Acquisition Marks Official Launch Of DAX Audio Advertising Platform in Canada Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based Audio Streaming Solutions Provider, …
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Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics,…
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Platform Enables Brands to Create Immersive and Expressive Voice Experiences That Drive Increased Customer Engagement and Opportunities for Monetization PullString, a leading provider of voice technology solutions, unveiled enhancements…
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Seasoned Marketing Industry Executive Joins Video Automation Company to Lead New Market Category and Accelerate Enterprise Adoption Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations,…
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BrightTALK Adds HubSpot Capabilities to Help Marketers Succeed with Their Webinar Campaigns HubSpot continues to be the most preferred Inbound Marketing Automation platform among Martech customers. Reason: Phenomenal customer success, and…
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As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies…
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Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long…
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100 Percent Viewable, Fraud-Free Marketing Environment Is First Step Toward Blockchain-Based Architecture MediaMath announced the release of the Guaranteed Viewable Market, which offers impression-level verification powered by…
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Salesforce.Org Pledges Grants to UK Non-Profit Organisations, School 21 and Ada, to Ensure Young People from All Backgrounds Are Future Ready Salesforce.org, the philanthropic arm of Salesforce announced $1 million in grants to School 21…
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Introducing forward-looking mobile advertising technology to the US marketplace that’s already benefited advertisers, carriers and consumers in Japan, SoftBank Corp.-funded innovator Cinarra Systems unveils VitalSight, the first known…
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"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be…
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It can be tempting to think that workplace innovation is a one-size-fits-all proposition. That at any given time, there’s one best way for people to work, so all you need to do is read the prevailing wisdom and then follow suit. Of course,…
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Impartner Achieves Highest Scores Possible in 16 of 26 Categories Including Recruitment/Workflows, Lead and Opportunity Management, and Deal Registration Impartner, the industry's best-selling, most award-winning pure-play Partner…
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Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns Zappi, a leading consumer-insights automation platform, and top market and advertising research and measurement company Survata, announced Ad Pulse, an always-on…
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Archer Venture Capital leads round of funding following ZypMedia's 4-year 100% CAGR growth ZypMedia, creator of the AI-powered, local-first programmatic advertising platform built specifically for media companies, announced the…
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Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via…
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Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports The internet today is a global medium acting as the primary source of…
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Agencies and Brands Can Combine Third-Party Data, with the Scale of Linear TV to Reach More Audiences for Growth Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV…
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Contextual Bandit – Part of the New Evergage Decisions Set of Algorithms – Factors in Offer Acceptance Probability and Value When Automatically Selecting the Optimal Visitor Experience Evergage, The 1-to-1 Platform company, announced…
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