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Artificial Intelligence Improves Influencer Marketing Campaign Performance by over 150%

Streaming Service Philo Improves Subscription Conversion by 10x with Branded Entertainment Network’s AI Solution Branded Entertainment Network (BEN), the leader in connecting global brands to consumers through the power of popular entertainment, today revealed early successes from BEN’s market leading Artificial Intelligence (AI) solution. Popular brands leveraging the solution include the streaming service Philo and video/games rental operator Redbox, who have all seen increased performance from their influencer…

Adjust Announces Acquisition of Cyber Security and AI Company Unbotify

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud   Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyzes human behavior patterns within websites' and mobile apps' user-flows, to differentiate between bots and actual humans to prevent…

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally. Gartner published its insights on AI after surveying 3,000 executives from 89 countries as part of its 2019 CIO survey. The main deliverable of this survey was that the usage of AI has grown by 270% in the last four years — 37% in 2018 alone propelling the AI market to touch $6.14 billion dollars by 2022. Here are the findings of the McKinsey Global Institute: Labor shifts will be responsible…

Cinven Invests in RTB House

Investment in Global Provider of High-Growth Digital Advertising Technology International private equity firm, Cinven, announces that it has signed an agreement to invest in RTB House, a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration. Headquartered in Warsaw, Poland, RTB House is leveraging deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have…

CognitiveScale Reports Record Annual Software Subscription Growth

CognitiveScale, the emerging leader in Augmented Intelligence software, announced record growth in annual software subscription sales driven by high market demand for its Cortex5 Augmented Intelligence software. The company reported a 128 percent year-over-year growth in annual software and subscription revenues in 2018. This represents the third year of triple-digit sequential growth in the company’s five-year history. Gross margins, average selling price per client, churn, and customer satisfaction scores improved…

Two Hat Is Changing the Landscape of Content Moderation With New Image Recognition Technology

Two Hat, Creator of Community Sift, Acquires Image Recognition and Visual Search Company ImageVision Leading AI technology company Two Hat, creator of the chat, image and video moderation solution Community Sift, announced that it has acquired ImageVision, an image recognition and visual search company. With the addition of ImageVision's patented computer vision technology, Two Hat now provides the most accurate and efficient all-in-one content moderation solution for social platforms in the industry. "ImageVision…

ClearCourse Partnership Acquires Membership Software Supplier Silverbear

Platform to Consolidate Membership and Event Management Software Market in the UK Completes Acquisition of Second CRM Solutions Provider ClearCourse Partnership LLP, a partnership with a mission to acquire innovative technology companies providing membership software and services to groups, organisations and businesses, announced its acquisition of Silverbear, a leading membership and customer relationship management (CRM) solutions provider for professional organisations, trade associations and the wider Not-for-Profit…

Killing ECMs: Gartner and the Rise of Content Services – Thoughts from Generis

Following is analysis from Generis: "ECM is now dead," wrote Gartner analyst Michael Woodbridge at the beginning of last year, proclaiming the "birth of content services." Essentially, Woodbridge argued that centralized ECMs were no longer fit for purpose and a new age of Content Services – amalgamating platforms, components and applications – had been ushered in. "The most common realization of the strategy formerly known as ECM was to provide a centralized enterprise wide platform that could meet one or all of the…

Wrench.Ai Integrates With Iterable To Simplify The Path To Personalization

Marketers Can Deliver Meaningful Personalization at Scale by Automating and Distilling Customer Data into Easy-To-Apply End User Insights and Preferences Marketers using Wrench.Ai’s AI-enabled platform can integrate natively within the Iterable application to deliver meaningful personalization at scale. Wrench.Ai empowers marketers to automate and distill hours of client research into easy-to-apply end user insights and personalization preferences, using deep learning and semantic analysis. The technology allows teams to…

Emotibot Secures USD 30 Million In Series B Round to Create the Industry’s Leading Chatbot and Multimodal Emotional Computing Platform

According to a report from EqualOcean Media, Emotibot, which has been established for more than three years, announced the completion of series B round of financing totaling USD 30 millionon December 11. The following is the full text of the report: Emotibot, a Chinese caring robot solutions provider, has secured USD 30 million in series B round funding, led by China Development Financial, followed by Cathay Financial Holdings. Its existing investors Ecovacs and Advantech Capital participated in this new funding…

Interview with Cornelius Willis, CMO, Clari

"Marketing leadership, particularly revenue marketing, needs to understand technology — not just what to buy, but how to integrate it into a strategy and use it to power a marketing engine."Tell us about your role and journey into technology. What made you join Clari? I’ve been lucky to have a lot of exposure to AI and predictive technology, most recently running technical marketing for Google Cloud Platform, including its various AI and deep learning tools. Algorithms are well understood and constantly improving. But…

The Future of Analytics: 6 Predictions

Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. My work in the past few decades in the data and analysis field have brought forward six predicted trends to watch for in the near future:  1. Deliberate Data-Culture Initiatives Companies openly articulate their need to shift their organization's culture to become more data-inspired in decision-making related to…

RTB House Unveils First AI Marketing Lab Innovations

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million. The new offerings will be tested by selected brands from RTB House global customer base starting in Q1 2019. The company plans to roll out three innovations to its customer base next year. It currently serves more than…

AI Beyond 2020: What Makes the Tech Tick?

We thought of starting a new series on what AI roadmaps could look like in 2020. In AI beyond 2020, we discuss the technology ideas, trends, and insights from leaders, analysts, and tech journalists. In a group discussion with our AI “wordsmiths’, we felt bombarded with questions, including– What do you think about AI beyond 2020? Will it make you more dollars? Will your job be easier in 2020? What makes the technology a go-to-topic for discussion among decision-makers?  Who could answer those better than practitioners…

Making Better Decisions with the Right Data

We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions of dollars to acquire more of it. Their investments are also quickly expanding to new technologies, such as Artificial Intelligence (AI) and Machine Learning, to help process and analyze data. As these technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value required for accurate predictions. As AI and Machine…

New NVIDIA Research Creates Interactive Worlds with AI

Invention Has Potential to Create Virtual Worlds for Gaming, Automotive, Robotics, VR Conference on Neural Information Processing Systems, NVIDIA introduced groundbreaking AI research that enables developers for the first time to render entirely synthetic, interactive 3D environments using a model trained on real-world videos. Company researchers used a neural network to render synthetic 3D environments in real time. Currently, every object in a virtual world needs to be modeled individually, which is expensive and time…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

Hard Data Point And Shoot: Targeting Customers With AI Accuracy

Marketing has not escaped the shift to a digital, data-dependent economy. Most critically, marketers can no longer rely on gut feelings (or “I think this will work”) to play a dominant role in strategy. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes survey showed that 88% of marketers use data obtained by third parties to better understand each customer; 66% use marketing data to enhance targeting offers, messages, and…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI

Conversational AI is quickly becoming a way in which businesses engage with employees and customers: from creating virtual assistants and redesigning customer interactions to using conversational assistants to help employees communicate and work better together. According to Gartner, “By 2020, conversational artificial intelligence will be a supported user experience for more than 50 percent of large, consumer-centric enterprises.”At Microsoft, we envision a world where natural language becomes the new user interface,…