Is 2018 the Year for Personalization?

Your website is the culmination of years of experiments trying to maximize web visitor engagement. It has been optimized for design, messaging, positioning, layout, imagery and yet there is one fundamental flaw preventing you from a giant leap in engagement: relevance Webster’s dictionary defines relevance as the ability to retrieve material that satisfies the needs of the user Unless your website content dynamically changes based on the user/visitor, you are missing out on true relevance. SiriusDecisions cites…

App Annie: Netflix and iQIYI Lead APAC Revenue Ranking in Online Video Apps in H1 2017

According to the global mobile app analytics and market data platform, revenue generated from top video apps in APAC has seen significant increase App Annie said in the Report on APAC Online Video Apps that the total revenue generated from the top 5 video streaming apps in China has increased by 185% compared with the same period of 2016. The report talks about the first half year of 2017, and points particularly to apps from China. This is seven times higher than that of Japan and makes China the biggest and…

TechBytes with Einat Weiss, VP, Global Marketing, NICE

Einat Weiss VP, Global Marketing, NICE Last week, NICE announced the next iteration of its cognitive Robotic Automation platform featuring much-enhanced machine learning capabilities that can manage, consume and integrate more complex sets of unstructured data. The result—businesses deploying the NICE Robotic Automation platform can decrease manual effort by up to 85%! We spoke to Einat Weiss, VP of Global Marketing, NICE, to understand how the company brings together data science, analytics and automation technologies…

One North Debuts Sitecore Offering for Professional Services Organizations

B2b Digital Agency Creates A Turnkey Content Management Solution Tailored To Business-To-Business Marketers Digital marketing agency One North announced a new offering based on Sitecore, an enterprise marketing platform consistently recognized as a leader in web content management. Sitecore for PSOs combines Sitecore's sophisticated marketing features with One North's expertise in building business-to-business relationships. "Our team has harnessed One North's deep understanding of professional services…

Ansira Named as Vendor Offering Holistic Support for Consumer Insights by Independent Research Firm

Ansira Included Among Partners To Leverage For Data Optimization Ansira, a leading data-driven, technology-enabled marketing solutions provider, has been named among the customer engagement agencies and marketing database providers in a new report released by Forrester Research, Inc. titled, Vendor Landscape: The Consumer Data Ecosystem's Service Providers (October 10, 2017). The report provides an overview of the services from organizations in the consumer insights ecosystem and catalogs the services…

Olapic Unveils Four New Solutions to Enhance the Power of Visual Content along the Customer Journey

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…

If Data isn’t Real-Time, It’s Not Accurate for B2B Marketing and Sales

Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And Drive Alignment In Selling Effectively To Engaged B2b Buyers Last month, Dun and Bradstreet (D&B) released the first annual report on the state of B2B marketing, selling, buying and the impact of data and technologies on the selling process. Titled “State of Sales Acceleration,” the report, by D&B, identified that B2B sellers still have a long way to go before they can hope to use…

Competitive Intelligence and Backlink Audits—What Marketers Need to Know from the Latest SEMrush Study

September 27 Was World Tourism Day. The Theme Of World Tourism Day 2017 Was “Sustainable Tourism— A Tool For Development.” To show how top businesses see tourism as a potent driver of economic growth, leading online marketing intelligence and analytics company SEMrush, released the “SEMrush Website Airline and Keyword Study.” The study highlights the top destinations, top travels and the main channels that generate the highest traffic streams for the travel industry. On key words for destinations and website traffic…

How to Stay on Customers’ Radar – Without Bugging Them

We’ve all done it before: we’ve given away our e-mail address. Perhaps we discovered a new website or met someone at an event. Ultimately our e-mail ends up in the hands of a stranger, and to our dismay, this stranger does not really know what to do with it. With no apparent rhyme or reason, an onslaught of e-mails begins. As bad as it is to be on the receiving end of a poorly executed customer communications strategy, it’s even worse to be the one executing that strategy. Those who get it wrong not only elicit groans…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

