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Hootsuite and Workplace by Facebook Partner to Empower Employee Advocacy

Amplify and Workplace Integration Enables Employees to Quickly and Easily Share on Social to Advance Their Organization's Social Programs Hootsuite, the world’s most widely used social media management platform, announced a strategic partnership with Workplace by Facebook to make it quicker and easier for employees to share brand and thought leadership content on social. The expanded partnership brings to life the integration of Hootsuite’s employee advocacy platform, Amplify, with Workplace by Facebook, empowering an…

TechBytes with Ben Tyson, Senior Vice President, StudioNow

Ben Tyson Senior Vice President, StudioNow In their current state, video marketing platforms are gaining massive traction by virtue of a marketer's need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow. Tell us about your role at StudioNow and the team/technology you handle. At StudioNow, we aim to make content production a more…

LeanData Marketing Attribution Capabilities Empower Customers to Optimize ROI Growth

High-Growth Companies Use LeanData's Marketing Attribution Solution to Accelerate Time to Revenue and Optimize Marketing ROI LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData’s Marketing Attribution to accelerate time to revenue and optimize ROI growth. Read More: The New Marketing: Don’t Be Afraid to Catch Feels LeanData has also unveiled a suite of…

Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage

"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify what content is relative and compelling based on datapoints, but then deliver that in both traditional and new channels." Tell us about your role at Informa Engage and how you got here. What inspired you to join Informa Engage? As VP of Marketing Performance at Informa Engage my team supports in-house marketers and their clients with a healthy audience database and marketing technologies and tools to…

TwentyThree Now Offers Video Engagement Data to Marketo Customers

Marketo & TwentyThree, the Video Marketing Platform, Announced a Marketo Innovate Partnership Allowing Marketers to Run Video Everywhere and Improve Lead Scoring, Nurture Campaigns, and Lead Generation TwentyThree and Marketo have announced a new partnership and user access to bring Video Engagement Data to the users of the Marketo Engagement Platform. With video already the majority of website engagement, this is essential for marketers to measure the impact of video beyond vanity metrics and analyze video engagement…

ClickFox, Inc. Announces Latest Investment Led by Arrowroot Capital

ClickFox, Inc., the leader and innovator of the global Journey Analytics market, announced today the closing of new investment led by Arrowroot Capital, a growth equity firm based in Santa Monica focused on investments in Business-to-Business software companies. Arrowroot joins the Journey Science movement and shares in the ClickFox vision: that everything should be connected into a Journey to tell the stories hidden in the data. With unique expertise in diverse data sources, and adoption by some of the …

Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

TechBytes with Nikhil Hasija, Founder and Chief Product Officer, Azuqua

Nikhil Hasija Founder and Chief Product Officer, Azuqua Are you coping with the surfeit of marketing automation tools in 2018? With so many loosely connected technologies on the offer, marketing teams have a hard time managing these. Nikhil Hasija, Founder and Chief Product Officer at Azuqua, spoke to us about on the dynamic growth of Customer Experience in an Automation ecosystem. Tell us about your role at Azuqua, and the team/technology you handle. I am the founder and chief product officer at Azuqua. I’m…

How to Champion B2B Social Selling and Deliver ROI

Have you heard the story of that B2C salesperson who could sell a ski jacket to a salt miner from the Danakil Desert in Ethiopia? Does not happen anymore, right? For long, B2B sellers relied on a hit-and-miss rule of the thumb -- making ‘n’ number of phone calls from a directory and sitting idle on cold calls for eons. Then came Marketing Automation and a bunch of CRMs that helped achieve better results in customer targeting and acquisition. With a surfeit of technologies to converse with customers across any platform of…

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." Tell us about your role at Alexa.com, and how/why you came to the company. My role at Alexa.com includes building and developing the team, establishing the company’s culture, setting the overall direction and driving day-to-day decision making. I joined Alexa in 2013 because I have a deep affinity for data and analytics. Alexa processes billions of data points daily, and I was…

