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GDPR: Take a Long, Hard Look at Yourselves in 2018

Every so often something big comes along that throws a spanner in the business works. There might be mild panic and numerous meetings, but ultimately down the line, everything is usually fine - and if done properly, things can feel as though they’ve changed for the better. The General Data Protection Regulation (GDPR) is one of these spanners, clunking its way through every facet of the business. As the date for GDPR compliance, 25th May, draws ever closer,  organizations are frantically trying to get their house in…

TechBytes with Andreas Gnutzmann, Chief Technology Officer, FotoWare

Andreas Gnutzmann Chief Technology Officer, FotoWare Digital Asset Mangement (DAM) platforms are transforming the way retail marketers align their strategy around customer experience and brand messaging. According to a recent report, it is speculated that the DAM market would growing at a CAGR of 20.5% from 2017 to 2021. To better understand the state of DAM platforms and their relation with the Content Management Systems (CMS), we spoke to the Chief Technology Officer at FotoWare, Andreas Gnutzmann.Tell us about your…

Babel Street Unveils Babel BOX for Sensitive Data Search and Analysis

Babel BOX Allows Organizations to Securely Fuse Sensitive Data Holdings with Publicly Available Information to Generate Actionable Intelligence Babel Street, an advanced multi-lingual search and analytics software company, launched Babel BOX™ (Blended Onsite eXploitation). Babel BOX is a data synthesis engine that is deployed on a classified or private network to support sensitive data analysis. With Babel BOX, organizations can leverage Babel Street's sophisticated linguistic algorithms and advanced analytics to explore…

Appy Pie Wins Best App Builder Award in Value and Ease of Use

Appy Pie Has Recently Been Deemed As The Highest-Rated Mobile App Builder On Trustpilot Appy Pie, the world leader in mobile app building platform, has recently been awarded Capterra's Best Value and Best Ease of Use 2018 Badges in the app development category. The award was presented to Appy Pie on the basis of usefulness and ease of use after analyzing responses from several thousand application development software users. Appy Pie offers features like app updates in real time, monetization, push notifications,…

TV May Affect the Brain But Influencer Marketing Affects the Heart

Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising have evolved in many ways over the past decade—particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who have showcased their creativity and developed a following around their content. Enter influencer marketing—one of the fastest growing segments of…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Serenova Launches Skylight for CRM: CCaaS Integration for Salesforce and Zendesk

Serenova's Skylight: A New Agent Experience Extends CxEngage's Omnichannel Functionality to CRM for Increased Agent Productivity and a Personalized Customer Experience Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, released Skylight for CRM with key integrations to Salesforce and Zendesk. The all-new agent experience, included in the latest release of CxEngage, embeds omnichannel interaction and routing capabilities directly into the customer relationship management…

All-Star Speakers for Emma’s Fourth Annual Marketing United Conference

The Onion’s Mike McAvoy, CNN’s Mel Robbins, and New York Times Best-Selling Author Bob Goff join the likes of Google's Daniel Sieberg, Voicera's Cory Treffiletti, Mel Robbins, Jay Acunzo of the 'Unthinkable' Podcast and Others Emma, a provider of best-in-class marketing software and services, is hosting its fourth annual Marketing United Conference. This is the most anticipated marketing event of the year! What with world-class speakers, hands-on learning, and an unbeatable venue in Nashville, Marketing United Conference…

NetBase Introduces Next-Generation Artificial Intelligence for Image Analysis

The Next-Generation Artificial Intelligence Delivers the Deepest Insights into Facial Emotions, Scenery, Objects, and Logos NetBase, a global leader in enterprise social analytics, announced its next-generation artificial intelligence (AI) image analysis capabilities. The NetBase next generation AI analyzes visual posts to identify brand logos and keywords to give the most comprehensive view of a brand’s performance. The platform also accurately classifies images by facial emotions, common scenery, and everyday objects to…

TechBytes with Brennan Wilkie, SVP, Customer Experience Strategy, InMoment

Brennan Wilkie SVP, Customer Experience Strategy, InMoment A CX Blueprint could be a fascinating aspect of building a modern marketing campaign for millennial customers. However, the fading boundaries of CX and User-Experience (UX) make it hard for traditional SMEs to focus their resources on new-age expectations. To understand how CX exponents leverage data and if data privacy could be the biggest challenge in CX Intelligence, we spoke to Brennan Wilkie, SVP, Customer Experience Strategy, InMoment.Tell us about your…

