Banner Before Header

TechBytes with Andries de Villiers, General Manager, Near

Andries de Villiers General Manager, Near Location data is turning out to be the latest tool for marketers to target customers online and offline more effectively. Near is one of the most powerful Ambient Intelligence Platform providing real-time information on places, people and products. We spoke to Andries de Villiers, General Manager, Near to understand how location data can help brands better connect with their customers.MTS: Tell us a bit about your role at Near and how you got here? Andries de Villiers: After…

Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners

Exclusive Audiences Combine Predictive And Behavioral Consumer Data For Precise Ad Targeting Real-world location intelligence provider Gravy Analytics and predictive consumer marketing data firm AnalyticsIQ announced their partnership in creating new, innovative digital audiences. By blending AnalyticsIQ's predictive data with Gravy's consumer behavioral data, marketers can now connect with high-value consumers, including affluent, in-market consumers and business owners, via programmatic advertising campaigns.…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

TechBytes with Apu Kumar and Roger Holenweger, LotaData

(Left) Apu Kumar Founder & CEO, LotaData (Right) Roger Holenweger Principal Engineer, LotaData Getting to the Ground Truth about GeoMarketing. LotaData is a 2-year new company in San Francisco, California. They pioneered the field of "People Intelligence". LotaData harnesses the power of AI to provide geo-analytics and deep insights for the connected mobile world. We got chatting with their Founder & CEO, Apu Kumar and their Principal Engineer, Roger Holenweger about the inner workings of location-based…

Cuebiq Appoints Brad Piggott as SVP of Sales for the Central Region

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the US, has expanded its sales operations to the Central region and appointed seasoned sales leader Brad Piggott as SVP of Sales for the region. In this newly created position, Piggott will work closely with the company’s Chief Revenue Officer, Michael Della Penna, to accelerate the company’s aggressive growth plan and strategy to expand its location data and analytics offerings across the Central region. “We’re…

Cuebiq Introduces New IoT Audiences, Giving Marketers Insight into IoT Device Usage Data

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the US, is introducing new IoT Audiences to help marketers capitalize on the wave of IoT data and the emergence of connected devices. With an estimated 13 IoT devices per US consumer*, Cuebiq’s new IoT audience data gives marketers better visibility into which specific IoT devices consumers use. This new data can be used on its own for cross-platform audience targeting or layered onto Cuebiq’s existing location data to derive…

Interview with Apurva Kumar, CEO – LotaData

"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) We are data nerds. We honestly did not set out to start a martech company. We set out to analyze data to understand how people interact with the real world. This led to the birth of “People Intelligence”, a whole new genre of martech that leverages mobile location to get insights about people. My core team has deep experience in…

InMarket Selects OmniSci To Provide Accelerated Geospatial Analytics

OmniSci Platform Allows Leading Multinationals in Retail, CPG, Automotive, and Financial Services to Visualize and Explore Massive Amounts of Location-Based Data in Milliseconds InMarket, the leader in 360-degree consumer intelligence and real-time activation, has chosen OmniSci as a key visualization partner. With OmniSci’s accelerated analytics at its core, InMarket clients can explore and map terabytes of data at the speed of curiosity, to better understand local consumers and build precise audiences that drive foot…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qualtrics (Customer experience), Nuxeo (Content), Vonage (Unified Communications), Informatica (Data Management), and Digital River (E-commerce). Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration Qualtrics, the leader in customer experience and creator of the experience management category, announced enhancements to their Voxpopme integration,…

Peacock Strikes Content Licensing Agreement with ViacomCBS

Expands Library Catalog with Ray Donovan, The Affair, Charmed, Undercover Boss, The Game, Everybody Hates Chris and Real Husbands of Hollywood Paramount Movies to Stream on Peacock Include The Godfather Trilogy, American Beauty, Catch Me If You Can, Old School and Seabiscuit Content will also continue to be available on ViacomCBS platforms Peacock, NBCUniversal's new streaming service,  announced an agreement to license popular Paramount movies and TV shows from the ViacomCBS library. Hit series including Ray Donovan, …

iClick Interactive Wins Big Data Award at Singapore Business Review Technology Excellence Awards 2020

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review's ("SBR") second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore's dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of…

Informatica Unveils Data Management Innovations That Drive Business Continuity and Value

Cloud-Native Innovations Accelerate Cloud Analytics, Cloud Modernization, Data Governance, Data Privacy, and Business 360 Initiatives Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform™, powered by Informatica's AI-powered CLAIRE™ engine. Today's release includes the introduction of a privacy analytics dashboard for reducing the cost of compliance with laws like the California Consumer Privacy Act (CCPA) and Europe's General Data Protection Regulation (GDPR),…

Naver, Leading Online Search Platform in South Korea and Creator of the LINE Messenger App, Deploys Bright Pattern

Naver search platform, the creator of LINE, Asia-Pacific's leading messenger app with over 600 million users, uses Bright Pattern Contact Center for remote workforce Naver, frequently referred to as 'the Google of South Korea' and creator of a top APAC messenger app, has deployed contact center software partner, Bright Pattern. Naver is the creator of the top messenger app in Asia-Pacific, used by over 600 million users including 25 million in the US. Naver is also the leading online search engine in South Korea, handling…

StrategyBox Announces $2 Million In Seed Financing To Make Customer Journey Mapping

StrategyBox, a marketing analytics platform that makes it easy to understand what marketing activities drive sales, has closed a $2 million seed round with Fuel Ventures of London, England. This investment is a first in Canada for Fuel Ventures. Mark Pearson, General Partner of Fuel Ventures, said, “Our team sees StrategyBox as the future of marketing reporting. They show a company the journey a customer takes from first touch to sale. Then provide AI-powered recommendations on what content, ads and activities most…

Weatherford Wins Two Crystal Awards for Marketing Communications Excellence

Weatherford International plc announced it was awarded two Crystal Awards for Marketing Communications excellence by the American Marketing Association (AMA). The winning campaigns were awarded to Weatherford in the categories of Best Marketing Campaign for ForeSite® Flow and Best Special Event Marketing for the Victus™ automated managed pressure drilling (MPD) riser system. Weatherford helps customers to transform their operations using both of these oilfield technologies: ForeSite Flow is the world's first full-range,…

Seismic and Vertical IQ Partner to Empower Banks with More Personalized Client Interactions

Integration Relies on Seismic LiveDocs® Technology and Vertical IQ's Rich Industry Intelligence to Automatically Generate Insightful, Custom Content for Any Industry Seismic, the industry-leading and award-winning sales enablement platform provider, has partnered with Vertical IQ, an industry intelligence solution that readies sales and marketing professionals with the insight needed to win, grow and retain more business. Bankers can leverage Vertical IQ's industry intelligence and Seismic's dynamic content automation…

Canon Solutions America, Inc. Announces “Check-In Online” For Safe Re-Entry

To help organizations welcome back employees and visitors safely, Check-In Online surveys and reports on the health status of anyone that may have been exposed to the COVID-19 virus Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced it is making available a cloud-based, simple and affordable solution that can help organizations ease the challenge of safely granting access to their facilities.Check-In Online, leveraging eForm technology, makes it possible to create a secure,…

Capture2Proposal Names Former Unanet Marketing Executive, Richard Hayden, as VP of Marketing

Capture2Proposal, GovCon's leading Market Intelligence & Pursuit Platform, welcomes Richard Hayden as its Marketing Vice President. With more than 25 years of experience leading marketing efforts at software companies located in the United States and Europe, Richard is well versed in accelerating B2B business growth. Most recently, Richard worked at Unanet, a leading provider of Cloud ERP solutions for government contractors, where he led the marketing and product management teams. Under his guidance, Unanet experienced…

Three Strategies to Transform Your Retail E-Commerce Business

The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside pickup now dominate the conversation. In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies that reduce time-to-market and create engaging content that lead customers to shop online. Here are three strategies that focus on delivering great customer experiences that strengthen customer…

SmartBug Media Named to HubSpot’s Partner Advisory Council for the Second Year in a Row

HubSpot's Top-Rated and "Elite Tier" Partner Looks to Add Valuable Insight to Help Guide the Future of Its Global Partner Program SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has been named to HubSpot's Partner Advisory Council (PAC) for the second year in a row. As part of a highly select group of…