BookingBug Recognized Among Europe’s Fastest Growing Tech Companies

The FT 1000 Recognized Innovative Companies, including BookingBug, with Strong Revenue Growth After scooping a significant capital this month, BookingBug, a leading appointment and scheduling platform, has announced another milestone in its journey. BookingBug has been recognized by the Financial Times and Statista as one of Europe’s fastest growing companies. Read Also: Content Update: Top MarTech Blogs for Every Marketer’s Platter With innovative and fast-growing companies as the driving force for Europe’s economy…

Uberflip Funding Could Solve a Bulk of Content Personalization Challenges

Uberflip's CEO Yoav Schwartz Reveals How His Company Had Been Preparing for SaaS Revenue Threshold for Two Years to Make The Latest Uberflip Funding Round Count  Last week, Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, had announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform leaped ahead of the competition, empowering B2B marketers to create personalized content experiences at scale.…

Impartner Named a Strong Performer in Through-Channel Marketing Automation Report

Impartner's TCMA Solutions Cited as a Good Fit for Customers Who Have Invested in Salesforce (CRM) and Are Looking for an Affordable, Full-Featured Solution Global Partner Relationship Management (PRM) leader Impartner has been named a strong performer in The Forrester Wave: Through-Channel Marketing Automation, Q2 2018. In the report, the 15 most significant solution providers have been evaluated against 25 criteria. In the Wave, Forrester reports that marketing to, through and with partners is critical to reach…

Marketo Celebrates Bold and Brave Marketers With 2018 Revvie Awards

Revvie Awards Recognize Marketo Customers, Partners and Individual Marketers Who Are Using the Marketo Engagement Platform Marketo Inc., the leading provider of engagement marketing software and solutions, announced the 2018 winners of its annual Revvie Awards. The Revvie Awards recognize Marketo customers, partners and individual marketers who are using the Marketo Engagement Platform to drive exceptional customer experiences and unprecedented business results. "It's inspiring to witness so many marketers using…

Aria Solutions Joins the Ranks as Gold Partner at Genesys

Aria Solutions Achieves Highest Genesys Partner Status by Joining Elite Group of 30 Gold Partners out of an Approximately 700-Member Worldwide Partner Ecosystem Aria Solutions, a leading provider of customer engagement services and products for over 20 years, has announced today it has achieved Gold Partner status with Genesys, the global leader in omnichannel customer experience and contact center solutions. “We are happy to announce Aria Solutions as one of our new 2018 Gold Partners in our tight-knit community…

If AI is Going to Make You a Better Marketer, You Need to Know These Four Things

“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark about how it works and what it’s capable of. Some are intimidated by the challenge of getting to grips with new, quickly-evolving technology. While others see the seemingly limitless possibilities AI presents for improving services and adding value to people’s lives. Teaching Computers to Think What exactly do we mean when talking about AI? Artificial Intelligence is concerned with enabling…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

video intelligence Targets Mobile Developers with its Contextual Video Platform

New partnerships aim to build video into the heart of the mobile experience video intelligence (vi) announced new partnerships with two mobile development tools. The deals see vi advancing in two digital media growth areas - mobile and video. The two partnerships are: Countly - an analytics platform for tracking customer journeys in web, desktop and mobile applications. Framework7 - a full-featured HTML framework for building iOS & Android apps. Both products integrate directly with…

Prezi’s Rapid Growth Includes 100 Million Customers, New CFO, and Brand New San Francisco HQ

Prezi Crosses 100 Million Users and Announces Milestones Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers, announced a number of milestones: The company now has more than 100 million users worldwide, who have created the world’s largest database of public presentations. Prezi presentations have been viewed over 3.5 billion times. To further propel this growth, Prezi has appointed a new chief financial officer, Narayan Menon. To accommodate its…

Fireside Chat with Ebonie Newman

Ebonie Newman talks about how she inspired her team at Storyful to work with modern marketing and sales technologies. Know Me and My Team My Role at Storyful and How I Got Here I was the commercial director for Storyful in the Asia Pacific Region before assuming the role of CRO late last year. Prior to that, I spent over a decade in various Senior sales leadership positions with News Corp Australia, helping clients solve their business challenges through media and content solutions The Storyful team is nearly 30…