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The “New” Path to Scale

In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional media companies continue to consolidate into massive platforms – think Comcast/Universal/NBC. Scale is a prerequisite for any meaningful marketing discussion. As a basic ingredient in the proverbial marketing soup of any brand marketer, scale is no longer a point of differentiation, but rather a starting point. Also Read: Why the Tug-of-War Will Continue in 2018 Social Marketing…

Interview with Chris Rothstein, CEO, Groove

"If you’re able to provide a customer with a solution, you should be engaging with them until they are able to see the value your solution can provide as well." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to join a sales engagement platform? I am the co-founder and CEO of Groove.co. Before founding Groove, I was managing sales teams at Google. I worked with some of the best and brightest folks in the industry. I learned a lot during this time and had a great team that was…

Interview with Daniel Rodriguez, VP of Marketing, Seismic

"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to join a technology innovation company?) I am the VP of marketing here at Seismic, where I focus on developing and executing a marketing strategy for generating high quality leads for sales and raising brand awareness. I joined the team back in 2013 as Seismic’s first marketing…

ClickFox Brings Analytic Decision Making Through Conjoined Data

ClickFox’s Journey Science Ecosystem Gives Executives And Business Analysts Unprecedented Visibility Into Consumer Journey Complexities And Automatically Surfaces What Matters From The Millions Of Behavior Variations ClickFox, The Journey Company, leaps forward again proving itself as an innovation leader by breaking the square, boring, Big Data barrier with its next-generation journey science product, Fox, and becomes the first Technology leader to give data a meaningful shape. Do your analytics efforts consist of a…

Embracing Analysis to Perfect the Balancing Act

It’s no secret that many large companies are pulling their million-pound advertising budgets after not seeing enough ROI. When you put substantial budgets behind campaigns without setting out a sensible strategy, or building flexibility into budgets and plans to adapt, then it’s not surprising that the results aren’t there. It’s this ‘hitting-send-and-hoping-for-the-best’ mentality that is doing nobody any favors. Another issue is that with many brands suspecting that they’re advertising to bots, ad figures aren’t…

TechBytes with Monica Behncke, VP, SiriusDecisions

Monica Behncke VP, SiriusDecisions Bringing transparency and relevancy to marketing data are key to effectively churn ROI from sales and advertising efforts. Even as marketing intelligence platforms become more refined and specific to every addressable customer and market channel, accurately identifying marketing attribution still eludes B2B marketers. We spoke to Monica Behncke, VP and Group Director at Sirius Decisions, To understand the dynamic nature of modern B2B marketing data landscape.MTS: How does data enable…

Outreach Meetings Simplifies Scheduling Workflow With Prospects

New Product Cements Outreach's Position as First Complete End-to-End Solution for Sales Professionals Featuring Multi-Channel, Integrated Analytics Outreach, the leading sales engagement platform, unveiled its newest product available through the Outreach platform, Outreach Meetings. Designed to accelerate and simplify salespeople's daily process of scheduling meetings with prospects, Outreach Meetings helps ensure more meetings happen. Outreach Meetings is a suite of features that solves all the pain points of…

We Built A Product That Sells Itself: monday.com

How An Internally-Developed Business Intelligence Tool Helped Monday.Com Grow To Over 18,000 Paying Customers In 2014, the Monday.com team (formerly known as dapulse) launched a tool that helps teams work better together, and smarter. CEO Roy Mann spearheaded product development which began in 2012, with his co-founder Eran Zinman. The idea stemmed from a problem that nagged Mann while working at another startup. The company experienced massive growing pains in managing internal communications. So, Roy built…

ScoreStream Receives Intel Capital Funding

New Funding Will Enable ScoreStream to Enhance Crowd Sourcing Platform for Local Sports ScoreStream has received funding from Intel Capital, Intel's strategic investment, and M&A organization. ScoreStream is a crowd-sourcing platform for capturing and syndicating local sports content to consumers and media companies. ScoreStream has partnerships with most of the major broadcast television groups, iHeart Media, and the Associated Press. The new funding will enable ScoreStream to create new product…

