TechBytes with Eric Wittlake, Sr. Marketing Analyst, TOPO

Tell us about your role and the team/technology you handle at TOPO. As an analyst in TOPO’s marketing practice, I’ve had the privilege of spending more than two years learning about and working with some of the best organizations as they implement and improve their account-based strategies. Specifically, I spend my time on four primary things: (1) studying account-based as a go to market strategy, (2) publishing research, including benchmarks, frameworks, best practices, tools and technology perspectives for…

The Battle of Experience: How to Win on Today’s High Street

The Chief Executive of the BRC, Helen Dickinson, recently stated, "The retail industry is undergoing a profound change” in response to industry employment figures. The stats reveal an estimated 70,000 jobs were lost last year due to a slowdown in consumer spending and the increasing cost of running a retail business. Of course, it can’t be ignored that 2018 was a challenging year for the high street. However, it’s simply not true that selling online is the only way to win in retail today. In fact, the in-store experience…

New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

  A Majority of Surveyed Retailers Believe AI Will Transform the Online Customer Experience and Be a Competitive Advantage for Their Businesses in the Next Five Years To better understand the transformative effect of artificial intelligence (AI) in the retail industry, Synchrony released a study, done in partnership with Oxford Economics. They designed, fielded and analyzed a survey of 324 retailer executives about their current and planned use of AI-powered technologies. The resulting report, Shopping for AI, shows that…

ServiceTitan Names Former PlayStation and Intuit Executive Guy Longworth as Company’s First Chief Marketing Officer

No. 1 Home Service Business Management Software Expands Its Executive Team with Former Intuit Quickbooks and Sony Playstation Marketing Chief ServiceTitan, the world's leading all-in-one software for residential home service businesses, announced that Guy Longworth, a veteran executive with more than 30 years of experience in sales and marketing for global brands, will join the company as its first chief marketing officer. Longworth most recently served as global chief marketing officer and senior vice…

Nosto Expands Its AI-Powered Enterprise Personalization Suite for Fashion & Beauty Retail

New Data Shows Omni-Channel Enterprise Personalization Needs Greatest Focus on Mobile Nosto, a leader in ecommerce personalization and artificial intelligence (AI) tools for retail, launched its new Enterprise Personalization Suite for Fashion and Beauty Retail. The new offering delivers major enhancements to Nosto’s AI-powered functionality such as incorporating offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising so consumers can “shop the look”, and quicker…

Survey: Where Consumers See the Biggest Opportunities for Customer Service Automation

The benefits of automating customer service experiences via conversational AI platforms are rapidly becoming apparent to enterprise business leaders. Not only can these solutions dramatically reduce the costs associated with traditional call-in contact centers, but they can also transform a company’s resolution rates and more quickly deliver always-on answers to customers in need—any day, any time. But as with any disruptive new technology, it’s important for businesses to understand consumer perceptions and expectations…

TechBytes with Julien Rio, Head of Marketing, Dimelo, a RingCentral Company

Tell us about your role at Dimelo, a RingCentral Company, and the team and technology you handle. I am Head of Marketing for Dimelo, a RingCentral Company. I lead the marketing efforts for Europe, Asia, Middle-East and Africa for RingCentral Engage, an omni-digital customer engagement platform allowing companies to easily engage with their customers on multiple digital channels. My team is handling every aspect of marketing, from product positioning, branding and communication, to content, lead generation and events…

Aivo Gave 3.5 Million Hours Back to People During 2018 with Its AI Technology

Artificial Intelligence technology is progressing quickly. Leading businesses are tuning their AI strategy to improve the way they engage with customers. It is expected that about 80% of the communications will be carried out with the help of chatbots by 2020, saving companies’ time and resources. Aivo, technology company specialized in helping enterprises boost their customer service and sales growth through AI solutions, is reaffirming this trend. Over the past year, Aivo has given 3.5 million hours of their time back…

