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Mediafly Furthers Mission of Sales Enablement for All, Extending Offer to Companies to Enable 100 Users for $100 for 100 Days

Sales Enablement Technology Provider Looks to Dispel Myths Around Sales Enablement by Empowering Sales Reps Across Companies of All Sizes Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced today its Sales Enablement for All offer, dedicated to providing sales teams around the world easy access to sales enablement technology, no matter the size of the company or team. Mediafly will provide a limited-time…

CoreMedia AG Has Been Sold to OpenGate Capital

Continues Lincoln International's Technology, Media & Telecom Group's Strong Momentum in the Content Management and Digital Experience Software Space Lincoln International is pleased to announce that CoreMedia AG, held by Deutsche Telekom Capital Partners and a consortium of private investors, has been sold to OpenGate Capital. Headquartered in Hamburg, Germany, CoreMedia's suite of offerings blend real-time product information with multimedia marketing content to deliver…

iQIYI Announces Strategic Partnership with Malaysia’s Leading Media Brand Astro, Expanding Entertainment Services for Overseas Markets

 iQIYI, Inc., an innovative market-leading online entertainment service in China, announced that it has reached a strategic partnership with Astro, Malaysia's major pay-television service provider. Based on the global operations of the iQIYI App (the "App"), iQIYI will be cooperating with Astro on marketing and localization of iQIYI's services. Through iQIYI's middle-end for technology, products and content, Astro will be able to benefit from iQIYI's operational capacity; while iQIYI can reach local users through…

Moving Walls Partners with Nigeria’s Leading Adtech Company; Launches Location Intelligence Platform to Transform Offline Media…

Moving Walls, a Singapore-headquartered global advertising technology company, has partnered with Interaction Channel Limited (ICL), a pioneer media and advertising company in Nigeria to launch the region's first location intelligence powered planning and buying solution for offline media. From Left - Ayo Oluwatosin, GMD, Rosabel Group; Srikanth Ramachandran, Founder/CEO, Moving Walls and Tosan Omagbemi, MD, Interaction Channel Ltd. The strategic partnership launched via an industry…

Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. "With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable," said Paul Elliott, Tiger Pistol CEO. Paul added, "Historically, the lack of high quality, relevant video assets has…

Gold Media Tech, a Software Development Company, Is Aiming to Be the #1 Go-To Tech Partner for Fortune 500 Companies and Startups in the…

Gold Media Tech (GMT), a software development company that partners with Fortune 500 companies and startups by helping them with their software engineering and mobile applications development projects, announced that it plans to add recruiting services to its platform. The team specializes in a variety of language/frameworks that include: Vue.js, React.js, React native, Python, Node.js, Swift, C++, Java, Drupal, Laravel and WordPress. GMT prides itself on only hiring 1% of its job applicants. Marketing Technology News:…

Tinkit Revolutionizes Social Information Exchange

Tinkit is an app that allows users to fully customize their own digitally branded LiveCard and instantly share and receive current information with their communication network Tinkit is an interactive app for creating LiveCards – a digitally branded card with your current information that is easily shared across various media. It provides individuals and businesses with customizable options for privacy, design, analytics and networking. Tinkit is a change agent for embracing the age of social media and information exchange,…

CloudSense Digital Commerce Launches on Appexchange to Empower Subscriber Management for Comms, Media and Utilities Industries on Salesforce…

CloudSense announced the launch of CloudSense Digital Commerce on the Salesforce Appexchange. The solution is the world's first and only Commerce Cloud app that empowers the subscription-based industries, Communications, Media and Utilities, to launch, sell and fulfill the entire customer journey on Salesforce B2C Commerce. Today's customers value convenient experiences over product and price. To thrive, you need to prioritize customer convenience through personalized offers, quick, low-click customer journeys and…

Comperemedia Releases 2020 Omnichannel Marketing Trends

Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the year ahead, expect to see big changes in the omnichannel marketing landscape, with themes around consumption habits, personal connection and physical storefronts making the biggest impact on brand relevancy and competitive strategy. We’ve identified three spotlight trends for 2020 that address how marketers will need…

