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Comcast Launches Customer Service Program for the Deaf Community in American Sign Language

Comcast Announces Partnership With Connect Direct, A Subsidiary of Communication Service for the Deaf, to Help Close the Digital Divide Comcast and Connect Direct, a subsidiary of Communication Service for the Deaf (CSD), today launched customer service support via American Sign Language (ASL) for Internet Essentials, Xfinity Internet, and general Xfinity billing questions, called ASL Now. With the combined expertise of both companies, Internet Essentials and Xfinity customers can now connect with customer service agents…

OneLogin Recognized as a November 2019 Gartner Peer Insights Customers’ Choice for Access Management

The Gartner Peer Insights Customers' Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing and/or Using the Product or Service OneLogin, the industry leader in Unified Access Management, announced it has been named a 2019 Gartner Peer Insights Customers' Choice for Access Management Software. For more information check out this blog post. OneLogin received an overall high score of 4.6 out of 5 stars as of November 25, 2019. OneLogin customers…

Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform Flashtalking announced the Flashtalking Partnership Program. Through a constantly evolving strategic partnership initiative, Flashtalking has masterfully integrated vital platforms, programs and data for advertisers demanding greater control and transparency in their ad tech stacks. Today's announcement reflects a series of successful, representative integrations including…

Netshow Capital to invest €15 Million a year in International TV series

The Fund Aims to Back the Production of High-Budget TV Series with an International Appeal Netshow Capital is an Irish investment vehicle specialized in audiovisual production of television series and their monetization, addressed to streaming platforms and linear TV networks. It’s goal is building a portfolio of 8 to 10 high-quality TV series with an international appeal across markets and distribution channels; it will be focused on productions both in English and Spanish language although it is open to opportunities…

Cross Promotion Solutions for Mobile: The Pros and Cons

Here’s the situation. You open up a business, say a coffee shop, and spend a ton of time and money getting new customers into the door. Then you open up a bakery, which fits pretty well with your existing customer base. The natural step would be to advertise your bakery to your warm client base, right? Well, it’s not so straightforward. The financially logical step would be to analyze how much you should spend advertising to your existing clients, so that you’re not overpaying. And from the perspective of your coffee shop,…

From Cost Center to Revenue Center: How AdTech Drives Sales

Marketers have long viewed Advertising Technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors to the company bottom line and, thus, little more than necessary evils. This perception of AdTech, however, is deeply flawed and can lead to lost revenue opportunities. At its core, AdTech is not a cost center but rather a revenue center. It’s ability to improve decision-making, and the sales that can result from those improved decisions, cannot be overstated. Here’s why…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

What’s Happening with AdTech Today: Thoughts of the CEO Who Spent Ten Years in the Industry

Ten years ago, I debuted as the CEO of an ad server. At that time, my Epom team broke into the AdTech industry with a technology that allowed advertisers, publishers, and ad networks to make revenue with online ads. Lots of things have changed since then. I still remember the early 2010s as the heydey of ad networks, affiliate agencies, and delayed analytics. I was lucky to witness the rise of native ads and the birth of the first demand-side platforms. Then the ubiquitous obsession with app monetization arose. AdTech was…

Announcing Sprinklr’s Fall 2019 Release: Over 400 Features

We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front Office: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement. Also Read: CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI. These improvements enhance the breadth and depth of Sprinklr’s complete platform for customer experience management with new features to help you increase revenue, reduce cost,…

Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay

 E-commerce giant eBay and Verizon Media announced "The Guy's Guide to Nailing the Holidays" - a new campaign aimed to help men tackle the holiday season with ease and confidence. eBay will also be the first advertising partner to sponsor Verizon Media's new Shoppable video format, integrating the online marketplace's wide selection of one-of-a-kind items and trending products from top brands into shoppable carousels beneath gift guide videos. This initiative is part of Verizon Media's commitment to commerce through…

Brave Launches Next-Generation Browser that Puts Users in Charge of Their Internet Experience with Unmatched Privacy and Rewards

The Industry's Most Advanced Browser Offers 3-6x Faster Browsing and Ends Surveillance Capitalism with a Private Ads and Payment Platform that Benefits Users, Advertisers, and Publishers Brave Software, makers of the innovative Brave browser which combines privacy with a blockchain-based digital advertising platform, announced the official launch of Brave 1.0. The Brave open source browser fundamentally shifts how users, publishers, and advertisers interact online by giving users a private, safer, and 3-6x faster…

IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to the role of Vice President, Member Engagement. He will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping its member companies meet their business objectives. Reporting to Sheryl Goldstein, Senior Vice President, Marketing and Member Investment at IAB, he joins the trade organization from…

Adelphic Report: Are Programmatic Traders Set Up for Success?

New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the release of “Programmatic Advertising in the Trenches: A Survey of Programmatic Traders’ Top Challenges and Opportunities,” an industry report showcasing programmatic traders’ opinions, beliefs and top challenges. The report also details how today’s digital media demands impact programmatic…

McAfee MVISION Cloud Helps Customers “Shift Left” With Security to Increase Compliance and Reduce Risk on Microsoft Azure

McAfee Integrates Security into the DevOps Process with McAfee MVISION Cloud for Microsoft Azure McAfee, the device-to-cloud cybersecurity company, today announced updates to McAfee MVISION Cloud for Microsoft Azure that will help customers “Shift Left” with security to preemptively help to address compliance and risk within their cloud infrastructure. With McAfee MVISION Cloud, security is pushed earlier into the DevOps process so that security professionals can catch risky configurations before they become a threat in…

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

Sharethrough Announces General Availability of Enhanced Banners Product

Today, Sharethrough announced the general availability of a new Enhanced Banners product line to help advertisers improve the performance of standard banner campaigns using their existing creative and workflow. The standard banner market is still a $17B market in the US but has seen very little innovation or disruption since programmatic buying became the standard. Most buyers use the same creative formats and DSP workflow they have used for nearly a decade. Through proprietary templating technology, Sharethrough…

Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New TV Landscape

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients. This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for…

Tinuiti Wins Google Premier Partner Award for Video Excellence

Agency Recognized for Expertise and Innovation with Google Video Ads Tinuiti, North America's largest independent performance-based digital marketing agency, announced that it has won the prestigious Google Premier Partner Award for Video Excellence. The honor recognizes Google's Premier Partners that have demonstrated expertise and innovation with Google Video Ads to drive business results. Tinuiti was also awarded as a finalist in the "App Excellence" category. Tinuiti earned the top honors by highlighting how it has…

InfoSum launches Pioneering First-Party Data platform, Discovery

Telegraph Media Group, Infectious Media and Immediate Media Sign up to Technology That Solves the ‘Cookie Problem’, Making Audiences ‘Discoverable’ Without Sharing Customer Data InfoSum announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful privacy-safe insights, planning and activation in a cookieless world. Tougher data laws and increased restrictions from web browsers herald the imminent demise of the third-party cookie as a way of tracking consumer…

PitchBook Releases New Emerging Technology Research

New Reports Expand Investor-Targeted Coverage of Disruptive Technology Sectors PitchBook, the premier data provider for the private and public equity markets, will release nine Emerging Technology Research reports in Q4 2019 to expand coverage of new sectors, including healthtech, IoT, information security and supply chain tech. Launched in May 2019 with investors and advisors in mind, PitchBook's premium Emerging Technology Research provides original, comprehensive assessments of company and investor landscapes in…