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Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…

DemandBridge Announces Acquisition of Kramer-Smilko, Inc.

DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, today announced the acquisition of Kramer-Smilko, Inc. The acquisition furthers DemandBridge's commitment to empowering distributors/agencies with total quality control over their business, and the ability to maximize efficiency utilizing market-leading software and products. It also demonstrates the value of strategic partnerships and the commitment to providing the tools and expertise to enable their customers to grow. The…

Siftery Track Helps Companies Save Money and SaaS Confidently

Siftery launched Siftery Track to help businesses visualize and optimize their software expenditures. The product connects to an accounting system or other financial accounts and automatically generates beautiful visualizations of historic and forecasted spend by product, category, or team. “The rise of SaaS, the emergence of new software categories, and the fragmentation of existing solutions have all contributed to the growth and complexity of most companies’ software stack,” said Vamshi Mokshagundam, Siftery’s CEO.…

Cloudwords Grows Enterprise Investment in Global Marketing Content by 112%; Surpasses 2 Billion Global Marketing Translated Segments

Company Outlines Strong Global Growth; Signals Rapid Adoption of Global Localization Automation Cloudwords Inc., the leading Marketing Globalization Platform, announced recently that the company has seen an increase of 112% in global marketing project value managed through its platform. The impressive increase stems from its ability to directly increase the speed and amount of revenue realized by its global enterprise customers. In addition, Cloudwords also announced that it has surpassed the 2 billion segment mark in the…

How to Boost Push Notification Engagement with Mobile App Deep Linking

Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience, so sending push notifications that offer real value is essential for keeping them engaged with your app. Deep linking from push notifications sends users to specific pages within an app, making it easy for users to reconsider an abandoned cart, view new content, shop a sale, or fall in love with new features. In this article, we’ll cover the essentials of mobile app deep linking and…

Why Local Search Is the Real Winner on Super Bowl Sunday

The Super Bowl is the biggest sporting event of the year - last year, 111.3 million viewers tuned in, making Super Bowl LI the fifth most-watched TV broadcast in history. But for local franchises and brick-and-mortar businesses in Minneapolis, the Super Bowl is the biggest weekend of the year to potentially increase advertising spending in order to maximize in-store traffic among the big game’s attendees. While the event draws millions of dollars for local businesses of its host city, it also has an economic impact on online…

If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless

In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. According to an IAB study, advertisers in 2017 spent 67 percent more on digital video than they did two years prior. It has become clear that the more visually stimulating an advertisement, the more likely someone will click on it. But what’s after video? This year, as machine learning, artificial intelligence, HTML5 and other tools evolve and are more widely adopted, expect interactive, highly visual…

Fast Forward Your Video Content Strategy in 2018

Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, which is, in turn, propelling forward the industry to reach US$35 billion by 2021. Advertisers, however, have been restrained, even treating it like a sideshow. At present, video investments are relatively conservative and mostly limited to YouTube. This ignores the potential of social media and OTT or streaming videos, both of which present significant opportunities to brands. To be…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

PartnerTap Unleashes its Revolutionary Sales Collaboration and Intelligent Partnering Technology with Scribe’s Data Integration Platform

Partnertap Selects the Scribe Software Ipaas to Customize Communication between a Sales Organization Using the Partnertap Collaboration Platform and Their Channel Partners PartnerTap, the world's first B2B account-based partner collaboration solution, and Scribe Software, a global data integration leader, announced a partnership that will allow organizations to easily connect to PartnerTap using Scribe’s growing list of CRM connectors. The partnership allows more sales organizations to take advantage of PartnerTap’s…

Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification of opportunities and strategies for the marketers who seek to increase effectiveness and drive sales through social media…

Interview with David Dowhan, CEO & Founder, TruSignal

"The challenge that the CMO faces around audience targeting today is deciphering between the number of solution vendors in the ecosystem, understanding their differences and the end-benefit provided."Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how using data and individually tailored offers made a huge difference in ROI and customer satisfaction.…

Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social Media

The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population  In their latest report, leading social media management platform and a leader in the MarTech RADAR 150, Hootsuite, revealed that the number of internet users in the world has now surpassed the 4 billion mark. The report titled, "Digital in 2018", was prepared in collaboration with We Are Social, the global socially-led creative agency. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow…

TechBytes with Colette Nataf, CEO and Co-Founder, Lightning AI

Colette Nataf CEO and Co-Founder - Lightning AI Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. In our first interview from Mobile…

Interview with Andy Evans, CMO, Sovrn

"Many of the publishers in the market are leaning heavily into video content production in 2018, so I hope that this new influx of content will help to provide more high-quality inventory for the buyer."Tell us about your role and how you got here. What inspired you to be part of a digital adtech company? I was weaned on marketing as a child by my father who was a marketing manager and was given my first computer in 1981 for Christmas, which my mother tells me was the first toy I ever had that I didn’t take apart. Having…

Slice Intelligence Hires Top Digital Media Measurement Innovator to Expand Client Roster and Dataset

Former EVP of ComScore to lead Research, Product, Operations and Sales teams Slice Intelligence, the leading e-commerce and analytics firm with a panel of over 5 million online shoppers, announced that it has hired Bob Ivins as General Manager and Senior Vice President of Data Products and Market Research. Ivins has been at the forefront of digital media measurement since its inception and is widely recognized as an industry innovator. A proven entrepreneur and company builder, Ivins led successful businesses built…

The Age of Choice : How Marketing & Business Will Change in 2018

2018 will go down in the books as the year of personalization and choice. Technology has shifted expectations between consumers and brands. and if you are a business owner or an entrepreneur, this is an important thing to understand. Personalization and choice is an integral part of the consumer experience today. Consumers today have an expectation to be treated as individuals, no matter how large the brand they’re dealing with. Just think, Amazon allows shoppers to have any product they want to be delivered when and where…

Pessimistic Security, Embedded AI and GDPR to Reign Supreme in the Legal Sector in 2018

Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018 The Shift From Optimistic to Pessimistic Security Will Gain Momentum It is widely acknowledged that, be it intentionally or inadvertently, people are the weakest link for organizations when it comes to security. With law firms being an especially attractive target for cybercriminals, and vulnerable as their security measures are often found to be inadequate; clients will demand tangible, demonstrable and even…

Receptiv Announces Three Part Media Guarantee to ensure Reliable, Safe and Engaged Media

Key Partners report Receptiv Platform Engagement Levels Double Google and Facebook and Viewability and Human Attention Scores Similar to Traditional TV viewership. ReceptivTM, the leading mobile video advertising platform focused on delivering high performing video across mobile environments, announced a three part media guarantee that ensures all mobile video inventory is reliable, brand safe and -- an industry-first -- engaged. With an expected $147B to be spent on mobile in 2018, viewability, fraud, and safety remain…