TikTok Partners With Arnold Schwarzenegger’s After-School All-Stars to Provide Food and Resources

The short-form video platform is donating $3M to help provide millions of meals to families across the U.S. As schools across the country close, one of the greatest challenges facing many parents is how to feed their children. Millions of students, teachers and families depend on school resources for more than learning. Today, TikTok announced it is partnering with After-School All-Stars (ASAS) to provide critical meal support to those in need. TikTok's $3M donation will enable ASAS, an organization founded by former …

SaaS Platform Schedulicity Waives All Fees to Assist Small Businesses

Online scheduling platform, Schedulicity, announced Sunday that it will waive all fees for existing and new businesses for the next three months. The company, which provides online appointment booking and class scheduling, launched the initiative to support service-based businesses that are struggling in the face of the COVID-19 outbreak. As a SaaS platform that offers business tools for hairstylists, barbers, yoga instructors, and fitness studios, as well as massage therapists, facialists, and nail artists, Schedulicity…

How to Avoid Tone Deaf Marketing in Uncertain Times

To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period of time. Entire nations are under quarantine, business and school closures are rampant, and the phrase “social distancing” is possibly one of the most talked-about and pressing concepts of the day. In these times, customer communications – particularly digital ones – become especially…

Kinemagic, the Software Company Creating Digital Twins, is Now Providing Free Access to Virtual Meeting Technology in Response to…

Stratus Software Provides Multi-User Virtual Meetings Inside Digital Twins. Kinemagic is Making it Free While Businesses Are Disrupted by Coronavirus Kinemagic, makers of Stratus, the software that provides AR and VR experiences for heavy industrial companies, has a solution for people working remotely due to coronavirus disruptions. Kinemagic is opening its proprietary software, Stratus, as a collaborative, multi-user tool that allows colleagues to meet virtually inside their own digital twins. With companies in the…

Infogroup Moves Its Papillion, NE Data Operation and Tele-research Center to a Virtual Workplace over the Weekend

Company had prepped for remote work; closed all North American offices before government-mandated closures Having moved all of its teams, including its Papillion, NE-based data operations and compilation team, to a virtual workplace over the weekend, Infogroup continues to serve its clients fully, the company announced. Committed to the well-being of its employees and to providing uninterrupted service to its clients and partners, Infogroup had been preparing for two weeks for the potential closure of its North America…

Frontrunner Technologies Helps to Educate on COVID-19 With Launch of New Windowfront Messaging Platform in Toronto

With rapidly-changing updates, coupled with misinformation surrounding COVID-19, FrontRunner Technologies is launching a WindowFront messaging platform designed to educate and inform Torontonians on the pandemic. Selected for their close proximity to essential services in Toronto, FrontRunner’s newly created tool offers continuous updates on COVID-19 and outlines the impact of the virus on Canadians. Designed to look like a text message exchange with the World Health Organization (WHO), the Government of Canada (GOC) and…

Bravo! In Tough Times, Resolute PR Firms Stand their Ground

All global search engines are flooded with inquiries related to the COVID-19. More and more people are searching for information using keywords related to the novel Coronavirus (n-coronavirus) such as Quarantine, the Wuhan Flu, Coronavirus Vaccine, Coronavirus Guidelines for America and hundreds of similar long-tail keywords and phrases. COVID-19 has exposed us to many unforeseeable risks and challenges. What started with a localized flu infection has now become a global pandemic-- on the…

Adaptive Ad Systems Bullish on Television Advertising Market

Continues Deployment of its proprietary Ad Technology with new Installations Adaptive Ad Systems, Inc. announced that it remains bullish on the television advertising market and is continuing installation of its proprietary state-of-the-art Dynamic Digital Ad Insertion technology (DDAI) at a rapid pace. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders Adaptive CEO J. Michael Heil states: “Despite the extraordinary drop in the DOW by almost 3,000 points on Monday, we remain very…

Digital Air Strike Unveils Industry-First Video Retailing Program at No Cost to All Automotive Clients in Response to COVID-19

