Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing…
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Latitude Conference - Verizon Connect and Glympse, the pioneer of real-time location technology, have partnered to provide a richer, more data-driven mobile app experience. The new partnership will enable Verizon Connect mobile…
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SRAXmd, a leading healthcare focused ad-tech marketing company, announced that Ben Waldshan has joined the company as Executive Chairman of the Board of Managers and Stacey Hafers has joined as Chief Financial Officer of the Company. Ben…
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Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub.…
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Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In…
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Index Ranks Media Partners Based on the Completeness of Data Sent, Fraud, Quality, and Strength of Correlation Between Clicks and Installs Kochava Inc., the leader in measurement and attribution for mobile and connected devices,…
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SRAX Signs on as "Title" Sponsor of the IAB Data & Mobile Symposium in December Kristoffer Nelson, COO of SRAX, and principal of the company's wholly-owned subsidiary, BIG Platform, has joined the board of the IAB Data Center of…
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"The way to prepare for AI solutions is to identify where these conditions exist, examine, and create a good hypothesis for how to use data in optimizing outcomes."Tell us about your role and journey into technology. What galvanized you to…
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Marketing is no longer a matter of launching a campaign, monitoring engagement and waiting to review the results over a set period of time. Today, everything happens in real-time and, anything that brings marketing teams closer to the…
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YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video…
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When It Comes to Getting the Best Customer Service, New Genesys Study Shows 75% of Consumers Say a Human Is Needed While 76% Turn to Digital Self-Service Channels A nationwide survey conducted in August finds that 94% of US respondents…
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Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next…
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Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of…
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72 Percent Recognize the Benefits of Analytics but Only 39 Percent Use It to Inform Strategy ANALYTICS EXPERIENCE -- Nearly three-quarters of organizations (72 percent) claim that analytics helps them generate valuable insight and 60…
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SAP SE announced an expansion of SAP Leonardo Machine Learning capabilities based on its upgraded SAP Conversational AI service that will enable major companies to build increasingly sophisticated corporate chat bots easily. SAP also…
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Technology, Data and Industry Experts from Brand View, Clavis Insight, One Click Retail and Planetretail Rng Form the Foundation of New Business Ascential plc, the global specialist information company, announces the launch of Edge by…
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Eighty-Two Percent of Early AI Adopters Cite Positive ROI Enthusiasm for artificial intelligence is running high, with early adopters ramping up their investments, reporting substantial returns, and planning to invest in more projects,…
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Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 am, you have already used three or more mobile apps to…
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"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I…
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