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People.ai Integrates with Slack to Bring Real-Time Deal Insights and Revenue Acceleration

Slack Integration Enables Every Sales Team to Learn at Scale with Automated Win-Loss Analysis People.ai, the only platform that drives revenue intelligence across all go-to-market teams, announced an integration with Slack that will automatically provide sales teams with AI-powered insights and real-time win-loss deal analytics. Sales, marketing, and customer success teams will now benefit from the Slack integration to automatically surface real-time insights on every contact, activity, buying group and engagement of…

I-COM Data Creativity Awards 2019 to Feature Data Driven Business Transformation Category

Launched by I-COM six years ago to recognise the most creative companies and individuals in marketing data and measurement, I-COM’s prestigious Data Creativity Awards are open to entries for 2019 and this year feature a new category – Data Driven Business Transformation. The new award category will recognise work that utilises data in a strategic and creative way that ultimately leads to measurable business transformation across the following areas: Change in core business process Improved revenue Improved…

Alphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station Groups

Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and TV Audience Extension Across Digital Devices TV data company Alphonso introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights…

Wipro, Alfresco Expand Partnership to Offer Open Source Based Digital Transformation Capabilities

Wipro Digital, the digital business unit of Wipro Limited, a leading global information technology, consulting and business process services company, and Alfresco, a leading enterprise open source provider of process automation, content management and information governance software, announced an expanded global partnership to create, build and run open source based digital transformation programs for its clients, across the globe. .@WiproDigital and @Alfresco announce a joint Predictive Service Automation solution using…

TechBytes with Josh Martin, Sr. Director, Product Marketing, Brightspot CMS

Josh Martin Sr. Director, Product Marketing at Brightspot CMS Today, brands need to create great content, distribute it across dozens of channels, in many forms, and in local languages. We spoke to Josh Martin, Sr. Director, Product Marketing, Brightspot CMS, to understand the overall state of CMS in the Content Marketing industry.Tell us about your role at Brightspot CMS and the team/technology you handle? As a product marketer, it is my responsibility to ensure we understand our prospect/customer’s needs, the state…

Datawords and Assist Partner to Accelerate the Internationalization of Automated Assistant Platforms

This Partnership Will Allow Datawords to Help Clients Integrate Messaging and Voice Marketing Tools to Their Digital Marketing Strategies Datawords, the global leader in e-multicultural technologies, and Assist, the automated assistant platform for messaging and voice, announced a strategic partnership to optimize the international rollout of automated assistant platforms to support brand marketing strategies. This newly signed partnership will allow Datawords to help current and future clients integrate messaging and…

nFusz Files Patent Application for Its Unique In-Video Call-To-Action Technology for Mobile Devices

Adds Chad Thomas as Chief Technology Officer nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has filed a patent application for its unique interactive video technology, and also expanded its senior management team with the addition of new Chief Technology Officer, Chad Thomas. The patent application covers the use of in-video, clickable calls-to-action (“CTAs”) displayed on mobile devices, particularly, devices utilizing Apple’s IOS…

WaveOptics and Goertek Sign Exclusive Waveguide Manufacturing Partnership Agreement

The Partnership Enables the Global Mass Production of Optical Waveguides, the Critical Component in AR Wearables WaveOptics, the leading designer and manufacturer of diffractive waveguides, has signed an exclusive waveguide production partnership with Goertek, a leading global ODM in high-tech consumer electronics design and manufacturing. This partnership will enable high volume manufacturing of WaveOptics’ diffractive waveguides for augmented reality (AR) wearables, such as smart glasses, at a price point to enable…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Interview with Kate Hammett, Head of Global Partnerships, Red Box

"We believe we are entering a voice-first world, where consumerization meets the enterprise, where virtual assistants enable our workforce to be smarter, freeing the agent to focus on more personalized voice-based interactions."What were your key takeaways from Dreamforce 2018? With over 170,000 people attending Dreamforce, the city was taken over by Salesforce and one message resonated: The opportunity to maximize the value of data that is pumped into Salesforce. It’s no longer just a CRM platform, with the constantly…

