Liftoff’s Data Shows Mobile Users Increasingly Engaged with Finance Apps

Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in EMEA  Despite having considerably lower registration and activation rates compared to APAC, financial apps in Europe have a chance to seed usage by capitalizing on a low cost-per-install before the Payment Service Directive (PSD2) increases competition. Read More: Five DIY Activities to Become a B2B Content Rockstar Liftoff, a leader in mobile app marketing and retargeting, has released a new report…

Bizzabo Surges Ahead in SaaS Industry with Its Proprietary Event Success Platform

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading holistic events cloud, has announced further market growth into the SaaS industry with 9 new partnerships including Magento, Zoom Information, InsightSquared, Moz, Namely, RingCentral, Sisense, PayFactors, and SalesLoft. Going forward, Bizzabo will exclusively provide its event success platform to enhance each organization's ability to host impactful events that increase…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for Customers Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising, robust cross-channel campaign management capabilities, and pragmatic advertising…

Fincons Group to Showcase Cutting Edge Launches at NAB 2018

Supercharging OmniChannel TV Through Interactivity, Programmatic Advertising, AI and Blockchain Fincons Group, a leading global IT business consulting firm, will be exhibiting at NAB 2018 to showcase its successful deployment of innovative projects within the OTT space. With over 35 years providing broadcasters with outstanding solutions to leverage content to increase revenue and improve service to end-users, Fincons Group is delighted to showcase its successfully deployed innovation to the US market. With offices in…

Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement

New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When Producing Their Ad Creative Where people move tells marketers a lot about what they are, and what they prefer to see and buy. The data signals from mobile devices enable marketers to create unique marketing experiences. A critical research undertaken by Verve, a location-based mobile marketing platform finds that consumers are twice as likely to interact with mobile ads informed by…

BrowserStack Introduces App Automate for Powerful Mobile Application Testing

Browserstacks' App Automate Allows for Automated Testing of Application Across 1000s Android and iOS Devices BrowserStack, the most reliable web and mobile browser testing platform on the market, announced the release of App Automate, enabling users to run automated tests for mobile applications on the BrowserStack Real Device Cloud. With App Automate, users can concurrently run automated tests for both native and hybrid mobile apps on thousands of iOS and Android devices. BrowserStack continues to dominate the software…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

redPanda Software Wins Global Award for Customer Value Leader in Enterprise Software for Retailers

 RedPanda Software's Connected Solution Platform and Strategy of Developing In-House Skills Deliver Exceptional Service and Value to Customers Based on its recent analysis of enterprise software for the retail market, Frost & Sullivan recognizes redPanda Software with the 2017 South Africa Customer Value Leadership Award for establishing a strong competitive position within the enterprise retail industry through its dedication to developing custom-made retail software solutions and managed services, which provides its…

Here’s What Was on Everyone’s Take-Away List at Revenue Summit 2018

The One-Day Event Talked About the Most Innovative and Actionable Best Practices to Scale Revenue While Being a Phenomenal Destination for C-Level Enterprise Leaders, Junior Sales, Sales Management, and Demand Generation Marketers Missed one of the most amazing sales and marketing conference of this year? Don’t worry; we bring you a gist of what took place in San Francisco, California at Revenue Summit 2018. Hosted by Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, The…

Ford, Toyota, and Chevrolet Earned The Top Three Spots in the L2 Digital IQ Index; Auto 2018 Report

Digital Benchmarking Firm L2 Inc Releases Its 6th Annual Digital IQ Index: Auto 2018 Report. The L2 report benchmarks the digital performance of 43 Auto brands operating in the US, with a specific focus on key digital strategies and best practices for auto manufacturers to follow consumers into a mobile-first world. The Digital IQ Index methodology examines a brand's strengths and weaknesses across the four digital dimensions of Site, Digital Marketing, Social, and Mobile. Index brands are classified as either Genius,…

Voicera Secures $20 Million Series A Financing Backed by Leading VC, Enterprise and Collaboration Players

Voicera's Eva, a Fast-Growing Enterprise Virtual Assistant, Now Offers Full Transcription and Debrief Functionality to All Meetings Voicera announced that it has closed its Series A round of financing, which, combined with its seed round, brings total funds raised to $20 million. This recent round will fund the continued rollout of the company's innovative voice collaboration artificial intelligence (AI) system that transforms meetings into productive, accountable, efficient parts of an enterprise's day. The Series A was…

CX Leader TTEC Wins Nine Stevie Awards for Customer Experience Excellence

Receives Gold for Contact Center or Customer Service Outsourcing Provider of the Year in the Sales and Customer Service Category TTEC, a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world's most prestigious and innovative brands was recently recognized for customer service excellence, earning a total of nine Stevie Awards during the 12th annual Stevie Awards for Sales and Customer Service program. The company received awards spanning a…

Building Accurate and Predictable Data-Driven Results

Relying On The Short-Term, Slippery Slope Let’s say you sell an enterprise product or solution, and your sales cycle is 4-6 months. Maybe longer. What possible growth-hacking test done next week (or even next month) is going to deliver an immediate sales return? How can you possibly evaluate the effectiveness of a short-term test if it takes far longer to see actual, revenue-producing and beer-buying results? This slippery slope applies to more than just tactical campaigns. If you’re evaluating immediate value/ROI…

Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks

"There is so much tech out there, only passionate and interested people would succeed because they not only help select right tools, they find innovative uses cases out of those toolsets."Tell us about your role at Hortonworks and the automation tools you use for demand-gen campaigns? I lead Global Demand Generation for Hortonworks. For all Global Campaigns, I work with different leaders on identifying the top campaign themes, set specific and measurable goals, identify existing assets, plan new assets, strategize on net…

Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to Advo.Ninja? I am the founder and CEO of Advo.Ninja, an enterprise social platform. I am passionate about building products that solve problems, are easy to use and deliver tangible results. I have worked for startups like SilverTail Systems and large companies like Oracle and EMC in…

Mobile CDN: What Is It and Why Is It Essential for Mobile Apps?

Mobile apps are turning out to be more popular among users than websites. In 2016, usage of mobile apps exceeded the usage of desktop and mobile web combined. Technically speaking, mobile apps are completely different than websites, but unfortunately, many mobile apps are still using the same content delivery infrastructure that was designed for websites over 30 years ago, thereby diminishing the user experience. Traditional Web CDNs mostly focus on the first mile (the distance between the origin server and closest CDN…

Interview with Jaimie Buss, VP Sales, Americas, Zendesk

"I do not believe AI can replace the Enterprise Sales Rep. Enterprise Sales Reps exist because companies can’t navigate their own processes to make a purchase."Tell us a little bit about your role at Zendesk and the team you handle? Organizations of all sizes use Zendesk to build the best customer experiences. I joined the company in December 2016, and am the Vice President of Sales for North America. Within my organization, we have Sales Development (segregated Inbound and Outbound), Velocity (< 100 employees or…

What Data Orchestration Solutions Mean for B2B and B2C Marketers

The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a new category of technologies – Data Orchestration Solutions. These solutions automate critical marketing processes including things like onboarding data, cleansing and enriching that data, unifying field values across different systems, and delivering to key partners. Now that sounds bland and theoretical, and marketers tend to like things that are shiny. So why are…

How AI Will Make Marketing More Personalized In 2018

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to…