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Trust and Transparency Took Center Stage at Advertising Week New York

While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world: Industry consolidation: No winter on the horizon With M&A activity showing no sign of slowing down, consolidation in the adtech/martech space topped the Advertising Week agenda. But a panel discussion around…

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

NexGuard and Nevion Partner to Identify Distributions Paths of Live Broadcasts With Network ID Watermarking

NexGuard, a Kudelski company and the leading provider of forensic watermarking technology and solutions, and Nevion announced their collaboration to implement the Network ID product, which will debut at IBC 2017 (Amsterdam, The Netherlands on September 14-19, 2017). NexGuard’s Network ID solution inserts a unique invisible and robust forensic watermark in primary distribution feeds for linear TV, be it satellite, cable or fiber. The watermark provides clear evidence of the distribution path to determine the source of…

TechBytes with Preethy Vaidyanathan, Chief Product Officer at Tapad

We recently covered the partnership between Tapad and Sojern, which helps the travel industry understand traveler decisions across multiple devices. Sojern’s 350 million global traveler profiles and billions of predictive purchase intent signals, when coupled with the Tapad Device Graph™, enable travel industry clients to derive precise and actionable insights. We caught up with Preethy Vaidyanathan, Chief Product Officer at Tapad, to tell us more about the Tapad Device Graph™ and their analytics for traditional and…

Programmatic Advertising Best for Audience-Based Buying Campaigns

Latest report by Videology finds cross-screen audience buying and measurement capabilities make Advanced TV the fastest growing advertising platform Videology, the leading software provider for converged TV and video advertising, today announced the findings of a commissioned study conducted by Advertiser Perceptions on behalf of Videology on the topic of Advanced TV. The report, titled “Videology AdvancedTV Study 2017” identifies Programmatic as the major advertising category that will see more than 50% of total TV…

Cinedigm Partners with Fantawild to Operate Animated Streaming Channel

Deal with China’s #1 Theme Park and Children’s Media Company Brings Thousands of Hours of Top-Rated Programming to American Audiences Cinedigm announced a partnership with Fantawild, China’s Largest Theme Park Operator and the Top producer of Children’s Animation in Asia, to launch a new global streaming service featuring thousands of hours of the company’s widely acclaimed animated series. The Fantawild channel is planned for a launch in the second half of 2020 and will be available worldwide for linear and AVOD platforms…

Blockgraph Appoints Aleck Schleider as Chief Revenue Officer

Blockgraph is a joint venture between Comcast, Charter Communications and ViacomCBS to help marketers use audience insights for Advanced TV and Premium Video Advertising Schleider will lead customer expansion and platform monetization efforts Blockgraph, an industry-operated data platform that allows its users to provide insights to advertisers,  announced that it has appointed industry veteran Aleck Schleider as its first ever Chief Revenue Officer. The appointment follows the recent announcement that Comcast…

FreeWheel Integrates NBC Spot On’s OTT Inventory Into Its Strata Platform

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned stations) division announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced…

Zype Delivers On Demand Transcoding and Complete Video Infrastructure

Zype Provides Enterprise-Class Video Content Management and Distribution Solutions Zype, the infrastructure for digital video, announced its availability on Google Cloud Marketplace. Google Cloud customers now have access to Zype's OTT Video Platform; including Video CMS, Video CRM, Encoding, Playout, Content Delivery, and Video Connectors. Google Cloud customers can rapidly build and deploy streaming products and services through Zype's end-to-end platform. As companies increasingly search for a flexible and scalable…

Cinedigm and TwentyOne14 Media Partner to Launch A Multi-cultural Streaming Network

The New Entertainment & Lifestyle Network to be developed by Quincy Newell, Renowned Media & Entertainment Executive and Producer Cinedigm announced a partnership with renowned entertainment executive Quincy Newell and his company, TwentyOne14 Media, to launch a new, yet to be named, urban multi-cultural entertainment and lifestyle network. The network is slated to launch in the first quarter of 2021 and will be available in the US for linear and AVOD platforms on connected TVs, digital set-top boxes,…

LiveXLive Completes Acquisition of ‘PodcastOne’

PodcastOne Recorded Gross Revenue of $27.5 Million in Calendar Year 2019 and Generates Over 2.1 Billion Downloads Annually Acquisition Brings Norman Pattiz and an Experienced Advertising Sales Team, Established Roster of Major National Brand Advertisers, New Distribution Channels and Podcasts from Adam Carolla, Mike Tyson, Shaquille O'Neal, Tip "T.I." Harris, and More Plans to Launch New Vodcast Network Called 'VodcastOne' Including PodcastOne, the Company Currently Has Cash and Restricted Cash of Approximately $18.5…

Wildbrain Spark Launches Direct Advertising in the US – Charles Gabriel to Lead Sales Efforts

Our Premium Kids AVOD Network Reaches 40% Of Kids Under 13 in the United States WildBrain Spark, the digital media division of WildBrain—one of the world's largest independent kids' and family entertainment companies—has appointed Charles Gabriel to the newly created position of Vice President and Head of US Advertising Sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain's digital AVOD sales efforts to its current partners, US media agencies and US brands…

83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia, the television industry’s largest independent local cross media management company. Based off US responses of Viamedia small business customers and local agencies nationwide, the results…

Nexstar Digital Streamlines OTT, Display and Video Ad Purchases Through an Agreement With FreeWheel

Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Digital Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, Inc., the largest local television broadcaster in the United States, announced today that it has entered into a multiyear agreement with FreeWheel, A…

Cinedigm’s Matchpoint Platform Announces Expansion

Cinedigm today announced the expansion of its automated distribution capabilities to include more than thirty OTT and digital platforms via the company’s software-as-a-service platform, Matchpoint Dispatch. Additionally, the company announced the launch of new AI-based scene analysis and metadata enrichment capabilities that enable customers of Matchpoint to automatically generate contextual image-based metadata, identify nudity/profanity for compliance edits, create localized language versions, and via AI detect and…

605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic Outcome-Based Planning of Linear and Cross-Channel Campaigns 605, a leading television measurement and analytics company, today announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior. 605 IMP4CT…

LiveXLive And Baeble Music Enter Into A Content, Distribution And Revenue Share Agreement

Over 1,000 Hours of Content from Baeble Music Expands LiveXLive's Channel Offering Deal Expands LiveXLive's Distribution Reach to 35 Platforms, including Apple TV, Android TV, Comcast X1, Roku, Samsung TV, XUMO, and XBox and Increases Revenue Potential  LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that LiveXLive will distribute its content across the Baeble Music platform, including LiveXLive's unique and exclusive…

Cinedigm Partners with SpringServe for its Ad Serving Platform

Partnership provides Cinedigm with SpringServe’s advanced ad management platform for OTT video advertising Leading independent entertainment studio Cinedigm has announced a strategic partnership with SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). With the agreement, SpringServe will become the primary ad framework for Cinedigm’s growing portfolio of free ad-supported streaming television channels. This partnership with SpringServe will allow Cinedigm to better manage and more…

Endemol Shine Launches Entertainment Channels on VIZIO SmartCast

24-Hour Streaming Channels Available Free to VIZIO SmartCast U.S. Customers – Including Deal or No Deal, Wipeout and More TV and Digital Favorites Global content creator, producer and distributor Endemol Shine Group announced a strategic content partnership with VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company. Top entertainment channels from Endemol Shine’s extensive library will be available, free to millions of VIZIO SmartCast users across the U.S. As a result of the streaming video…