TechBytes with Reshef Mann, CTO and Co-Founder, AppsFlyer

Reshef Mann CTO and Co-Founder, AppsFlyer In September, mobile marketing analytics and attribution company, AppsFlyer, announced a novel integrated solution to immunize advertisers against mobile install fraud and loss of mobile customers. Branded as the Protect360, AppsFlyer’s latest anti-fraud technology provides near real-time protection against suspicious behavior on mobiles and anomalous activities. We spoke to Reshef Mann, CTO AppsFlyer, to familiarize with DeviceID Reset Fraud and how it poses big risks to…

New Videology Knowledge Lab Examines Measurement’s Key Role in the Converged TV & Video Advertising Space

Industry-Education Report Outlines the Uses, Challenges and Evolution of TV and Video Ad Measurement In addition to this, the Knowledge Lab explores the evolution of measurement in both TV and digital video, including a detailed timeline of the path of TV measurement, the path of digital video measurement, and where the two intersect. The lab found that that the convergence between TV measurement and digital video measurement occurred in the early 2000's. To help advertisers navigate the often-complex world of…

Bigtincan Unveils Bigtincan Hub, a Unified AI-Driven Sales Enablement Automation Platform, at SD Summit Europe

Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-driven features, and automation that supports each phase of the sales and marketing lifecycle, Bigtincan Hub delivers a better customer experience,…

Decibel Insight Delivers Impressive Growth, Tangible Customer ROI on the Heels of Series A Funding

Leading Brands Turn To Decibel Insight’s Digital Experience Analytics To Understand, Optimize And Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it has increased revenue by 250 percent and its customer base by 100 percent year-over-year. To support this rapid business growth, the company doubled its employee headcount across its London, Boston and Denver offices. This momentum comes on the heels of the completion of Decibel Insight's…

TechBytes with Atul Kumar, Chief Product Officer, Mintigo

Atul Kumar Chief Product Officer, Mintigo Modern businesses are increasingly relying on predictive analytics to become more proactive and forward-thinking to meet their goals. Instead of relying on hunches or assumptions, marketers now use the predictive intelligence models to identify the likelihood of future outcomes based on data science and historical data for optimizing marketing campaigns. We spoke to Atul Kumar, Chief Product Officer at Mintigo, to understand how predictive analytics models work.MTS: Tell us about…

Demandbase Unveils Next-Gen ABM Platform with Cutting-Edge AI Features

Demandbase’s Latest Release is an Easy-to-Use Platform which is the First to Unify ABM Across the Entire Funnel Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next-generation ABM Platform, the only comprehensive, end-to-end solution for B2B marketers. This new technology makes it simpler to set up and manage account-based campaigns across the entire funnel by combining Targeting, Engagement and Conversion solutions in one fully integrated platform. Read Also: Demandbase Unveils…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

NetLine Corporation Releases New Predictive Lead Generation Form Technology

Reporting a Strong Increase in Content Request Rates, NetLine Continues the Advancement of the Largest B2B Content Syndication Lead Generation Network. Following their new predictive lead generation form update in September, NetLine Corporation is reporting a strong increase in content request rates across their B2B content syndication network. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of NetLine’s clients without…

Oracle President Thomas Kurian Highlights Oracle’s Cloud Innovation at Oracle OpenWorld 2017

Demonstrates Cutting-edge Developments Across Oracle's Next-generation Cloud Platform, Including IaaS, PaaS, SaaS and DaaS Enhancements Thomas Kurian,  President of Product Development, Oracle, showcased game-changing new services and enhancements across the Oracle Cloud Platform. Providing customers a unique advantage, Oracle is the only cloud provider to deliver a complete cloud portfolio, spanning IaaS, PaaS, SaaS, and Data as a Service (DaaS). With deep product knowledge, integration, machine learning and…

Celebrus Points the Way to GDPR Compliance with New Product Release

Latest Update Delivers Host Of Crucial GDPR Compliance Enablers Celebrus has announced general availability of the latest release of its leading enterprise Customer Data Platform (CDP). Offering an accelerated journey for organisations challenged by the EU’s General Data Protection Regulation (GDPR), the new Celebrus GDPR-compliant CDP delivers timely features in key areas of the legislation which is due to come into force in May 2018. It supports an enterprise storing all of the consent data provided by visitors to its…