management at IBM Watson (Right) Richie Hyden Co-Founder & Chief Operating Officer at IRIS.TV Many media companies have robust video content archives, but don't understand what they have because the metadata is terrible. In this context, we spoke to Hillary Henderson, Sr.Director, Product Strategy and Management at IBM Watson, and Richie Hyden, Co-Founder & Chief Operating Officer at IRIS.TV, to understand why they chose to jointly build a video…

Breaking Down Video Operations Silos with VidOps

We all know silos in business are bad. Disconnected teams, data that is never shared, and increasingly complex technology stacks lead to bad performance. It doesn’t matter what industry you’re in, in today’s fast-paced business environment you can’t keep pace with deep operational inefficiencies. For those of us in the streaming video industry, having a siloed group of teams, tools and processes leads to poor customer engagement and falling behind the competition. New OTT, social media channels, shifting viewer…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

Local Media Consortium Adds Five New Companies to Expanding List of Partners

New Partnerships Provide Additional Opportunities for Local Media Companies to Increase Digital Revenue, Expand Audience Reach and Reduce Costs The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has added five more companies to its growing list of partners. The LMC's partnerships provide leading technology and economic benefits to the organization's members, which include more than 75 local media companies representing over 1,700 newspaper, broadcast and digital titles.…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…