Marketers: Here’s How to Evaluate Your Campaigns Heading into the Holiday Season

As email continues to be one of the most critical communication channels for marketers, it’s important they have the tools in place to evaluate what’s missing from their strategies. The reality is, however, marketers are more strapped than ever for time and resources: In fact, according to our 2017 Industry Report, 64% say they don’t have the time or personnel to do the marketing they would like. As a result, best practices can often slip through the cracks. As we head into the holiday season—for many, the busiest season…

Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

"Brands should be listening closely to consumers in order to better understand how people are interacting with them and to better interpret behaviors and preferences associated with each user." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a lifecycle engagement platform? I am the CEO and co-founder of Braze (recently renamed from Appboy). In 2011, Jon Hyman, fellow Appboy cofounder, and I won the TechCrunch Disrupt Hackathon in NYC, cementing a relationship that…

Interview with Steve Sachs, Chief Executive Officer, OneSpot

"CMOs need to look at the channels they are promoting content on holistically – and focus on audience interests – rather than focusing specific strategies for specific channels." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a content marketing personalization firm? I’ve had a lot of experience throughout my career working at the intersection of digital media, content, and marketing, and joining OneSpot was an opportunity to deliver to people the very best…

Frankly Partners with IRIS.TV to Launch Frankly Artificial Intelligence (AI) Initiative

The AI Initiative Will Include Both In-House Development And External Partnerships To Bring A Suite Of Innovative Products And Services Frankly, the leader in transforming local TV broadcast and media companies by enabling them to publish and monetize their digital content across multiple platforms, has launched the Frankly Artificial Intelligence (AI) Initiative. Frankly's AI Initiative aims to leverage cutting-edge AI and machine learning technologies to help media companies increase audience…

There Can Be No Denying: Bots are Now Marketers

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren't already. But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as ‘outbound marketing’ and…

ScoreStream Receives Intel Capital Funding

New Funding Will Enable ScoreStream to Enhance Crowd Sourcing Platform for Local Sports ScoreStream has received funding from Intel Capital, Intel's strategic investment, and M&A organization. ScoreStream is a crowd-sourcing platform for capturing and syndicating local sports content to consumers and media companies. ScoreStream has partnerships with most of the major broadcast television groups, iHeart Media, and the Associated Press. The new funding will enable ScoreStream to create new product…

V12 Data Appoints Heather Lockhart as Chief Marketing Officer

Prior to Joining V12 Data, Lockhart Served as Vice President of Marketing of AvidXChange, a Leading Saas-based AP automation provider People-based audience provider, V12 Data, announced the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives. "With over 20 years of experience in building and leading high performing marketing organizations in both B2B…

TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant

Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm of Epsilon. The Conversant One-to-One Relationship Engine (Core), Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data, was recently awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards.  We spoke with Agatha Rymanowska, Senior Vice President of Enterprise Operations, to understand how Conversant…

Interview with Dvir Doron, Chief Marketing Officer, Cedato

"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about being in video adtech? I joined very early on following an impactful meeting I had Ron Dick, Cedato’s CEO. At the time I was busy working on my own project, but Ron’s positivity, passion and overall vision for the company’s future intrigued me. It seemed like an industry-changing idea and a…

Unveiling Artsai, The First Artificial Intelligence Solution to Consolidate the Marketing Stack

Self-funded by Serial Entrepreneurs and ex-NativeX exec, The Already-Profitable Company Uses Artificial Intelligence To Learn Across Platforms And Eliminates The Need For Disparate Marketing Vendors Artsai has announced that it is coming out of stealth mode to unveil the first and only platform that uses artificial intelligence technology to consolidate the marketing stack for brands and publishers so they can leverage previously siloed data insights and optimize the entire customer lifecycle journey for dramatically…

Marketing Op’s Guide to GDPR Compliance

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It affects any company, including U.S. companies, which collect data or handle customer data containing EU citizen information. GDPR will impact virtually every business, especially companies in consumer Internet, ecommerce, AdTech, MarTech, SalesTech, HRTech, security, even the Internet of…

Interview with Doug Randall, CEO, Protagonist

"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a narrative analytics company? When I co-founded Protagonist, I didn’t really know we were building a narrative analytics company when we first started. I had been working in a boutique consulting firm after grad school on the East Coast, but became intrigued by what was happening in…

Interview with Gregg Johnson, CEO, Invoca

"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a MarTech company? In 2016, I joined Invoca as CEO. After working in product management for over nine years at Salesforce, a company that disrupted the enterprise software industry, I wanted the opportunity to join a smaller company and try to have a similar…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

Breaking Down the Data Silo: How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization

Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before. Think about how social media use has transformed over the last couple of years: platforms are growing in size, the number of platforms has increased, and conversations have become more detailed and complex. Rather than being siloed to researching marketing messages and measuring the…

Interview with Jeff Finn, CEO, zvelo

"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today. What drove you to be part of an AdTech service/content categorization company, and how has zvelo evolved? As CEO of zvelo, my role is to build an effective leadership team that sets the strategic direction for our company, determines the operating plan and builds their respective teams…

[24]7 Changes Company Name to [24]7.ai to Reflect Leadership in Artificial Intelligence

Using 7.ai Solutions, Large Companies are Attracting and Retaining Customers through Personalized, Predictive and Effortless Customer Experiences 7, a global leader in intent-driven customer experience solutions, has changed the company name to 7.ai to better reflect its leadership in leveraging artificial intelligence to dramatically improve customer experience. 7.ai empowers companies to understand, anticipate and act on consumer intent, leading to better experiences, greater brand loyalty and increased revenue…

Interview with Jesse Moeinifar, CEO, Viafoura

"When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to conceive an Audience Development Platform? As founder of Viafoura, I developed the concept for an audience development platform that embraces engagement as a means of building, growing and discovering your audience, and I also set the strategic direction…

Lionbridge Showcases Innovation and Thought Leadership at TAUS Annual Conference 2017

Offers Insight On Business Translation, Artificial Intelligence, Social Listening, Measurement And More; Hosts Contest Celebrating Innovation In The Language Industry Lionbridge Technologies, Inc, the world's most trusted global digital communications company, announced several of its company innovators will lead discussions and thought leadership sessions at the TAUS Annual Conference in San Jose, California. The TAUS Annual Conference unites industry insiders and newcomers to discuss the translation…

Salesforce Launches New AppExchange

Now With Personalized Experiences, Navigation And Recommendations, And Embedded Trailhead Learning Salesforce, the global leader in CRM, announced the new AppExchange, the world's leading enterprise cloud marketplace that gives customers a faster and smarter way to extend the power of the world's #1 CRM. New features, such as intelligent search, personalized recommendations and embedded Trailhead learning, customize the AppExchange experience for every customer, making it easier to tap into the Salesforce ecosystem…