How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

AI Breakthrough Announces Inaugural Artificial Intelligence Breakthrough Award Winners

Program Recognizes Top Artificial Intelligence and Machine Learning Companies and Solutions AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, announced the winners of the inaugural AI Breakthrough Awards program. The winning AI Breakthrough selections showcase AI and machine learning technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in AI solutions across the globe.…

SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences

Putting Customer Data at the Heart of Engagement to Drive Deeper Loyalty SessionM announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange. "Brands that are winning today put their consumers and…

Trivantis Announces CenarioVR as Immersive Learning Enterprise Solution

Trivantis CenarioVR Product Release Helps Customers Significantly Enhance Performance, Engagement and Retention of Learning Programs Through Immersive VR-Based Learning  Trivantis unveiled a groundbreaking immersive learning platform that combines the intuitive interface of a rapid development authoring tool with the cutting edge technology of virtual reality training, xAPI data, and real-time performance analytics. CenarioVR leverages Trivantis’ 20+ years of leadership and expertise in content authoring to provide a…

Advantage Business Marketing Pivots Business Model to Deliver Greater Customer Value

Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful Content Channel Mix for Companies to More Rapidly Attract and Convert Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision. Born from 100 years of media, Advantage is changing the face of…

Is it Worth Investing on Video Content for Smaller Screens?

Yes! Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads StudioNow’s 2018 Pulse of Video Industry survey has revealed marketing and advertising professionals’ perspectives on key industry trends. A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution…

Major German Brands Turn to Salesforce to Navigate Fourth Industrial Revolution

Deutsche Bahn, Siemens, and Villeroy & Boch Select Salesforce to Power Their Digital Transformations and Connect to Their Customers in a Whole New Way Salesforce, the global leader in CRM, has announced new customers, including Deutsche Bahn, Siemens and Villeroy & Boch, and expansion plans in Germany to further support the company's rapidly growing base of customers in the region. The announcement was made at CEBIT where Salesforce is the premium event partner and largest exhibitor at the show, hosting a…

Admix Enables Developers, Connects Brands to Social VR in High Fidelity

Admix Joins Virtual Reality Blockchain Alliance (VRBA) To Help Bridge Virtual Worlds Admix, a monetization platform for VR and AR, is introducing a range of new advertising options for the virtual world platform High Fidelity. The Admix solution, which will soon be available from the High Fidelity Marketplace, will enable High Fidelity domains to display brand-sponsored objects and advertisements from Admix's network. Domain owners will share in the revenue from ad placements, with payments made in High Fidelity's…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

How to Evoke ‘Analog’ Emotions Using Digital Technology

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and other emerging digital technologies have taken over as marketers have searched for better ways to understand and target their customers. But this “science” alone only gets us so far. In marketing, emotion plays a fundamental role. In fact, research suggests that effective marketing can…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

5 Disruptive Trends in Martech in 2018

In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in 2018, it’s appropriate to gauge where Martech is heading. The marketing technology stack of today is like one big meadow with resources and tools in abundance and a whole bag of integrations to choose from. Let’s contemplate the state of affairs for Martech in 2018 and pin some trends…

InGenius Releases New Integration for Microsoft Dynamics 365

InGenius announced a new integration for InGenius Connector Enterprise between the Genesys PureEngage platform and Microsoft Dynamics 365. The InGenius platform uses features such as screen pop, click-to-dial, CRM screen transfer, and automated case creation to make it easier for agents and organizations to work efficiently and achieve their business objectives. With InGenius Connector Enterprise, no changes need to be made to existing infrastructure or workflows. Also Read: Revolutionizing B2C CRM: The Power of Relevant…

Customer Experience Professionals Embrace Innovation with Oracle

Oracle CX Cloud Suite empowers marketing, commerce, sales and customer service to quickly and easily tap into the latest innovations ORACLE MODERN CUSTOMER EXPERIENCE -- To help customer experience professionals accelerate the adoption of the latest innovations, Oracle brings together the most comprehensive selection of apps for sales, service, marketing and commerce within the Oracle Cloud Marketplace and ecosystem. Built on an open framework that connects data, apps and media, Oracle enables customer experience…

VR Social Network vTime Closes $7.6 Million Series A Funding Round

vTime, the UK-based virtual reality (VR) sociable network that allows users to meet, chat, broadcast, and share with people around the world, has closed a $7.6 million (£5.4 million) Series A funding round. This Series A fundraising was led by Deepbridge Capital, utilizing the Enterprise Investment Scheme, and also included investment from Liverpool based institutional loan and equity provider, MSIF. Also Read: GFR Fund Raises $18.3 Million, Investing in Seventeen Augmented Reality (AR) And Virtual Reality (VR)…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

Five Video Marketing Blogs You Should Read

Video is hot, and there is no dearth of information about the new exciting innovations happening in the ecosystem. To get you close to “What’s Hot” in video marketing technology, we picked five must-read blogs you should dive into. Introducing GoVHS, Vidyard’s Most Innovative Product! #AprilFools One of the best product introductions in the video marketing series, Vidyard’s blog on GoVHS showcases why marketing teams should not lose touch with the ‘retro’. Hannah Cameron, Vidyard’s Content Marketing Pro, explains how…

Digital Marketing Spend Is $10,000 or Less for Nearly Half of Small Businesses

Survey of 351 Small Business Owners Reveals That Businesses Budget Modestly for Digital Marketing - Which May Be a Mistake, According to Industry Experts Nearly half (47%) of small businesses in the US spent less than $10,000 on digital marketing in 2017, according to a recent survey by Clutch, a B2B research, ratings, and reviews firm. Social media (54%), website (51%), and email marketing (36%) were key areas of investment. Augmented and virtual reality (AR/VR) represent a small but promising digital marketing…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

All-Star Speakers for Emma’s Fourth Annual Marketing United Conference

The Onion’s Mike McAvoy, CNN’s Mel Robbins, and New York Times Best-Selling Author Bob Goff join the likes of Google's Daniel Sieberg, Voicera's Cory Treffiletti, Mel Robbins, Jay Acunzo of the 'Unthinkable' Podcast and Others Emma, a provider of best-in-class marketing software and services, is hosting its fourth annual Marketing United Conference. This is the most anticipated marketing event of the year! What with world-class speakers, hands-on learning, and an unbeatable venue in Nashville, Marketing United Conference…