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6 Steps To Creating A Video Marketing Strategy That Works

Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small start-up is beginning to take hold of the power of video content, and for good reason. Video marketing has become the go-to way to build a brand, generate leads and gain sales online. And it’s a trend that’s built to last. While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka…

How Can Your Team Avoid Marketing App Overload?

Most mobile and web applications were developed to make the lives of marketing teams easier. The cruel irony of the modern workplace, however, is that apps have become so commonplace that the sheer number of them can hinder workplace productivity. App overload is a phenomenon halting the progress of marketing teams all over the world. But how significant of an issue is app overload? How much time and productivity does it sap from a company? And most importantly, what can be done to streamline app overload issues to create…

Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences

SAP Hybris Marketing Cloud Is Part of the Customer Experience Portfolio From SAP SAP SE  announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula S.p.A. all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. SAP Hybris Marketing Cloud is part of the customer experience portfolio from SAP. The portfolio…

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data science and marketing technology company, launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool. Fragmented media consumption has left marketers struggling to identify and reach their most valuable audiences across different channels.…

UnGagged @Las Vegas & London: Going Beyond The Conventional

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists"  Have your digital marketing efforts been losing their impact of late? Then it might be time to move beyond those "conventional" SEO topics covered at martech conferences, to something more meaningful. Get ready for UnGagged – a series of 2-3 day conferences to be held in Las Vegas and London – that promises to uncover some of the biggest and most profitable opportunities in digital marketing. These UnGagged sessions…

Bynder Announces Integration and Partnership with Hootsuite

New Tool Connects Social Media Channels Directly to Creative Brand Assets, Making Visual Content Management Online more Agile, Streamlined and Consistent Bynder, the global leader in digital asset management (DAM), announced a new Marketplace integration with Hootsuite, the world’s most widely used social media management platform. The integration connects Hootsuite dashboards with creative assets stored in Bynder’s portal, enabling users to easily access files for social media content development without the need to…

Engaging Millennials Beyond Financial Milestones

Another Tax Day has come and gone.  For some, April 17 loomed large. Its passing was met with relief. For millennials, which next year are expected to become the largest generation at 73 million strong,1 it’s one of assorted financially related events that remain cloudy. Only 22 percent of millennials are aware how life events like getting married, having children or buying and selling a home impacts filing their taxes.2 What’s more, this important demographic that grew up during the financial crisis with volatile markets…

SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

Hootsuite and Workplace by Facebook Partner to Empower Employee Advocacy

Amplify and Workplace Integration Enables Employees to Quickly and Easily Share on Social to Advance Their Organization's Social Programs Hootsuite, the world’s most widely used social media management platform, announced a strategic partnership with Workplace by Facebook to make it quicker and easier for employees to share brand and thought leadership content on social. The expanded partnership brings to life the integration of Hootsuite’s employee advocacy platform, Amplify, with Workplace by Facebook, empowering an…

Blockchain in Advertising: The Implications for Every Player in the System

Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges aren’t unique to the marketing industry. In fact, many industries, including financial services, are struggling to address these very same challenges. That’s one reason that headlines around blockchain technology are so prevalent these days. Indeed, blockchain technology could revolutionize a number of industries. Nowhere is the promise quite as strong as in programmatic…

Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage

"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify what content is relative and compelling based on datapoints, but then deliver that in both traditional and new channels." Tell us about your role at Informa Engage and how you got here. What inspired you to join Informa Engage? As VP of Marketing Performance at Informa Engage my team supports in-house marketers and their clients with a healthy audience database and marketing technologies and tools to…

Zaius Omnichannel Campaign Manager Unveiled for B2C Marketing

New Capabilities on Zaius B2C CRM Simplify Multi-Touch, Omnichannel Marketing Using a Customer-First Approach Leading CRM maker for the B2C market, Zaius, has announced Omnichannel Campaign Manager for their customers. Zaius Omnichannel Campaign Manager is a new feature that lets marketers easily create, execute and measure multi-touchpoint campaigns across channels and devices in one simple campaign view. Recommended Read: Zaius Integrates with Zendesk for 360-Degree View on Customer Experience Last month, we…

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." Tell us about your role at Alexa.com, and how/why you came to the company. My role at Alexa.com includes building and developing the team, establishing the company’s culture, setting the overall direction and driving day-to-day decision making. I joined Alexa in 2013 because I have a deep affinity for data and analytics. Alexa processes billions of data points daily, and I was…

ActiveCampaign Introduces Automations Map

First-of-its-kind Visualization Tool Lets Users Spend Less Time Managing Automation and More Time Working on Their Business ActiveCampaign, a leader in intelligence-driven sales & marketing automation, released Automations Map: the first visualization tool that gives a complete picture of how campaigns connect and interact. Automations are powerful. Automations that go beyond drip campaigns are more powerful. And they have even more potential when they are interconnected and work toward a common goal. That's where…

GLOW Hires Industry Star Duncan Bird as Executive Creative Director

Duncan Bird, 29-Year Innovator, Has Built Agencies, Created Brands, Served as Sony Music VP GLOW, an award-winning social and digital marketing agency, announced that it has hired industry powerhouse Duncan Bird as Executive Creative Director. “Duncan will help our team reach even greater heights with his creative and strategic thinking across the digital, advertising, music and entertainment space,” said GLOW President Howie Kleinberg. “His leadership and experience will propel our momentum in creating…

Top 3 Tips for Attracting New Customers and Retaining Existing Fans During a Rebranding

Although many of today’s marketers weren’t even born when it happened, the New Coke rollout in 1985 remains the cautionary tale for would-be rebranders. New Coke — a reformulation of Coca-Cola’s classic soda — was such a spectacular flop that the company reversed course and brought the original Coke formula back within just a few months. File the effort under “how not to rebrand.” Coca-Cola demonstrated the perils of messing with an iconic brand, but sometimes companies genuinely need to refresh their image and improve…

Marketo Accelerate Evolves Further with Addition of Socedo

Socedo Moves from Being LaunchPoint Technology Partner To Joining the Marketo Accelerate Ecosystem Socedo, a social media demand generation for B2B marketers is the newest addition to the Marketo Accelerate ecosystem.  This creative ecosystem harnesses the best that martech has to offer to empower the complete customer lifecycle. Socedo has been associated with Marketo since 2014 as a LaunchPoint Technology Partner. Socedo-Marketo Integration The integration of Socedo and Marketo allows joint customers to fill…

5 Disruptive Trends in Martech in 2018

In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in 2018, it’s appropriate to gauge where Martech is heading. The marketing technology stack of today is like one big meadow with resources and tools in abundance and a whole bag of integrations to choose from. Let’s contemplate the state of affairs for Martech in 2018 and pin some trends…

Fireside Chat with Ebonie Newman

Ebonie Newman talks about how she inspired her team at Storyful to work with modern marketing and sales technologies. Know Me and My Team My Role at Storyful and How I Got Here I was the commercial director for Storyful in the Asia Pacific Region before assuming the role of CRO late last year. Prior to that, I spent over a decade in various Senior sales leadership positions with News Corp Australia, helping clients solve their business challenges through media and content solutions The Storyful team is nearly 30…

Interview with Lilian Leong, COO, 9GAG

"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute might not work in the next." Tell us about your role at 9GAG and how you got here? What galvanized you to join a viral entertainment content marketing platform? I joined 9GAG in August 2016 as the Chief Operating Officer. I spent the first part of my career across different advertising operations (media, creative, promotions, events, direct marketing and digital). I was planning my next move to be…