Nielsen Launches Marketing Budget Explorer Globally

Nielsen Enhanced Its Roster of Everyday Analytic Tools, With the Global Launch of Marketing Budget Explorer Streamlining the media planning process, Nielsen's new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions. "For advertisers tasked with maximizing the impact of their limited marketing dollars,…

TechBytes with Bartłomiej Romański, Chief Technology Officer, RTB House

Bartłomiej Romański Chief Technology Officer, RTB House In November,  RTB House, a global retargeting technology provider for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.We spoke to RTB House CTO Bartłomiej Romański, to find out the implications of this release.MTS: Tell us about your role at RTB House and the team you handle? Bartłomiej Romański: As Chief…

Millennials Are Causing a Sales Revolution

I’m a millennial, and I’m proud of it. If you haven’t noticed, there are a lot of us out there. According to Nielsen, millennials now make up one-quarter of the US population with a total of 77 million. We’re starting to take over the workforce as well with an estimated 35 percent of the workforce being millennials by 2020. We’re here to stay. I’ll be the first one to admit we bring some good qualities and some bad qualifies. One thing is for sure—millennials don’t put up with crap. Some people think we’re lazy, but it…

Don’t Be Late for the Party: Holiday Planning Starts Now!

With the kids back in school and summer behind us, it can only mean one thing—time to start planning for the holidays! “Wait! But the leaves only just started to change?” you might be thinking. I know, it seems early. But an early start can mean the difference between using the same-old, ho-ho-ho-hum specials and décor from last year and developing a truly unique and differentiated experience that surprises and delights customers—and keeps them coming back long after the holidays are over. A well-planned holiday event…

Interview with Nathan Kontny, CEO, Highrise

"I think the whole hyperpersonalized message is a bit overhyped. What's more important is actually trying to make messages more "personal." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a CRM company? I'm the CEO of Highrise, a CRM tool that offers the simplest solution for tracking leads and managing follow-ups. We serve tens of thousands of customers worldwide, helping people follow up on their relationships rather than just work through a sales pipeline. …

Dreamforce TechBytes with Mike Fitzmaurice, VP, Workflow Technology at Nintex

Mike Fitzmaurice VP, Workflow Technology at Nintex Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Mike Fitzmaurice, VP, Workflow Technology, Nintex, to see how he views the event.MTS: What’s the biggest attraction for you at Dreamforce 2017? Mike Fitzmaurice: Every year, the biggest attraction for me is definitely the community. We are always…

Interview with Doug Randall, CEO, Protagonist

"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a narrative analytics company? When I co-founded Protagonist, I didn’t really know we were building a narrative analytics company when we first started. I had been working in a boutique consulting firm after grad school on the East Coast, but became intrigued by what was happening in…

Interview with Ed Bussey, CEO, Quill

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

The Modern Salesperson

When asked to think of an individual making a living off the sales profession, many people still imagine a man in a suit hitting the streets, demoing products and charming customers. But this is no longer the case--the modern salesperson isn’t pounding the pavement or flipping through their Rolodexes for specific contacts. They are instead people with diverse backgrounds sitting in front of a computer screen, more responsive and able to make efficient lead conversions faster than ever before. From prospecting to closing…

Interview with Alberto Sutton, SVP, Marketing, Onvia

"In those days, programming AI meant predicting as many possible outputs and linking some response or action to each. Nowadays the paradigm has shifted to programming of neural networks, where the machine learns over time through the exposure to data, patterns and events." On Marketing Technology MTS: Tell us a little bit about your role at Onvia and how you got here? I joined Onvia as Senior Vice President of Marketing in February 2016. I was attracted by the company's unique position to resolve the friction in the…

Finding the Perfect Balance Between Personalization and Automation with Event Marketing

In-person events are the perfect opportunity to maximize your brand’s engagement with key audiences. The opportunity is so great that marketers are willing to spend up to $26.1 billion a year on in-person events. But, despite the massive amounts of time and effort invested, many organizations struggle to keep pace with the challenges that events can present to their marketing organizations, such as collecting and drawing conclusions from massive amounts of data or difficulty in quantifying ROI. The considerable investment…