New Social Media, Video and AI Technology Program to Support Businesses and Communities Impacted by the Coronavirus Pandemic Digital Air Strike, the leading social media, intelligent lead response and consumer engagement technology company, unveiled its new Video Retailing Program with White Glove Service to help dealerships handle more steps of prospect conversion, the full sales process, and vehicle servicing utilizing video, virtual messaging, AI, and much more. The Video Retailing Program allows consumers to do…

TechSee to Provide Free Access to Remote Visual Assistance Technology in European Countries Affected by COVID-19

The initiative aims to safeguard employees and customers by enabling effective remote assistance, reducing the need to dispatch field technicians and empowering customer service professionals to work from home TechSee, a global leader in remote video support solutions, announced that it has joined the global effort to mitigate the impact of the coronavirus pandemic by providing European organizations with free access to its Visual Assistance products for contact centers, enabling them to deliver uninterrupted service…

Will the COVID Grinch Steal Christmas?

New report from BRG Retail Performance Improvement professionals outlines Holiday 2020 considerations for Retail industry Retail faces another inflection point. The impact of COVID-19 on the way we live, work and shop has been unprecedented—and the 2020 holiday shopping season will not be immune, according to a new report from BRG Retail Performance Improvement professionals. While retail works to shift in an ever-changing world brought forth by the pandemic, the industry is left asking: "Will the COVID Grinch steal…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

The Tipping Point for Customer Value Management

For decades, value selling has been a secret weapon most enterprise sales teams brought out only for their biggest prospects. That’s because like with most secret weapons, it was expensive, hard to operate, and needed to be reserved for the most opportune moments. But in recent years, the introduction of new automated tools enabled pioneering organizations to deploy value selling at scale with near real-time use of value across multiple scenarios and prospects. Now, we stand at a tipping point where Customer Value…

Applying a Resilient ‘Voucher Code’ to the Retail Industry of Tomorrow

Ongoing disruptions around the world have impacted economies everywhere. The Japan-APAC retail industry is no different. As countries across Japan and Asia-Pacific ease restrictions, it’s crucial that businesses realize changing consumer behaviors, sentiments, and beliefs, and introduce new strategies to connect more deeply with their customers. In Singapore, for example, safe distancing measures implemented by the government have driven an increase in online shopping activities, with two in five consumers indicating…

Israel’s Retail Innovation Club Unveils New Technologies to Get Brick & Mortar Stores Back on Track Following COVID Lockdown

Israel has leveraged technology to overcome the current health crisis, with different innovative solutions that track the spread of the coronavirus. This tech allowed the country to build models and intervene rapidly when necessary before communities and health facilities were overwhelmed. Now that schools, offices and shops are going back to "the new normal", the country's retailers also turned to tech and innovation to revitalize their businesses. Marketing Technology News: Victory Square Portfolio Company FansUnite…

FollowAnalytics Inks Strategic Deal With Microsoft

In order to accelerate its mobile app building service, FollowAnalytics has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. FollowAnalytics, a San Francisco-based mobile app builder with analytics and engagement features, has posted record growth in the past two months as the company rides the wave of a 336% increase in mobile app development in the U.S. 2020 is expected to be the company's most profitable year since it was founded in 201 The COVID-19…

From Coronavirus to Cybersecurity: The Wisdoms of Dealing with Pandemics

In the span of a few months, the coronavirus has reached every country, every community, and every neighborhood. No nation is spared. The economy grinds to a halt. Millions have fallen sick. In the meantime, if you take a look at the 15 biggest cyberattacks in the 21st century, you’d notice a few things. First, no country is untouched. Second, it’s extremely disruptive to business operations. Third, millions have fallen victim to these attacks. We have been dealing with a different kind of outbreak for many years, that…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

New Movember Survey Results Show More Conversations Are Needed for Men Who Are Struggling During COVID-19

The global men's health charity releases new digital tool to better enable conversations as survey results show 42% of U.S. men surveyed said no one had asked how they were coping According to new research, 88% of U.S. men surveyed found it helpful when people ask if they're having a difficult time. Yet nearly half (42%) say no one has asked how they're coping during the COVID-19 pandemic. These figures, released today by global men's health charity Movember, explore the impact of COVID-19 on social connections. They…