Alight Analytics Launches-ChannelMix, Sports Marketing Analytics Solution

ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat and All Other Fan Engagement Platforms Alight Analytics, the industry leader in marketing analytics, launches a new product to help professional sports teams, leagues and other sporting organizations better understand — and monetize — the massive fan engagement with their brand. The National Basketball Association and the Memphis Grizzlies are the first two…

Five DIY Activities to Become a B2B Content Rockstar

In Our Primer On Mastering B2B Content Marketing, We Outline Time-Tested and Verified Strategies To Drive Traffic To Your Website. If the content is king, then the intent driving that content is the ‘king maker’. In 2018, content marketing strategies are directed at customers who are not only willing to purchase but also influence others in the community to drive actions via recommendations, reactions, promotions, and contribute UGC (User-Generated Content). Fact-Checking Content Marketing Trends According to the B2B…

Rakuten Marketing Survey: Global Organizations Anticipate 26 Percent Marketing Budget Loss in 2018

Rakuten Marketing Survey's Report, Identifies Marketers' Fear of Budget Waste as E-commerce Continues to Expand Globally Rakuten Marketing, the leading technology company that enables brands to increase sales through data-driven performance marketing, announced results from its newest global report. The Rakuten Marketing "What Marketers Want in 2018: Five Strategic Opportunities for 2018" survey polled over 1,000 marketers across the US United Kingdom, France, Germany, and Asia-Pacific (APAC) and found a common fear of…

AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers   AnyClip, an AI-driven video content and data monetization pioneer, has announced the launch of AnyClip’s Content Platform, an unmatched premium video content and Brand Safety solution for advertisers and publishers. The Platform provides advertisers the unprecedented ability to gain real-time insights into content, ensure Brand Safety, and contextually target ultra-premium content while allowing publishers…

Beating the Big Guys Is All About Brand Loyalty

There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. With deeper pockets, wider budgets, and seemingly limitless tools at their fingertips, competing against the “big guys” can seem like an insurmountable task. But it doesn't have to be this way. With the right solutions and customer insights, smaller businesses can be just as competitive at winning over their customers. Regardless of the size of your business, the most effective way to drive customer…

Telemundo Deportes Initiates 100-Day Countdown to the FIFA World Cup, Unveils Sponsors and Digital Partners

Telemundo Unveils Initial Findings of an In-Depth US Consumer Focused Research Study Around the FIFA World Cup Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer-focused study around the FIFA World Cup. "We are kicking off the 100-day countdown in a big way to celebrate this historic moment for Telemundo Deportes. This will be the most consumed and most widely distributed digital event in…

PowerPost Launches PowerIQ – First Virtual Assistant for Content Marketers

PowerIQ To Deliver AI-Driven Content Technology PowerPost, a leading content marketing platform, has today announced the launch of PowerIQ Virtual Assistant, a unique content intelligence technology that takes the guesswork out of content marketing. PowerIQ provides brand marketers access to real-time intelligence, competitive insights and identifies the most successful content produced by competitors and industry influencers. "PowerIQ is a cross between a virtual research assistant and a content coach. For…

Cellebrite Arms Forensic Examiners with Unparalleled Access and Analysis of Digital Evidence

Cellebrite Introduces New Extraction Capabilities in UFED Ultimate, Allowing for Robust Examination from Key New Sources in a Single Environment, Complimentary Inclusion of Public Social Media Data via UFED Cloud Analyzer Cellebrite, the leading provider of digital intelligence solutions, has introduced a comprehensive upgrade to its portfolio of offerings to provide examiners with new capabilities that provide unrivaled access to evidence from locked or encrypted mobile devices via UFED Ultimate. In addition, by…

The Big 5: Top MarTech Updates from Last Week

What Better Way to Start Your Monday Than Wheeling Through The Top Five Martech Updates That Occurred in the Previous Week. This Is Your Weekly Monday Dose Twitter Hires Parag Agrawal as their New CTO Social blogging platform, Twitter, has appointed Parag Agarwal as their new Chief Technology Officer. A Microsoft alumnus, Parag did his schooling from Atomic Energy Central School and his engineering from the IIT-Bombay. Parag succeeds Adam Messinger in his new role, leading the technology strategy, for the micro-blogging…