ThoughtSpot Announces SearchIQ, New Voice-Driven Analytics for the Enterprise

ThoughtSpot 5 Includes a New Voice-Driven Analytics Interface, Along with New Capabilities for Search & AI-Driven Predictions ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced the release of ThoughtSpot 5, which includes multiple industry-first features. Notably, ThoughtSpot 5 includes SearchIQ, which empowers business users to search their data—and get instant and predictive results—from anywhere, with just their voice, and a new suite of advanced analytics tools that bring data…

TIBCO Unveils Unprecedented Analytics with Spotfire X and the A(X) Experience

AI-Driven Insights, NLQ, New Interface, Auto-Recorded Workflows, and Native Support for Streaming Data Accelerates Enterprise Time-To-Insights TIBCO Software Inc., a global leader in integration, API management, and analytics, announced the official release of TIBCO Spotfire X, now showcasing real-time and historical data in the same environment, supported by the groundbreaking A(X) Experience, which fuses multiple AI-powered interaction models that adapt to user preference and style. The offering combines three new…

TechBytes with Nitasha Walia, Sr. Product Manager, Zoom

Nitasha Walia Sr. Product Manager at Zoom Zoom’s App Marketplace brings together integrations built by Zoom and their 3rd-party developers and includes apps for a multitude of industry verticals including Assistants, Productivity, Scheduling, and Unified Log-In. We spoke to Nitasha Walia, Sr.Product Manager at Zoom, to understand the core tents of the marketplace and how customers should better leverage it for smoother business operations.Tell us about your role at Zoom and the team/technology you handle. I’m a…

nFusz Adds Industry Leaders to Its Distinguished Advisory Board

nFusz, Inc., a leader in business-focused interactive video and the pioneer of Augmented Sales Intelligence software, named two additional members to its advisory board, increasing membership to five. Erik Nielsen, Senior Director, Marketing Strategy, Southwest Airlines. Chuckie Reddy, Managing Director at Top 20 Fortune 500 global investment bank. Mr. Nielsen and Mr. Reddy have joined a distinguished nFusz advisory board that includes: Jim DuBois, former CIO at Microsoft; led Microsoft in CIO and Chief…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding

Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long discussions at MarTech Series. Marketing and Sales leaders, with a keen eye for AI and machine learning-driven assistants, always spoke highly of how important timely conversations are for their campaigns across platforms. However, there seemed a gap in the demand and outcomes of sorts for…

Madison Reed Unveils “Try On” Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover

The Award-Winning Technology That Powers the YouCam Makeup App is Now Available on Madison-Reed.com Madison Reed, a prestige hair color brand, announced that visitors to its website Madison-Reed.com – via phone, tablet or desktop – can virtually try-on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a fun twist, the split screen has a built-in…

Interview with Michael Benedek, President and CEO, Datonics

"The consumer comes first — this is a concept that we incorporate in everything we do and something that all members of our ecosystem should follow."Tell us about your role and journey into technology. What galvanized you to join Datonics? As President and CEO of Datonics, a subsidiary of the AlmondNet Group of companies, I head the company’s business of providing high-quality, high-performing data to marketers while helping data-providing partners maximize returns from their data. I helped establish Datonics over seven…

Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated

Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering relevant personalization. Whether it's Instagram advertising or a transactional email newsletter, your customers expect consistent branding and messaging that further strengthens the brand-individual relationship. We spoke to Ben Jabbawy, Founder and CEO of Privy.com, the leading…

New Research from Accenture Gives Companies a Tool to Adopt Digital Technologies for Maximum Impact

“Delivering Digital Dividends” Report Identifies Value-Gaps That Organizations Should Address When Adopting and Implementing Technologies New research from Accenture gives clients a tool to help them derive maximum value from the adoption of digital technologies and power profitable growth. How do you get the maximum value from the adoption of digital technologies & power profitable growth? – Accenture research shows how to maximise their impact during #ITAP The research – titled “Delivering Digital Dividends:…