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Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

The End of Interruption: IAB Rolls out New Advertising Best Practices

Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at people. Consumers are increasingly taking back control. For one, they are becoming less tolerant of annoying ads. 71% of Americans say ads are more interruptive than ever. Cue the rise of everything from ad blockers to paid streaming services. This shift means that brands must rethink their approach to reaching consumers. Eyeballs alone are no longer enough. Research and consumer behavior all point to the fact that…

The Privacy Paradox and the Marketer’s Dilemma

2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy is on your mind not only because of your job function but also because you’re human! Like many, you’re probably concerned about your own online privacy and not altogether confident that you’re taking the necessary precautions to protect it. Read More: Risky Business: Navigating Privacy and Compliance in a GDPR World The disconnect between people’s desired privacy and marketers’ assumptions has…

Spotify Reviews Its Ad Platform and Tells Us What’s Next

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What's Next’ with Their Ad Platform McDonald's, Samsung and BMW are some of the biggest names that have benefitted at scale from Spotify’s Ad Platform. Ad Studio, as Spotify likes to call it, was launched for businesses of all sizes in September 2017. From that point till date, thousands of SMBs have leveraged Spotify to connect with the right audience…

Merkle Releases Its Q4 2018 Digital Marketing Report

Report Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also provides insights into the performance of major industry players such as Google, Facebook, Amazon, Bing, Yahoo, and Instagram. To provide additional detail on…

New O’Reilly Report Explores Tools and Best Practices for Advanced Analytics and Artificial Intelligence

Global Survey Sheds Light on Evolving Data Infrastructure as Enterprise Organizations Get Serious about Machine Learning and AI O’Reilly, the premier source for insight-driven learning on technology and business, announced the results of its “Evolving Data Infrastructure” survey, which explores the tools companies are using for their advanced analytics and Artificial Intelligence (AI) projects – and the best practices they have acquired along the way. #DataInfrastructure research by @OReillyMedia finds companies…

API Fortress Plug-In for Kong Allows Developers and QA Testers to Record and Mock Live API Calls

Expedite the Delivery of New Microservices While Maintaining Quality with API Mocking with Kong API Fortress has been a leader since 2016 in continuous API testing, providing a complete suite of cloud or on-premises tools for agile development and CI/CD workflows. Today, API Fortress announces a new plug-in to capture live API calls and create mocks by leveraging the Kong microservices API management platform. As a global leader in open source API and microservices management, Kong joins the API Fortress ecosystem…

The 10 Most Popular Things for Teens in 2019

Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

Tell us about your role and journey into technology. What galvanized you to found my6sense? I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively. My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…

Interview with Yoav Schwartz, CEO, Uberflip

"Whether you’re selling insurance, technology or anything in between, marketers’ ability to engage with their prospects in personalized ways makes all the difference between failure and success." Tell us about your role and journey into Content Experience. What drove you to establish Uberflip? Randy Frisch (CMO and Co-Founder) and I started Uberflip with a clear goal to simplify the web for marketers, helping them create beautiful, trackable web experiences from their content without needing to involve IT. That’s paved…

Sabre Reveals Consumer Trends to Shape Guest Expectations in 2019 and Beyond

Sabre Corporation, the leading technology provider to the global travel industry, released a study in partnership with TrendWatching, global consumer trends and insights experts, which reveals the top consumer trends that will shape the hospitality industry in 2019 and beyond. “The hospitality industry is always reinventing itself, constantly adapting to the changing expectations of travelers,” said Clinton Anderson, president of Sabre Hospitality Solutions. “As a result, digital transformation has become a rising…

Nuxeo Announces the Latest Edition of Its Modern Content Services Platform

LTS 2019 Features a Fully-Trainable AI Framework, Intelligent Integration and Content Federation Improvements, and More Nuxeo, the leading cloud-native Content Services Platform (CSP), announced the immediate availability of LTS 2019, which delivers the latest features and functionality to the low-code Nuxeo Platform. With major enhancements in areas such as artificial intelligence (AI), integration to leading productivity and creative applications, and extended content connectivity options, LTS 2019 reinforces Nuxeo’s…

Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019

All Segments Forecast to Exhibit Growth in 2019 Despite Recession, Brexit Threat Worldwide IT spending is projected to total $3.76 trillion in 2019, an increase of 3.2 percent from 2018, according to the latest forecast by Gartner, Inc. Gartner: Global IT Spending to Reach $3.8 Trillion in 2019, up 3.2% from 2018 “Despite uncertainty fueled by recession rumors, Brexit, and trade wars and tariffs, the likely scenario for IT spending in 2019 is growth,” said John-David Lovelock, research vice president at Gartner.…

2019: The Year AdTech Will Drive a Content Delivery Overhaul

A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries to regional TV series that see huge success in their own country but struggle to gain visibility abroad, international audiences regularly miss out on video they’d value. Some effort has already been made to address this, but often it’s based on bringing premium content that already touches millions to new markets. In 2019, though, it’s time for niche and regional content to experience a…

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%) find video ads most frustrating when browsing online, according to a new consumer survey by Visual Objects, a portfolio website that showcases work from top creative firms from around the world. About one-third of people (30%) say video ads that interrupt streaming are most frustrating,…

RICOH Tours Adds Advanced Online Advertising Technology in Its Platform

New Feature Doubles Online Advertising Conversion with 360° Ads RICOH Tours, one of the fastest growing solution providers in real estate technology adds a new and industry’s only feature to the RICOH Tours virtual tour platform. The advanced online advertising technology allows real estate professionals to display targeted 360° interactive banner ads for their listings and businesses leading to improved advertising performance. The 360° interactive banner ads appear on web and mobile websites based on consumers’ location…

Performance Marketing Goes Social

It's no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI. Authenticity is key when it comes to selecting influencers and partners to promote your brand.…

How Can App Developers Maximize Their App’s Revenue?

There has been a fundamental shift in the way users consume content today. Mobile users have gradually moved away from using their mobile browsers to focus on a wide range of apps across various verticals. This affinity towards in-app has changed app developers’ perception towards different monetization strategies. App developers who keep up with the evolution of the best practices will definitely tap into a fast-growing revenue stream in the future. We, at Chocolate, recently released our report ‘App Monetization Secrets…

Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It

A New Book Reveals the Truth in the Digital Marketing World The founders of marketing agency, Metric Digital, have released their new book, Badvertising. Anybody who has been paying attention knows that the marketing agency world has been crumbling under the weight of its own bloated fraud, and Badvertising is an expose on how bad the problem is for a group of marketers who have worked from small startups to some of the largest companies in the world. Kevin Simonson, John Pellinghelli, and Ryan Markman wrote this…

Prediction Series 2019: Interview with Harry Kargman, Founder and CEO, Kargo

What are the major mobile ad trends that dominated the industry in 2018? Have there been any surprises? Fighting ad fraud and ensuring quality is a major industry priority. Kargo’s ads.txt compliance is a major step in the right direction in this regard, especially as they became something of an industry leader as a result. Brand safety and assuring quality across outlets has also become a major focus. Distrust of the duopoly continued from 2017 into 2018, with numerous stories around Facebook’s sloppy reporting and…