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Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

AO.com Builds 360-Degree Single View on MongoDB Atlas to Improve Customer Experience, Fight Fraud and Comply with the GDPR

DevOps Culture and MongoDB Atlas Help Build New Platform in Less Than Six Months In a bid to fight fraud and become GDPR compliant, online electricals retailer AO.com built a single customer view platform on MongoDB Atlas, the fully-managed database as a service offering from MongoDB, Inc., the leading modern, general purpose database platform. Delivered in just a few months, the platform is pulling in all of AO.com's disparate data sources and data silos into one location where it can easily be accessed, managed and…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent…

CRM Amplify Demonstrates Success in Boosting Lead Conversions Across Multiple Industries

Any Business Generating Online Leads can Harness Innovative Sales-Optimization Solution which is Compatible with All Leading CRM Platforms Converting leads into actual sales has long been a frustrating process because the overwhelming majority of sales leads never end up buying anything, no matter how much time, manpower or expense is dedicated to the effort. By eliminating time-consuming pursuit of leads that data analysis shows are unlikely to ever become customers, CRM Amplify has demonstrated the ability to…

Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth

Business Development Strategist, Paul Roscoe, and Executive Sales and Marketing Leader, Dean Perry, Join Executive Team Atomic Reach, an AI-enabled content intelligence platform, announces Paul Roscoe as Vice President of Business Development and Strategic Partnerships and Dean Perry as Vice President of Sales. On the heels of a $3.4 million bridge equity round, Atomic Reach continues to aggressively build out its team, hiring 10 employees in the past 12 months, bringing the company to a total of 21 employees. Roscoe…

BorderX Lab Opens New York City Office and Taps Nancy Zhang as Manager and Head of Partnerships

Cross-Border E-Commerce Company Bolsters Efforts to Sign International Fashion Retailers and Brands to Its Beyond App for Sale of Products to Consumers in China Cross-border e-commerce tech company BorderX Lab, Inc. has opened an office in New York City to increase its presence in the New York fashion and apparel industry and help raise visibility for its Beyond app. BorderX Lab's Beyond app is the leading cross-border e-commerce solution for western brands and merchants targeting the explosive global middle-class…

Jornaya Joins Prestigious Inc. 5000 for Second Year in a Row

Inc. Magazine Unveils Its 37th Annual List of America's Fastest-Growing Private Companies For the second year, Jornaya joined the Inc. 5000—Inc. magazine's most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at independent small businesses, often considered the most dynamic segment of the American economy. Of the tens of thousands of companies that applied to the Inc. 5000, only a fraction have made the list more than once—only one in three have made the list…

Verimatrix Shortlisted for 2018 IBC Innovation Awards, Named Two-time Finalist for this Year’s CSI Awards

Company Recognized for New Capabilities of Vtegrity and Verspective Intelligence in Addition to Collaborating to Bring TV Everywhere to Africa Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has been shortlisted for this year's IBC Innovation Awards and named a two-time finalist for the CSI Awards, both to be presented at IBC 2018. Alongside Econet Media, AWS Elemental and Roku, Verimatrix is being recognized by the IBC Innovation Awards for bringing TV…

Franchise 500 Brands Rank Fishman PR as No. 1 Public Relations Firm in Franchising

Franchise PR Firm Earns Top Spot in Entrepreneur Magazine's 'Best in Service' Supplier List Fishman PR, a national agency specializing in PR, content marketing and social influencer relations to help franchise brands grow, has been recognized as the top public relations firm for franchise companies in Entrepreneur magazine's inaugural "Best in Service" ranking of top franchise industry suppliers. The industry-leading agency, founded in 1991, was ranked by franchisors as the No. 1 public relations firm in the space in…

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

Bidalgo Taps Mobile Marketing Veteran Rishi Shiva as Chief Marketing Officer

Bidalgo Has Hired Former Nanigans and MZ Executive to Lead Its Global Ambition Bidalgo, a leading provider of mobile marketing automation software and services for app developers, announced it has hired Rishi Shiva as Chief Marketing Officer. Rishi Shiva, a self-described "Growth Hacker," has an impressive background. An industry veteran with more than 18 years of experience as an entrepreneur and corporate executive, Shiva's first order of business is to develop the marketing framework and oversee Bidalgo's…

How America’s Top Marketers Are Making Progress on the Advancement of Women

Let’s face it, our industry is going through a major transformation. While progress is being made for women in the workplace, this is go time- not time to rest on our laurels, and be satisfied with our achievements.  Lean In, #TimesUp and #MeToo are more than marketable phrases and hashtags — they’ve evolved into supercharged movements. And companies are listening. In the wake of these national discussions, the onus is on leaders to practice what they preach and ensure that gender, inclusion, and the advancement of women…

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Artesian Enables BT Local Business to Accelerate Sales Orders BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year Brainshark’s AI-Powered Engine for Sales Coaching Wins Gold Stevie® Award in 2018…

Gen Z: 5 Public Companies Being Driven by Kids & Their Moms

If you're used to parents of toddlers asking their kids whether they want to go to the park or the pool, to drink apple juice or water, or to play baseball or soccer, you won't be surprised to hear that parents rely on their children's opinions. Kids, arguably the best salespeople in the world, have incredible influence on their parents' shopping decisions. In many cases a kid's ability to influence a parent outweighs that parent's desire to purchase something for themselves. A study by Millennial Marketing found that kids…

PowerPost Named to Top 10 MarTech Startups – 2018 by Marketing Tech Outlook

PowerPost has been selected to the list of Top 10 MarTech Startups – 2018 by Marketing Tech Outlook magazine. PowerPost is a first-of-its-kind Virtual Content Newsroom, an AI-driven content creation platform that turns brands into Power Publishers. Now you can access premium content and exceptional brand journalists to lessen dependence on expensive agency fees and ineffective paid advertising. The PowerPost tool features Atomic Content Technology allowing brands to syndicate (atomize) a single piece of content to…

Lucidworks Puts Partners First With New Partnership Program to Deliver Powerful AI Solutions to the Global 2000

Lucidworks’ Global Network of Partners Will Deliver AI-Powered Search and Data Discovery Solutions to Their Customers Around the World Lucidworks, the leader in intelligent search and discovery, launches its global partner program with an emphasis on putting every partner’s success first. The new program includes comprehensive training and certification by Lucidworks, plus extensive practice with the Fusion platform from real-world projects to ensure the highest-quality implementations for customers across all industries.…

Amazon Advertising Inventory Now Available in 4C’s Scope Platform

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…