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Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…

Merkle Launches Rapid Audience Layer Solution for Retail Marketers

RAL Retail allows businesses to integrate point-of-sales, CRM, and online data in a matter of weeks Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Rapid Audience Layer (RAL) Retail, a cloud-based, data management platform for retail marketers. The retail solution is now available to help support Merkle partners during the pandemic. Geared for small to mid-sized retail businesses that want to quickly begin using a data-driven approach for their marketing programs,…

VIOOH Completes Leadership Team With Senior Marketing and Product Hires

Programmatic OOH marketplace brings in Chief Marketing and Chief Product Officers to newly created roles to help drive global expansion. VIOOH, the premium marketplace for digital out of home (OOH), has made two strategic senior hires as the business continues to invest in its ambition to become the world's leading programmatic out of home marketplace. The newly created roles see Helen Miall named Chief Marketing Officer while Jon Block becomes Chief Product Officer. Miall is best known for her tenure as EMEA Head of…

Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19

Alana 'CityStyleBot' is giving high street and independent fashion retailers an alternative virtual shop front to serve customers post COVID-19. Launched in February 2020, Cork Start Up Alana is an innovative Fashion and Beauty platform for consumers to purchase curated fashion looks and beauty products. Alana is powered by Artificial Intelligence meaning that it learns to recommend styles/brands that will suit each customer's unique taste. Alana suggests clothes from high street retailers and independent boutiques with a…

SmartCard Marketing Systems Inc Announces Alipay and Wechat Pay Now Part of Its Payment Technology Solutions Across All Platforms

SmartCard Marketing Systems Inc, a leader in FinTech & PayTech platform specialized industry offerings, continues to expand its global payment acceptance rails and important part of its Brand As Your Own offerings. As Financial Institutions and Enterprises thrive to deliver seamless services to their merchants and customers, they require partners and providers such as SMKG to deploy alternative Payment Types ready to underwrite and launch their customers for b2b and b2c, with the added possibilities of p2p. Marketing…

Service Businesses Can Now Give Video Estimates Using Zoom

Workiz's New Integration with Zoom Allows Service Businesses to Provide Estimates Remotely, Protecting Clients and Technicians during the COVID-19 Pandemic Workiz, the leading field service management and communication software, announced a new integration with Zoom, the video conferencing service. In response to a growing need, Workiz provided this new integration feature to enable service businesses, such as repair services, junk haulers, and carpet cleaners, to give video estimates to their customers. By reducing  the…

Nuxeo Named a Leader in 2020 Aragon Research Globe for Enterprise Content Platforms

Content Services Platform provider positioned furthest to the right in strategy Nuxeo, one of the leading cloud-native Content Services Platform, announced it has been positioned as a "Leader" in the Aragon Research Globe for Enterprise Content Platforms, 2020. This is the second year in a row the company landed a spot in the leaders' category. The report, which evaluated 12 major providers in the space, also positions Nuxeo furthest to the right on the strategy axis, which we believe is due in large part to the company's…

Amperity Releases Retail Monitor Research Report Documenting Changes Since Onset of Coronavirus Pandemic

Insights Derived from Anonymized Data Across 100 North American Retailers Amperity, the first AI-powered Customer Data Platform (CDP), has debuted the first in a series of regular research reports based on data from the Retail Monitor, an online a benchmarking tool containing anonymized data from over 100 North American retail brands. The Retail Monitor was designed for business leaders, journalists, and analysts, and will be regularly updated with data and insights on an ongoing basis. Amperity's Retail Monitor allows…

PingPong Payments Launches First-Ever UAE Currency Exchange Service for US & Global Merchants

International E-Commerce Services Provider Enables Amazon Sellers, SMBs & Larger Enterprise Traders Tap Fast-Growth Middle East & North Africa (MENA) Market Global payments and e-commerce services provider PingPong Payments, has announced the first-ever payments processing and currency exchange service for the UAE currency, the Arab Emirates dollar (AED), breaking open access to the fast-growing MENA market for U.S. and international products and services sellers. AED is the latest currency to be added to PingPong…

PepsiCo Launches New Direct-to-Consumer Offerings to Deliver Food & Beverage Products and Meet Increased Demand Amid Pandemic

