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Deltadna Launches ‘Advantage’ Ad Management Service Delivering Unrivalled Access to User-Level Data

New service gives F2P game makers total control of their ad strategy and the power to calculate true player LTV   Deep-data analytics and player marketing company, deltaDNA, today launched AdVantage - a brand new ad management service designed to give game developers unrivalled access to real-time ad revenue and in-app purchase (IAP) data, for total control over their ad strategies. In Free-to-Play games, accurately calculating the Lifetime Value (LTV) of players is vital for understanding how a mobile game is performing.…

SDL Partners with Tagence to Offer Organizations Structured Environment to Create, Manage and Deliver Content

SDL Tridion Docs Removes Complexities Involved with Managing Content Supply Chain, Reducing Content Lifecycle from Months to Just a Few Days SDL, a global leader in content creation, translation and delivery, has partnered with Tagence, Inc., experts in helping federal, state and local government and private sector organizations manage data and content globally. Together, SDL and Tagence will enable governments and enterprises to rapidly create, manage and deliver content within a structured authoring environment, based on…

Teikametrics Introduces Masterclass on How to Start an Amazon Business

Free 60-minute video course provides comprehensive, practical training for launching products and independent brands on Amazon  Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced its new video-based Amazon Product Launch Masterclass. The nine-part, 60-minute video course goes through the essential steps involved in starting to sell successfully on Amazon, and it is offered at no cost to all interested sellers and entrepreneurs. The…

Infor Continues to Enrich Customer Experience with Infor Concierge Portal

Newest iteration of Infor Concierge has more power, brand-new look and feel Infor, a global leader in business cloud software specialized by industry, announced significant updates to Infor Concierge, a powerful, self-service solution for customers designed to provide holistic access to relevant Infor resources. Developed in partnership with the Infor Customer Experience Board — a global board of customers representing multiple products who work closely with Infor to deliver customer experience improvements — the latest…

Mindtree Celebrates 20 Years of Continuous Innovation and Client Service

Key anniversary marked by global office expansions, strengthening culture and award recognitions Mindtree this week celebrates 20 years of providing agile and collaborative technology consulting and services for enterprises looking to improve business operations and embrace digital transformation. From its humble beginnings on August 18, 1999, the company has steadily grown into an organization relentlessly committed to client service driven by forward-looking perspectives. Mindtree now has 346 active clients and 37…

SAS Sees 105% Growth in AI Revenue, Per Analyst Report

SAS ranks second in revenue in 2018 for artificial intelligence (AI) software platforms While the overall artificial intelligence (AI) market saw steady growth last year, SAS experienced growth at a rate nearly four times faster than the overall market, at 104.6% according to the IDC report, Worldwide Artificial Intelligence Software Platforms Market Shares, 2018: Steady Growth — Moving Toward Production. SAS ranked second overall in 2018 in the AI software platforms category. "SAS had impressive growth in the artificial…

Bigtincan Recognized by Key Industry Organizations as Leader in Sales Enablement

AI-powered sales enablement platform, recognized for second year by MarTech Breakthrough Awards, named a Customer Sales and Service World Awards “Gold Winner” and listed as top AI sales solution by Selling Power Bigtincan, the leader in mobile, AI-powered sales enablement automation, was presented with the MarTech Breakthrough Award for “Best Sales Enablement Software for SMBs” for the second year in a row. Additionally Bigtincan was recently named a “Sales Automation Solution” Gold Winner, “Cloud Computing/SaaS Product…

SugarCRM Hires Veteran Software Executive John Donaldson as Chief Financial Officer

SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the addition of John Donaldson as Chief Financial Officer, reporting to Sugar CEO, Craig Charlton. Donaldson brings to Sugar more than twenty years of financial management and investment banking experience. “We’re excited to bring John’s wealth of experience to the executive team to help Sugar continue its accelerated growth strategy,” said Charlton. “He’s an entrepreneurial and transformational finance and operations…

Vcinity Turns the Cloud Upside Down With Its New Software Only Ultimate X Product

Vcinity, Inc., the only company that enables applications to access data over vast geographical distances with local performance, announced the expansion of the Ultimate X (ULT X) product line with the addition of the software only product: ULT X-1000v. The new ULT X-1000v product can be deployed in virtual environments and is especially suited for remote, edge and private, public or hybrid cloud applications. With the addition of its new software only Ultimate X product, Vcinity empowers customers to fully leverage the…

