SaaS Solution Untangles Multi-Tier Channel Visibility Snafus Entomo, Inc, the leading provider of cloud-based Channel Control and Revenue Management (cCRM) solutions, announced that Targus, Inc. has successfully deployed the POS Data Management, Sales Credit Assignment and Channel Analytics modules of Entomo’s SmartHub platform. The solution automates and streamlines POS processing and reconciliation of Point of Sale (POS) data from Targus’ distributors, OEMs, DMRs, retailers and etailers. Analytics and Dashboards provide…

Prior To Joining True Influence, VanPatten Served As Vice President Of Finance And Acting CFO At Smart Tuition True Influence, the world-leading account-based marketing (ABM) platform for prospect intelligence, intent monitoring, and demand generation, announced that Michael VanPatten has joined the senior management team as its chief financial officer (CFO). “We are delighted to have Michael join our team at this exciting time in our evolution. We look forward to leveraging his impressive and lengthy experience in…

The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The Programmatic Ecosystem The leading advertising technology provider, Collective is now Visto. The company announced its new branding as Visto as part of their strategy to move closer and grow the company’s flagship Visto™ Enterprise Advertising Hub. Visto Hub was launched earlier this year. The new Visto name, accompanying logo, tagline and brand design reflect the company’s technology-driven…

KickFire Announces LIVE Leads Platform Enhancement That Enables B2B Marketers And Sales Teams To Automatically Sync Highly Engaged Accounts To A CRM KickFire, the leader in IP address intelligence and company identification technology, announced the addition of CRM SmartSync to its LIVE Leads platform. This powerful enhancement allows companies to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their customer relationship…

"Great Digital Asset Management empowers a CMO to pull all of that information together and to furthermore understand how their content is really being used." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a Digital Asset Management and Sales Enablement company? Before starting FISION, I was the SVP of Operations at Life Time Fitness. While I was there, it was my job to create a national roll out of health and lifestyle fitness clubs. We were creating these fabulous…

New Features in Pega Customer Engagement Solutions Improve Resolution Time Across Online Chat, Email, and Phone Leading customer engagement software provider, Pegasystems, has announced new artificial intelligence and virtual assistant capabilities within Pega solutions. The new capabilities would enable faster and more effective responses to customer service requests across channels. These features instantly analyze incoming chat messages, emails, and phone calls in real time so organizations can immediately understand…

Liftoff’s Annual Mobile App Engagement Index Analyzed 30 Million App Installs Across Six App Categories To Unearth Surprising Key App Trends From This Past Year Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report reveals that reservation bookings on mobile have finally hit critical mass adoption, and highlights clear differences in how men and women use…

SEMrush, market leader in online marketing software, and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool. This collaboration provides customers access to Majestic’s backlinks database, one of the industry leading databases equipping users with the ability to carry out in-depth analysis of their backlinks, in amounts far greater than any other tools. “This collaboration is an…

Sendinblue Partnered With Dataiku To Develop A Machine Learning Solution That Validates New Customer Data Against Over 1 Billion Emails And Events SendinBlue , a leading email marketing and marketing automation software provider is delivering more than 30 million emails and text messages each day. To ensure their customers' emails reach the inbox and that SendinBlue's delivery system maintains the highest reputation, the company created a machine learning platform with Dataiku to automatically validate new customer…

"Programmatic technology platforms also unlock valuable data insights that help advertisers improve the effectiveness of their campaign, and tweaking it in real time to reinvest in the right areas." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a digital media company? I was first appointed as CEO for Ambient Digital in July 2010. My main responsibilities include finding key opportunities to take Ambient Digital into new markets as well as expanding revenue…

Jason Atlas CTO, Adbrain Adbrain’s Identity AI™ approach utilizes machine learning technology to create cohorts of identities across three dimensions of data: People, Places and Devices. The multi-dimensional identity methodology affords a comprehensive view of identity beyond a single-device context. We spoke to Jason Atlas, Chief Technology Officer, Adbrain,  to understand how Customer Identification Mapping technology helps resolve the challenges in marketing attribution.MTS: How have the definitions for “unified,…

What does it mean to run a marketing campaign on “premium publishers” in a mobile world? How are you defining what it means to be premium? Industry veterans now fervently agree that activating a mobile strategy solely on marquee—desktop-based—publishers such as The Wall Street Journal or CNN no longer matter as much. While they may have sizeable followership, higher CPMs driven by impression scarcity make them less accessible to advertisers focused on more cost effective scale. Instead, reaching the right…

The Cloud-Based Offering Is A Modern Full-Service Digital Commerce Solution For Distributors And Wholesalers Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, announced its Epicor Commerce Connect (ECC) solution is now available for Epicor Eclipse. The Internet has already displaced face-to-face interactions at the front of the sales funnel and in many cases customers have already made a selection by the time they speak to a salesperson, making…

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Tremor Video Dsp Ceo Lauren Wiener Spoke To Martech Series About The Objectives Of Expanding Leadership Team To Reach New Customer Base Tremor Video DSP, a Taptica Company, announced changes to its executive team. The company announced three key promotions— Anthony Flaccavento has been promoted to Chief Revenue Officer, responsible for the overall revenue achievement and sales process for all of Tremor Video DSP. Flaccavento has been a member of the team since joining in 2011 and most recently he served as Senior…

TechTarget’s And DiscoverOrg’s Joint Customers Can Now Identify, Prioritize And Accelerate New Pipeline Opportunities More Efficiently Than Ever Before TechTarget, a leader in intent-driven purchase technology, and DiscoverOrg, the leading sales and marketing intelligence provider, announced the integration of DiscoverOrg’s trusted contact data and buying intent into the TechTarget Priority Engine platform. In a unified feed, the solution combines TechTarget’s insights into account purchase intent and named active…

AdMediary has surpassed 100,0000 investor leads generated on a cost per acquisition basis making it the leader in online performance marketing  In less than two years of marketing and technological expansion within the finance vertical, AdMediary LLC has developed many strong demand generation partnerships in crowdfunding, precious metals, and real estate investing. AdMediary focuses on providing the advertiser with investor leads on a CPA (cost-per-action) basis to deliver ROI-focused results. Most…

Reshef Mann CTO and Co-Founder, AppsFlyer In September, mobile marketing analytics and attribution company, AppsFlyer, announced a novel integrated solution to immunize advertisers against mobile install fraud and loss of mobile customers. Branded as the Protect360, AppsFlyer’s latest anti-fraud technology provides near real-time protection against suspicious behavior on mobiles and anomalous activities. We spoke to Reshef Mann, CTO AppsFlyer, to familiarize with DeviceID Reset Fraud and how it poses big risks to…

Cloud Leader Offers Support For New VAT, Adds Dedicated Sales Team And Strengthens Partner Ecosystem To Meet Growing Demand For Cloud ERP In Region Oracle NetSuite, one of the world's leading providers of cloud-based omnichannel commerce software suites, announced the expansion of operations in the Middle East to meet the increasing demand for cloud ERP in the market. With the support of Oracle's global resources, NetSuite added a dedicated sales team with new leadership; new solution provider partners to strengthen…