As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo, Inc. today announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's trusted and loved food and beverage brands. "Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce and digital…

New Amazon Ad Reports and Campaign Structuring Now Available Only From Sidecar

Sidecar rolls out tools to fill more gaps the retail industry faces when advertising on Amazon Sidecar continues to cement its leadership position in helping retailers bolster their Amazon Advertising approach. The company has enhanced its Sidecar for Amazon solution with exclusive new capabilities that drive more custom ad campaign structuring and reporting otherwise unavailable from the Amazon ad platform. Sidecar for Amazon is powered by advanced AI and natural language processing. The solution helps retailers apply…

MarTech Video Interview with Stu Schwartzapfel – iSpot.tv

https://www.youtube.com/watch?v=NLnsjUXFqIY TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Of all digital advertising metrics that we measure today, we can say TV advertising measurement is the hardest to justify. For example, ad tech leaders often tell us about the wide range of questions they hear from…

Nielsen’s New Retail Pricing Analytics Brings Visibility and Stability to an Unstable Pricing Landscape

Powered by Nielsen's leading price intelligence data and machine learning, Retail Pricing Analytics shapes a smarter retail market Nielsen Global Connect today announced the successful rollout of its new Retail Pricing Analytics application tools. More than 60 leading consumer packaged goods (CPG) retailers in the U.S., including Associated Wholesale Grocers, Inc. (AWG), Coborn's, Smart & Final, ReFuel, Weis Markets and NPC, are powering their strategic pricing decisions through Nielsen's latest end-to-end pricing and…

M-Files for Esri ArcGIS Integrates Global Mapping Technology and Intelligent Information Management Systems to Provide a Unified User…

Solution delivers fast, in-context access to data, documents and information directly from the M-Files and Esri ArcGIS User Interfaces M-Files Corporation, the intelligent information management company, announced the general availability of M-Files for Esri ArcGIS. The solution integrates the M-Files intelligent information management platform with Esri's world-leading geographic information system (GIS) for mapping and analytics, offering a new way to manage documents and other information by integrating and using maps…

Auth0 Board of Directors Welcomes Smartsheet CFO as New Member

Industry veteran Jennifer Ceran joins Board; Auth0 adds new VPs to bolster leadership Auth0, the identity platform for application builders, today announced that Jennifer Ceran has joined its Board of Directors. Ceran has more than three decades of technology and SaaS industry experience, and will serve as an integral member as Auth0 continues its exciting growth. As CFO of Smartsheet, a modern SaaS work execution platform, Ceran leads the Finance, Procurement, IT, Facilities/Real Estate, and Operational Excellence efforts,…

Zixi Announces Vimond IO Live Video Editing Integration

Joint Offering for the Collaborative Cloud-Based Editing of Live Video Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced a partnership and integration with Vimond, an innovative collaborative cloud-native video editing tool made for post-video production that provides editors with all the necessary functionality needed to create outstanding, audience engaging content in seconds. Marketing…

Blue Prism Honors Customers with Annual Awards in Connected-RPA Excellence

Global Organizations Showcase Innovation with Intelligent Automation Initiatives Blue Prism announced the winners of its annual Excellence in Connected-RPA (Robotic Process Automation) Awards for outstanding innovation and transformational use of its software offering. These awards showcase the best automation deployments from Blue Prism customers, which leverage intelligent automation capabilities to digitally transform how they operate, compete, and innovate. Marketing Technology News: Passageways Introduces Native…

TechBytes with Lauren Kiser, Senior Product Marketing Manager at Sprinklr

Hi, please tell us about your role and the team/technology at Sprinklr. I’m a Senior Product Marketing Manager at Sprinklr supporting our Modern Advertising Product. I work closely with our Product Managers to bring our products to market and the market to our products, both supporting our field teams and evangelizing the work our customers are doing. Sprinklr is a modern Customer Experience Management platform that enables Marketing, Advertising, Research, Care, and Engagement across more than 35 modern channels…

SpotX Teams Up With Pluto TV To Drive Its Video Monetization For Latin America Market

Leading SSP Connects Advertisers and Agencies to Pluto's Latin American OTT audiences SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV, the leading free ad-supported streaming service in the US. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El…