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Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage…

Infor Announces USD1.5 Billion Investment Ahead of Potential IPO

Infor, a global leader in business cloud software specialized by industry, announced an agreement to receive a $1.5 billion investment from shareholders Koch Equity Development, LLC (KED) and Golden Gate Capital. This investment builds on KED’s investment of more than $2 billion in early 2017, and it represents an important milestone as Infor considers a potential IPO in 2019 or 2020, subject to market conditions. “Koch and Golden Gate Capital have been phenomenal partners for Infor, and all of our 17,300…

4 Ways to Improve Customer Engagement Across All Channels

No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few seconds. But beyond that, you also want to engage your customers. Get them feeling more invested in your brand. In an era where consumers are exposed to up to 10,000 brand messages a day, it’s become understandably difficult to elbow in for more than a nanosecond. So, how can you engage your customers no matter what the channel? The right technology, paired with savvy strategy, is all you need.…

Blendwing Takes Digital Strategy and Marketing Automation to the Next Level

In the new year, Blendwing is paving the way in unique digital marketing solutions for growing businesses. Their approach, which places an extra focus on customization, builds connected digital solutions designed for accelerated business growth. Blendwing's expertise includes high-impact marketing automation, graphic design, and digital strategy. "It starts with an in-depth understanding of an organization's brand identity and target markets. From there, we design a tailored marketing campaign that can auto-adapt to…

PAC Study on SAP Application Management: Executives Advocate the Involvement of External Service Providers

The SAP portfolio is subject to constant change, and this has an impact on the operation of SAP applications in data centers. While the management of SAP applications used to be strongly driven by processes and governance considerations, the continuous advance of the digital transformation means that it now also has to provide support for the modernization of the company itself and ensure the successful integration of mobile devices, data analyses, cloud computing, and social media,explains the new PAC Study. “The…

Rethinking Site Navigation with Chatbots

How many clicks does it take to find the right information on a website? Tons of clicks equals tons of friction, and we all know friction is bad for business. Users give up pretty quickly if they have to search for answers, which is causing a resurgence of chatbots. These pre-programmed helpers operate like friendly little genies — delivering the content a user wishes at their command. A chatbot provides a direct portal to the desired information instead. Read More: Chatbots Are the New HR Managers Not all chatbots…

Voicify to Be a Silver Sponsor at the 2019 Alexa Conference in Chattanooga, Tennessee

Voicify, a voice experience platform provider, announced that they will be attending as a Silver Sponsor of The 2019 Alexa Conference, Jan. 15-17, 2019 in Chattanooga, TN. Jason Fields, Chief Strategy Officer of Voicify said, "We are honored to be a part of this year's Alexa Conference. The event brings together a vast group of great minds, all who share a similar passion for the future of voice technology. We're looking forward to gaining the value of interacting with some of the other market-leading companies, as well…

Swiggy’s Chatbot, Powered By Layer’s Conversation Platform, Sees High Customer Adoption

Swiggy Moves from Call Support to Layer-Powered Messaging, Driving Cost Savings and Boosting Agent Efficiency Driven by a passion for providing superior support for its consumers, Swiggy, India’s largest food delivery platform, partnered with Layer to implement a unique customer support for Indian customers. This modern messaging solution featuring bots and new agent tools powered by Layer’s Conversational Business Platform has resulted in a series of business performance improvements for the food ordering and delivery…

#5FutureStates Of Content Are Here: SDL’s 2018 Content Predictions Come To Fruition

SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content creation, translation and delivery, revealed that its Five Future States of Content (#5FutureStates) have become a reality, after a series of its innovations that have been incubated over the past year have begun to deliver solutions based on artificial intelligence (AI) and machine…

FrontdeskAI Says Small Businesses Beware: AI Assistant or Chatbot?

Chatbots versus AI (Artificial Intelligence) Assistants – is there a difference?  As AI Assistants and chatbots become more mainstream in the small business space, with the promise of helping companies better engage customers and manage clerical duties, FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small businesses, warns that not all these Assistants are created equal. In fact, many solutions marketed as AI Assistants may in fact be chatbots, one trick solutions that are good for…

Datix Debuts Unity Video Demos for Microsoft Dynamics 365, Salesforce and HubSpot

Enterprise software consulting firm Datix recently released three new video demos for its Unity integration solution. Unity is a pre-built application designed to seamlessly connect Epicor ERP with an array of CRM, eCommerce and Marketing Automation systems. The free demos are for Datix's Unity solutions for Microsoft Dynamics 365, Salesforce and HubSpot. Microsoft Dynamics 365 and Salesforce are top CRM vendors. Both are renowned for ease of use and innovative tools such as artificial intelligence. But as Datix CEO …

FortressIQ Exits Stealth with $16 Million in Funding to Bring Cognitive Process Analysis to the Enterprise

FortressIQ, creator of a cognitive automation platform that powers and accelerates digital transformation through imitation learning, announced it has raised $12 million in Series A financing from Lightspeed Venture Partners. This new capital extends $4 million in seed funding from Boldstart Ventures, Comcast Ventures and Eniac Ventures, bringing the total funds raised to date to $16 million. Founded in 2017, FortressIQ pioneered a fundamentally new way for Global 2000 companies to achieve their transformation goals.…

PossibleNOW Cited as One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

PossibleNOW Views the Growing Privacy Landscape as an Opportunity to Focus on Consent, Preference, and Data Subject Rights Management for Enterprise Companies in Need of a More Sophisticated Solution Leading analyst research firm, Forrester Research, unveiled this week its research report: The Forrester New Wave: GDPR And Privacy Management Software, Q4 2018. The report lists PossibleNOW as one of the “12 providers that matter most” in its evaluation of the emerging market for EU General Data Protection Regulation (GDPR)…

How to Improve Distribution Revenue in 5 Easy Steps

As buyers continue to evolve, it’s imperative that sellers in all industries understand their buyer’s need and wants. This is especially true as buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. However, in industries, such as the CPG and manufacturing space, companies have to provide sales tools not only for their direct sellers but also their indirect sellers. Below I’ve put together 5 tips based on findings…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

Magisto Launches Chant to Help Businesses Accelerate Growth on Social Media

Magisto, the leading AI-powered video creation and marketing platform, released Chant, a new app to help businesses boost their growth on social media. Chant offers powerful content ideation, fully customizable video production, and native distribution and engagement insights to power social media marketing for small businesses and entrepreneurs looking to leverage video content for growth. Research from Magisto found that 84 percent of marketers plan to create more marketing videos, and social video was cited as having a…

Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition

Now with 5 New Marketing Metrics - Including Click Through Rate, Cost per Click and Distribution of Fraud Types Adjust, the global mobile measurement and fraud prevention leader, announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available.…

Talkdesk Launches Cloud Contact Center Future At Opentalk18

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15 Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor…