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Study: Social Media Has the Least Influence on Retail Technology Purchases

Research from CCgroup Reveals the Biggest Influences on Technology Vendor Selection by Major UK Retailers Insight driven Tech PR Agency, CCgroup, released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that…

Yext Study: Only Eight Percent of Marketers Believe Their Organization’s Brand Management Strategy is Completely Effective

Research Highlights How AI-Based Search Technology Is Impacting Marketing Strategies and Why so Many Businesses Are Falling Behind Yext, Inc., the leader in digital knowledge management (DKM), announced the results of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group, surveying 400 marketing decision-makers from organizations across the United States. New advancements in AI-based search, including voice search, are fundamentally changing the way people…

Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

SurveyMonkey Launches Visual Themes and Layouts that Deliver On-Brand Survey Experiences

Easy-To-Use Customization Features Improve Survey-Taking Experience with Options to Add Branding, Imagery, Colors, and Themes SurveyMonkey, a leading global survey software company, announced the launch of enhanced survey features that give customers the power to create a more engaging survey experience by adding branding elements, new layouts, colors and much more. “With our new themes, customers can create beautiful on-brand surveys by leveraging elements like vibrant colors, hero product shots and layouts that will…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…

Bounteous Announces Expanded Google Training Program

Additional Courses Will Bring Comprehensive Educational Offering to Digital Marketers Bounteous, a Google Marketing Sales Partner and leader in creating big-picture digital solutions, announced an expansion to its public training program. New courses in enterprise products Google BigQuery and Google Display & Video 360 and a quickstart course for Google Marketing Platform products will make their debut in Spring 2019. The new courses will bring a more complete educational offering to digital marketers with advanced…

Ace Metrix Releases Standout Super Bowl LIII Ads

Based on Emotional Impact from Consumer Generated Data Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world viewers all across the country. @Ace_Metrix releases lists for standout Super Bowl LIII ads based on emotional impact from consumer generated data “The day after the Super Bowl seemingly everyone wants to put out a…

SEO for Startups: How to Grow Your Organic Traffic in Six Months

You’ve taken your startup off the ground and maybe even have a small team. Search engine optimization for your website wasn’t a priority till now. But you know very well that it’s what will help you bring traffic, turn visitors into leads, increase revenue, and build authority. But how do you do SEO as a startup? If hiring an SEO specialist is out of the question, you have limited resources and need to get your first customers soon. You don’t consider yourself tech-savvy in this category, so what else can you do? Don’t…

MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn

"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready to create immediate value to the customer base." Tell us about your role and journey into technology. What made you join LogMeIn? I currently lead a team of talented and passionate marketing professionals at LogMeIn. I’ve been in the tech industry for more than 25 years leading marketing teams at both small and large organizations, and now I…

Prediction Series 2019: Interview with Nicholas Wootten, SVP of Marketing, Billups

Tell us more about your role at Billups and what the company is doing to transform the out-of-home experience through technology. I recently joined Billups as SVP of Marketing & Innovation. The out-of-home (OOH) industry is going through its largest transformation in technology and user adoption, so I was very excited to lead product adoption and growth for the largest, independent OOH technology and managed services company in the US The Billups Outdoor Advertising Platform (DSP) helps clients execute smarter OOH…

Twilio Completes Acquisition of SendGrid

Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of SendGrid, Inc., the leading email API platform. This follows approval by the stockholders of both companies at separate meetings on Jan. 30, 2019. This transaction is valued at approximately $3 billion. Based on the closing price of Twilio Class A common stock on Jan. 31, 2019 and the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, SendGrid…

Deloitte’s ‘Tax in 2020’ Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience

Initiative Reinforces the Business' Commitment to Helping Clients Navigate a Complex Tax Landscape with Innovative and Flexible Solutions That Deliver Insights and Value Deloitte shared more details of its global 'Tax in 2020' initiative, a three-year digital transformation plan launched in 2018. The plan is anchored by its unprecedented investment in building a seamless global tax experience for its clients. Tax in 2020 is focused on reimagining how clients navigate the increasing change and complexity in the tax…

Poshmark Announces Findings from First-Ever Social Commerce Report

The Poshmark Community Shares an Average of 18 Million Listings Every Day, Powering a Sale Nearly Every Second Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, announced the findings of its latest report, "A Year in Social Commerce." The report illustrates how social commerce has emerged as a powerful new retail model, creating highly engaged communities around shopping and selling. Gathering data from billions of social interactions and millions of transactions that take…

Prediction Series 2019: Interview with Peter Gillett, CEO, Zuant

What opportunities and challenges did you and/or Zuant identify at the start of 2018 and have things worked out as planned? Well, the big one here, of course, has been GDPR. By the start of 2018, we were already 18 months into the complete redesign of Zuant’s server-side having seen this as an opportunity to add a lot of other data management facilities along with the requirements of GDPR. This really has been one of our biggest projects, and total elapsed time has been about three years. But we now have a very…

Super Bowl 2019: Interview with Scott Ings, VP of Product, Apptimize

Tell us about your role at Apptimize and the team/technology you handle. I joined Apptimize as VP of Product this past June. In my role, I work with the product team to understand what our customers want out of our platform, help them find new ways to leverage the data at their fingertips, and then work with developers to build and ship new features. What is the overall state of Mobile Marketing in the tech industry? Mobile Marketing tends to be a blanket term that includes everything from advertising on Facebook and…

Brand-Building in a Highly Competitive Industry

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention  the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people. This is testimony to the fact that irrespective of market competition—and how many products a customer uses—there’s only space for a few brands in a customer’s mind when it comes to spontaneous brand recall. This idea holds across diverse products and consumer groups. Marketing…

Asia Pacific Has Some of the World’s Most Connected, Mobile and Social Digital Users

We Are Social and Hootsuite’s Digital 2019 Report Also Finds 86% of Singaporeans Now Online, 76% Active on Social Media and Mobile Subscriptions – Amongst the World’s Highest We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital 2019 report, examining social media and digital trends around the world. Delving into data from more than 230 countries and territories, the 8th annual report finds internet users in Asia Pacific grew…

Prediction Series 2019: Interview with Hagai Shechter, CEO, Fraudlogix

How big is your Marketing and Sales team? Our marketing team is under 10 — a majority of our team is dedicated to data science and development. What opportunities and challenges did you and Fraudlogix identify at the start of 2018 and have things worked out as planned? The digital advertising industry is constantly evolving and 2018 saw new challenges around GDPR and ads.txt implementation. We addressed GDPR by adjusting our products to comply with the regulation. Additionally, ads.txt implementation…

MarTech Interview with Daniel Kushner, CEO, Oktopost

"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into Social Media Marketing. What inspired you to start a Social Media Monitoring company? In my previous role, I was the VP Marketing of Nolio, an application release automation company. All the demand gen channels we were using were measurable — all but one: organic social. I was reporting to the CEO, and he always asked me the same question:…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…