How Sales and Marketing is Changing with AI and Machine Learning

Between 2011 and 2018, We Saw Tremendous Growth in the Number of AI and ML Technologies and Their Integration into Marketing, Sales and Customer Service As we inch closer to the end of a phenomenal decade of digital transformation, global businesses are bracing themselves for the next wave of AI and Machine Learning. For most, it’s time to go back to the drawing board to evaluate, strategize and fortify the future by leveraging new technologies. B2B companies that have leveraged AI in sales realized call-time…

EyeLevel.ai Pioneers New Capabilities to Deliver on Contextual Advertising

Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse with Chatbots Brands are struggling to sustain positive consumer sentiment of products and services that they sell. The prime reason for this is, brands publishing marketing collateral for the wrong audience. Customers are being exposed to a swarm of advertisements that are in no way related to them. Nowadays, we are seeing an increase in users skipping video commercials, marking…

TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle

Tell us about your role at Oracle and the team/technology you handle. I lead the Oracle Customer Experience Product Management team responsible for SaaS-based sales applications, including Oracle’s Engagement Cloud, Sales Performance Management, Customer Data Management, and Partner Relationship Management. How do you see sales roles evolving with the maturity of Automation and Intelligence tools? First, let’s talk about how buyers have changed. Today’s buyers do most of their research online before reaching out to a…

Automat and AdLingo Bring Conversational AI to Display Advertising

Integration Delivers Relevant, Personalized and Authentic Brand Interaction to Consumers, Turning Moments of Awareness into Moments of Engagement and Conversion Automat, the leader in Conversational AI for brands, announced its integration with AdLingo, part of Area 120, Google's incubator for experimental projects, to enable Automat-powered chatbots and virtual advisors to interact with consumers through display advertising on approximately 1 billion websites. Automat's conversational AI capabilities, integrated with…

IBM Watson Assistant Continues to Drive Global Business Transformation

IBM's AI Enterprise Assistant Is Helping Brands Across 20 Industries Around the World Reimagine Customer Relationships IBM Think -- As the use of intelligent virtual assistants continues to grow, IBM announced further worldwide adoption of IBM Watson Assistant, an industry leading AI solution that is designed to help companies save millions in operational costs and global enterprises engage with their customers and employees. Watson Assistant helps companies manage the large and often wide range of customer and…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

MarTech Interview with Jeb Ory, CEO, Phone2Action

"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are hyper-targeted." Tell us about your role and journey into advocacy. I am the CEO and Co-Founder of Phone2Action. We created Phone2Action to empower people to engage on issues they cared about. Over the years, we have powered more than 40,000 campaigns, 11M people have engaged with our software, sending more than 37 million messages to lawmakers. I spend my time meeting with customers, prospective…

It’s Time To Find Your Company’s Voice

Are you ready for the voice revolution? Gartner predicts that by 2020, 30 percent of web browsing will be done without a screen. Voice assistants accounted for twice as many sales in the fourth quarter of 2017 than in the fourth quarter of 2016. And speaking of voice-first devices like Amazon Echo and Google Home, voice-driven technology is being adopted at a faster rate than any technology in human history; by 2022, voice assistants will reach 55 percent of US households. These statistics make it clear that voice-tech…

Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

AI Must Support Customer Experience Outcomes, Not Just Processes

Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance of data, companies try to collect the right data and transform it into meaningful insights about customers via powerful algorithms. These insights drive relevant conversations and make it easy for a customer to act. Read More: The Future of Customer Experience, and What 2019 Has in Store But it’s not enough to use AI to automate processes. This increasingly popular…

Offers And Promotions On Social Media Don’t Influence Millennials

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world. Images are more likely to persuade millennials to click through to businesses’ websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%). Experts advise businesses to pay attention to both preferences. “Younger…

The State of Customer Service in 2019: Global Brands Give Their Insights

With customer expectations evolving at a rapid rate, customer service strategy/delivery is increasingly being seen as an integral part of any customer-facing business. Furthermore, as technological advances continue to democratize the ability to produce new innovations, all brands are increasingly seeking ways in which to differentiate themselves from their competitors — enter customer service. The Incite Group recently interviewed over 500 executives to understand the transformation trends sweeping across the…