TechBytes with Alex Griffis, SVP of Product at 250ok

Tell us about your role and the team/technology you handle at 250ok. My role is primarily focused on defining the Product vision, its roadmap, and the strategic requirements to align our Product strategy with customers’ goals. From conception through launch, I work closely with engineers, marketers, and stakeholders to define what we’re building and why we’re building it. It’s an incredibly rewarding mix of interfacing with customers, planning development sprints, coordinating pilot programs, and working with Business…

Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

New round is Uniphore’s largest to-date; one of the biggest in conversational AI in recent months Uniphore, the global conversational AI technology company, is gaining momentum and announced it raised $51M in Series C funding led by March Capital Partners, with participation from Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, plus other investors. The new round of funding is Uniphore’s largest to date and marks one of the most substantial funding rounds in the…

Vendasta honored with Bronze Stevie Award for Company of the Year

Canada-based SaaS business among top international software companies Vendasta is proud to receive a bronze Stevie Award for Company of the Year in the Computer Software category as part of the 16th Annual International Business Awards (IBA). The IBA honors individuals and organizations worldwide. Nicknamed the Stevies for the Greek word ‘crowned’, the awards will be presented to winners at a gala banquet in Vienna, Austria on Oct. 19. Marketing Technology News: SRAX Announces Growth of SRAX IR Platform and Enhanced…

Skupos Becomes Largest C-Store Data Network in the United States

Skupos announced that its digital platform grew beyond 9,200 stores and is now the largest connected network of convenience stores in the United States. This announcement means that Skupos has more coverage than 7-Eleven, long the largest c-store group in America. Jake Bolling, CEO of Skupos, said “we’re proud to be trusted by thousands of owners and managers to connect their stores to distributors and CPG brands through our digital platform. It’s exciting to become the largest network of our kind in the country, but we…

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Certain, the industry leader in enterprise event automation, announced its newly redesigned Certain Conferences solution. With this new platform, marketers and event planners can manage large-scale events and conferences with ease, ensuring their speakers and attendees have a seamless experience while automating workflow and capturing valuable data to improve event outcomes. Today’s largest conferences are naturally complex, expensive and highly visible. Marketers need to make a lasting impression on their conference…

Pega Named a Visionary in Gartner’s Magic Quadrant for Enterprise Low-Code Application Platforms

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Enterprise Low-Code Application Platforms. In the report, Gartner evaluated 18 vendors of Enterprise Low-Code Application Platforms (LCAP) based on completeness of vision and ability to execute. In the report, Gartner says: "The enterprise LCAP market is growing strongly, due to continued demand for applications and a shortage of skilled…

Epson Robots Introduces AutomateElite System Integrator Program

Beneficial New Program Helps System Integrators Boost Sales; Provides Customers with the Best System Integrator Choices for their Applications Epson Robots, the #1 SCARA robot manufacturer in the world, announced the AutomateElite Authorized System Integrator Program as part of the Epson Advantage Partner Program. The authorized system integrators are hand-selected by Epson based on automation experience, technical competency, and Epson Robots portfolio expertise. The new program will help them grow their business…

Intema Reinforces Its Management Team With the Appointment of a New Chief Operating Officer

Corporation Looking to Optimize Its Organizational Structure for Future Growth Intema Solutions Inc., developer of eflyermaker.com, is pleased to announce the appointment of Claude Théoret as Chief Operating Officer of the Corporation. Mr. Théoret is also a member of Intema’s board of directors. “We are excited that Claude has also agreed to join us as Chief Operating Officer” “We are excited that Claude has also agreed to join us as Chief Operating Officer,” said Laurent Benezra, President and Chief Executive Officer…

5G Adoption Key to Succeeding with AI, IoT and Robotics

5G Adoption Will Drive Success with Emerging Tech, Says Globaldata. It Will Be a Catalyst in Driving the Adoption of AI, IoT, and Robotics Although it’s still early days to truly gauge the immediate impact of 5G technology on businesses, you should all embrace for a shinier future. The role of 5G on the world’s economy would be profound, especially in pushing the adoption rates of emerging technologies — Artificial Intelligence (AI), the Internet of Things (IoT), and Augmented Reality (AR). These emerging techs are…