Pod Launches Revolutionary New Social Networking App

Pod Utilizes Location Data and Artificial Intelligence to Help Over 5 Million Members to Connect In Person Pod, the ground-breaking social networking platform that puts people on the map, has launched a free app for iOS and Android. Pod is the next generation of social media and is on a mission to foster real-world connections. Pod's user base is 5 million members strong using their web application. By utilizing location data and artificial intelligence, Pod enables users to connect with people who share similar…

Turn.io Launches Behaviour Change Chat Platform for Social Impact

Against the background of an increased focus on the role of technology to solve some of the world's biggest challenges, sees the launch of Turn.io a product that leverages messaging platforms for social impact. A screenshot of the Turn.io product dashboard for MomConnect, the Maternal Health Programme in South Africa. Turn.io today launched its global product that leverages messaging platforms for social impact organisations. an enabler for both engagement and behaviour change, Turn is currently…

We’re Trapped in a Social Filter Bubble

 As Technologists, how do we ‘pop’ the filter bubble that the tech industry helped create? Online polarization isn’t as clear-cut people think. Let’s face it — we’re trapped. Every time I scroll through my news and social media feeds, it seems like I browse through the same type of content — from the same sources — with the same ads. It feels as though my news feed has been hijacked. However, this “hijacking” feels more pervasive. Like I’m being watched by an entity that knows my personal taste, preferences, and patterns…

The Common Sense Census: Media Use by Tweens and Teens: New Research Finds YouTube Videos Beat Out TV and Video Games as Entertainment of…

Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and gaming celebrities have captured young peoples' attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens -- while four years ago it ranked fifth. Among teens, only listening to music beat out watching online videos, with playing video games, watching TV, and using social media trailing behind, according…

How to Prime Your Content for Shoppable Social Ads

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

Experian Voted as Top Media Planning and Attribution Provider

Adweek's readers voted Experian as the top advertising and marketing technology provider for media planning and attribution. The recognition was part of Adweek's inaugural Readers' Choice: Best of Tech awards, which asked readers to vote on solutions providers across 24 advertising and marketing technology categories. "Effective media planning and measurement have become crucial components of every marketing campaign, and more marketers understand the priority," said Kevin Dean, Experian's president and general manager of…

Cision Announces Latest Product Updates, Allowing Marketers to Retarget Earned Media Audiences

Cision announced significant new updates to the next generation Cision Communications Cloud – the company's communications platform that delivers best-in-class earned media monitoring and analytics, media and social influencer campaign management, multi-channel press release distribution, and earned media retargeting. Today's updates include a range of improvements to the Cision Communications Cloud's Impact product offering. Cision Impact, first released in late 2017, is a suite of solutions that allow PR and marketing…

5 Things That Will Immediately Enhance Your Visitors Experience

Being social is a human trait. Whether it’s your home or place of work, you will always want to make sure that your visitors are comfortable and have the best experience. Be it the convenience of getting to your establishment or returning to it, your visitor’s experience should be smooth and intuitive. A visitor management system is an answer to all these questions. It is a unique piece of technology that makes your visitors feel right at home. It not only enhances their experience but also acts as a digital reception…

Animoto Social Video Trends Report Forecasts Growing Demand for Video Marketing in 2020

In the past 12 Months, 96% of Marketers Have Placed AD Spend on Video Marketing on Social Animoto, the company that makes it easy for anyone to create professional marketing videos, released its annual report, Social Video Trends: Consumer & Marketer Insights for 2020. This report investigates a survey of consumers and marketers to find out how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers' approach to social media marketing. Social Video Drives…

Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms

Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched the Lattice Campaigns App for LinkedIn. The new app uniquely enables customers of D&B Lattice to improve campaign performance by creating and activating always-on AI-based audiences for LinkedIn Ads. This announcement comes only 90 days after the commercial data and analytics provider acquired Lattice Engines, the world's first B2B Customer Data Platform (CDP). "When Dun &…